Capella Digicrats Indonesia

As a Head of Digital Marketing for a cutting-edge marketing agency, spearheading campaigns for a diverse clientele across the Asia-Pacific (APAC) region. In this role, I championed a data-driven approach, leveraging advanced analytics to inform and optimize strategies.

Initiated a comprehensive strategic overhaul of digital marketing approaches for clients, resulting in a 30% budget efficiency for one of the client ‘The Economist’ decrease in CPA within the first quarter.
Engineered targeted campaigns that directly contributed to a notable revenue surge of 25% across multiple client portfolios.

Implemented conversion optimization strategies that led to a 20% improvement in customer conversion rates, enhancing overall campaign performance.

Orchestrated successful engagement campaigns, expanding brand reach and customer interaction by 30% across APAC markets.

Led a dynamic cross-functional team, fostering a collaborative environment and contributing to a 15% boost in team efficiency and project turnaround

Head of Digital Marketing

KopiCamp

Running a successful coffee shop has not only honed my entrepreneurial skills but has also deepened my understanding of customer preferences, operational efficiency, and the nuances of the hospitality industry. I'm excited to bring this wealth of hands-on experience and business acumen to a new professional challenge

Business Development: Navigated the entire life cycle of a startup, from conceptualization to establishment, achieving consistent year-over-year growth.

Brand Establishment: Developed and nurtured a unique brand identity, resulting in a loyal customer base and positive word-of-mouth marketing.

Financial Management: Implemented cost-effective strategies, leading to a 20% increase in profit margins within the first year of operation.

Community Engagement: Fostered community relationships social media, and local partnerships, contributing to a 15% growth in customer engagement.

Operational Excellence: Established and maintained operational standards, ensuring a smooth workflow and a positive customer experience.

Marketing Initiatives: Executed targeted marketing campaigns, both online and offline, resulting in a 25% increase in foot traffic and a 30% growth in social media followers.

We got more than 2k reviews and rating across GoFood & GrabFood. Average rating is above 4.7

Entrepreneur & Coffee Enthusiast

SehatQ

Led the performance marketing initiatives for a dynamic health tech startup, SehatQ, where innovation and digital solutions intersected to transform healthcare delivery

Spearheaded user acquisition campaigns, resulting in a 40% increase in user base within six months.
Implemented data-driven strategies for conversion optimization, leading to a 15% improvement in conversion rates across key funnels.

Developed and executed effective digital advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn, contributing to a 200% increase in online visibility.

Worked closely with the marketing team & PR to refine the brand's positioning, resulting in a 35% improvement in brand recognition and credibility within the health tech industry.

Leveraged analytical tools to derive actionable insights, informing strategic decision-making and achieving a 45% improvement in marketing ROI.

Collaborated with cross-functional teams including product, sales, and development, ensuring alignment of marketing efforts with overall business objectives.

RedDoorz

Led the digital marketing initiatives for a dynamic hotel chain startup, RedDoorz, where innovation and hospitality converged to redefine the guest experience.

Online Presence Enhancement: Orchestrated comprehensive digital marketing strategies, resulting in a 4x YoY Groth & significant increase in online visibility and engagement for the RedDoorz.

Direct Booking Campaigns: Launched targeted campaigns to promote direct bookings through the hotel's Website & App contributing to a 85% share in overall bookings within first year.

Social Media Growth: Spearheaded social media initiatives, achieving a 400k growth in followers and enhancing the hotel's social media presence across SEA.

Content Marketing Excellence: Developed and executed content marketing strategies, including travel blogs, videos, and interactive content, resulting in a 32% improvement in brand storytelling and customer engagement as well as 3% direct booking via blog.

Customer Loyalty Programs: Implemented digital loyalty programs, leading to a 63% increase in customer retention and repeat bookings.

Digital Advertising Impact: Collaborated with advertising partners and agencies to execute targeted digital advertising campaigns, achieving a 30% improvement in ROI.

Head Of Digital Marketing

Instrumental in shaping and executing the marketing strategy for RedDoorz, a dynamic player in the hospitality startup landscape. Notably, built the entire marketing team from scratch across the South East Asia region

Developed and executed strategic marketing campaigns that significantly contributed to a 4x increase in brand awareness and online bookings within first year.

