Friends of Bousfield / Charity

Successfully developed and executed impactful fundraising initiatives,  which exceeded the charity’s fundraising goals.

Events & Fundraising Trustee

Professional Photographer

The Walt Disney Company

EMEA Integrated Marketing & Business Strategic Planning for Disney-Pixar’s Cars and Disney’s new IP, particularly Studio releases, outlining business models, marketing and content plans, products commercialisation and partnerships that helped sustain the overall business and increased awareness, brand affinity and product sales according to each brand life-cycle.

EMEA Franchise Business Director

Marketing Director, Regional Studio Marketing & Promotions

- STUDIOS PROMOTIONS - Regional Marketing responsibility over Latin America Theatrical and Home Entertainment Third Party Promotions.
- WDSHE – Argentina and Latam Marketing responsibility over Home Entertainment Business.
- EVENTS & PROMOTIONS – All LOBs Argentina – Marketing responsibility over promotional activities and events.
- FRANCHISE – Toy Story regional franchise responsibility.
- CRM – Regional responsibility over Disney’s corporate CRM project.

Sr. Manager - Regional Marketing & Promotions - Latam

Regional Marketing responsibility over the Latinamerica Home Entertainment Business.

Regional Marketing Manager. Home Entertainment Latin America

SMASH

- Manage, solidify and expand the day-to-day client/agency relationship.
- Develop project strategies. Debrief of projects to art department. 
- Client's presentations, budgets and timetables for projects. 
- Selection of suppliers; place purchase orders; oversee quality of products and control of delivery commitments. 
- Implement & supervision of campaigns.

Account Manager

- Manage Disney Movie’s release campaigns (DVD and Interactive).
- Development of POP materials for all retailers.
- Develop promotional campaigns for Key Accounts related to a movie release or to a particular promotional campaign (mostly to increase DVD sales). 
- Develop media campaigns (ads, media planning, approvals). 
- Budget developments, campaign implementation and POS supervision.
- Administration of Marketing Budget.

Marketing Coordinator - Argentina

The Marketing Store

- Manage, solidify and expand the day-to-day client/agency relationship.
- project strategies. Debrief of projects to art department. 
- Participation in creative process. Client's presentations, budgets and timetables for projects.
- Selection of suppliers; place purchase orders; oversee quality of products and control delivery commitments.

Publicis

- Participation in creative process, presentations to clients, budgets and timetables, research of best suppliers; 
- Implementation and supervision of all levels.
- Coordination of timings with art department.
- Follow up of results and Promotion Final Reports.

Account Supervisor

A strategic marketeer, with 20 years of experience in the Entertainment Business, with a deep understanding of consumer insights (children & families) and the ability to translate it into strategy and action plans.
Experience in planning and executing successful fundraising.
Photographer, with a meticulous attention to detail to every project.

Taplio

Virginia Castellano's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Virginia Castellano's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Virginia Castellano's Linkedin Analytics