Stukent

Portfolio Director

Oversee the product marketing of Stukent's E-learning platforms and our High School first-in-the-world simulations.
- Product positioning, market research, lead generation, and sales enablement

Director of Product Marketing - High School & Platforms

Sr. Product Marketing Manager

2 Minute Classroom

Saved time for millions of students by creating a YouTube channel with concise educational videos generating over 4.5 million views and 38,000 subscribers.

● Achieved an above-average CTR of 10% by creating relevant video thumbnails and titles.  
● Utilized YouTube analytics and viewer feedback to achieve high engagement, resulting in an average view duration of 70% and an average favorability score of 96%.
● Communicated complex concepts with a clear and friendly approach.
● Exceeded industry standards for audience retention with a 65% average percentage viewed across all videos.   

-- Content Creation --
● Scripted every video including all copywriting and storyboarding.
● Created all video content using a mix of Videoscribe whiteboard animation software and live video with Adobe Premiere for editing.

Check it out: http://www.youtube.com/c/2MinuteClassroom

Digital Product Manager | Education Content Development

TaskEasy

Oversaw and aided in all digital marketing efforts including email marketing, SEM, SEO, social media marketing, market research and customer journey mapping to drive revenue and market share growth.

---Email Marketing---
● Led a scrappy 2-person team that increased email conversions by over 200% and conversion rate by over 60% YoY. 
● Implemented A/B testing across marketing emails and increased open rates by 30% and click rates by 50%.
● Consistently hit email open rates over 50% and click rates over 8%.
● Experience with MailChimp, Mandrill, and Hubspot. Hungry to use and master Iterable!

---Paid Media and Paid Search Ads---
● Direct experience running search ads on both Google and Bing for B2B and B2C audiences.
● Reduced acquisition cost by 12% YoY.
● Experience running display ads for both first touch and retargeting. 

---Social Media Marketing---
● Direct experience with LinkedIn and FB Ads.
● Average LinkedIn CPC of $2.30 on highly targeted ads leading to high-quality leads.
● Reduced contractor acquisition cost 70% by testing and optimizing Facebook ads.

Digital Marketing Manager

Swire Coca-Cola, USA

•Spearheaded multiple data and digital projects for new hires, managers, and upcoming retirees, designed to increase employee engagement. 
•Built forecast model predicting employee attrition due to retirement over next five years, created internal dashboard to visualize data, then delivered to HR for real-time strategic resource planning. 
•Designed a digital on boarding program to provide an online alternative to remote areas, eliminating 
  travel costs as well as optimized employee learning by reducing training time by 50%.
•Created a content strategy proposal with a video segment for a digital management training program to increase effectiveness of internal managers, presented to HR leadership team to generate buy-in.
•Produced online training documentation to quickly educate employees about retirement benefits, 
  resulting in reducing the burden of employee calls to HR benefit team.

HR Project Manager Intern

Camas County High School

Organized and managed a classroom where students thrived and took responsibility for their education.

•Developed curriculum for six unique courses with an instructional design focused on project based problem solving. 
•Counseled the graduating class in their post graduation goals to set them up for success beyond high school. 
•Created a classroom with open minded analytical thinking where every opinion was valued.
•Motivated students to actively pursue their interests resulting in student achievement beyond their expectation. 
•Established positive relationships with students, staff, and community through open discussion and a willingness to understand all sides.
•Collaborated with teachers and staff regularly to meet specific student’s needs.

High School Science Teacher

BYU-Idaho

Tutor for psychology, biology, chemistry, and general science courses.

Science Tutor

Product marketing professional with experience leveraging analytics and consumer feedback to create products that drives an optimal customer experience.  

Gallup Strengths: Individualization | Empathy | Ideation | Strategic | Relator

Taplio

Virgil Ricks's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Virgil Ricks's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Virgil Ricks's Linkedin Analytics