Virendra Shekhawat's Linkedin Analytics

Currently working to grow mobile apps through paid user acquisition campaigns on Facebook, Google, TikTok, Apple & ad-networks. My role extends from doing competitor and market research to understanding product USPs and player motivations to developing iterative hypothesis testing plans for video ads. A major part of my role also is to setting up and managing campaigns and client relationships on an ongoing basis. This involves regular analysis of platform and client data, creative and campaign optimization along with reporting. I am also leading Media Mix Marketing (MMM) models for clients via FB Robyn & Google Lightweight to understand ideal budget allocation & effective CPAs. Also, involved closely in internal marketing tasks that include regular podcasts, social posts & newsletters. Before this, launched "Mayrra- Fashion Jewelry" a one stop solution, with an aim to provide traditional, authentic & perfect fashion jewelry to all jewelry lovers at most affordable prices. Worked as E Commerce Manager at Gemcolorz Group, Manager at ICICI Prudential, Deputy Manager in the E Commerce team of The Jewellery Channel (TJC) , a Vaibhav Global Ltd. group company. Vaibhav Global Limited (VGL) is an electronic retailer of discount fashion jewelry and lifestyle accessories in the US, Canada, UK and Republic of Ireland. Completed PGDM (General Management) from Welingkar Institute of Management (WeSchool) Mumbai. Graduated from Sri Venkateswara College, Delhi University in the discipline of B.Sc (H) Electronics. I was associated in the capacity of student Cultural Secretary and a member of Sports Committee for General Management. Was the student President for Sri Venkateswara College, Delhi University hostel. Participated in National Judo Championship & have won gold medal at State level. Involved in live business projects, particularly in the energy space & telecommunication. Also active in business development for corporates, international and national business competitions, coordination of various competitions, events and cultural programs. Apart from the above, has been involved in community outreach programs during summer internship with Tata Power.