Vipin Bhatia's Linkedin Analytics

A data-driven brand management leader with extensive and diverse experience across CPG, Food Service and Advertising agencies. Deep understanding of brand P&L, communication, positioning, and Innovation. A track record of developing insights through market research and data analysis (Nielsen, SPINS, Euromonitor, NPD, IPSOS). Demonstrated ability to build and foster relationships within a cross-functional environment. Experience collaborating with Consultancies such as Boston Consulting Group, Technopak, Brand Opus UK and Spartan Group for business realignment, brand strategy and market segmentation. Core Competencies Multicultural Marketing | Strategic Business Planning | Product Development and Launch | Loyalty Budget Management | Research and Brand Tracking | E-commerce | Portfolio and Category Management CPG, QSR, Advertising | Innovation and Digital Marketing | Brand Positioning | Consumer Research Career Highlights Launched plant based Beyond Meatballs for Subway Restaurants Canada. It’s launch campaign garnered over 3 million impressions within 24 hours of launch and won SABRE Awards’ ‘BEST CANADIAN CAMPAIGN OF THE YEAR’ in 2020! Successfully launched Kiju FIT range across Canada with 10% incremental sales revenue growth Awarded twice by Managing Director of McCain Foods India for impact to Retail and Food Service business Contributed to development of Global Brand Positioning, Architecture and Range Segmentation as a member of McCain’s Global Food Service Marketing Leadership team Launched McCain’s first Omnichannel Masterbrand campaign, establishing McCain as a CPG brand with +80%. YOY sales growth. Campaign featured in top 50 launch campaigns for the year by ‘Campaign India’ Magazine.