Led efforts to optimize & setup digital channels, resulting in a 20% MoM improvement in engagement metrics across platforms such as social media, email marketing, and the hotel's website.

Data-Driven Decision-Making: Leveraged analytics to derive actionable insights, guiding decision-making and achieving a lowest $.45 CPI & CPA in travel vertical.

Implemented SEO and SEM strategies, enhancing the hotel's visibility on search engines and contributing to a 35% increase in organic traffic and paid search efficiency.

Implemented effective online reputation management strategies, leading to a 10% MoM improvement in overall guest satisfaction scores and positive online reviews.

Collaboration and Leadership: Collaborated seamlessly with cross-functional teams, fostering a culture of innovation and teamwork. Provided leadership and mentorship to junior team members.

Senior Digital Marketing Manager

OnlineTyari.com

Drove the digital marketing strategies for OnlineTyari, a dynamic player in the education technology sector, contributing to its growth and market presence

Lead Generation Campaigns: Orchestrated targeted lead generation campaigns resulting in a 55% increase in qualified leads within six months.

Developed and executed content marketing strategies, including webinars, blog posts, and interactive content, resulting in a 3x organic traffic.

Spearheaded social media initiatives, achieving a 200k growth in followers and enhancing social media presence.

Paid Advertising Mastery: Managed and optimized paid advertising campaigns across platforms, contributing to a 20% MoM increase in online users and conversions.

SEO Strategies: Implemented SEO strategies, resulting in a 30% improvement in organic search rankings and website traffic.

Digital Marketing Manager

Google

Served as an integral part of the dynamic team at Google, a global technology giant, working in the capacity of an Account Manager

Client Relationship Management: Managed and nurtured relationships with key clients, ensuring their needs and expectations were not only met but exceeded.

Strategic Account Planning: Developed and executed strategic account plans, resulting in a 45% increase in client satisfaction and retention.

Product Knowledge and Expertise: Demonstrated in-depth knowledge of Google's suite of products, providing clients with insights and recommendations to maximize their digital marketing efforts.

Collaborative Problem-Solving: Collaborated with cross-functional teams to address client challenges and deliver tailored solutions, contributing to a 20% improvement in issue resolution time.

Data Analysis and Reporting: Utilized analytical tools to generate reports and insights, helping clients understand the performance of their digital campaigns and identifying areas for improvement.

Continuous Learning and Adaptability: Stayed abreast of industry trends and updates, ensuring clients received the latest and most effective strategies for their digital marketing success.

Strategic Account Manager

YoutradeFX Global Trading

Served as an Account Manager at YouTradeFx, a prominent forex broker, where I played a pivotal role in client relationship management and financial advisory services

Client Portfolio Growth: Successfully expanded and managed a portfolio of client accounts, contributing to a 25% increase in trading volumes and revenue.

Financial Advisory: Provided personalized financial advisory services to clients, offering insights into market trends and strategic trading recommendations.

Risk Management: Implemented effective risk management strategies, ensuring client investments were well-protected and aligned with their financial goals.

Market Analysis: Conducted thorough market analysis and research, delivering timely market insights to clients and supporting informed decision-making.

Customer Support Excellence: Delivered exceptional customer support, addressing client inquiries and concerns promptly, contributing to a double digit improvement in client satisfaction.

Regulatory Compliance: Ensured compliance with relevant financial regulations and industry standards, fostering a culture of transparency and trust.

Account Strategist

Strategic and results-driven marketing professional with over 13 years of experience leading comprehensive marketing initiatives for E-com, Travel, Education, Auto & Pharma
 
Proven track record of developing and executing innovative, data-driven marketing strategies that drive brand awareness, customer engagement, and revenue growth. Adept at overseeing cross-functional teams, managing budgets, and leveraging market insights to deliver impactful campaigns. 

Skilled in digital marketing, brand development, and market analysis. Known for fostering collaborative environments, implementing successful go-to-market strategies, and adapting quickly to evolving industry trends. Seeking to bring my expertise to a dynamic organization poised for growth and innovation.

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