Beautiful Destinations

Leading global influencer partnerships for travel and lifestyle campaigns at Beautiful Destinations, managing creator outreach, negotiation, licensing and delivery. Working closely with production, creative and client teams to ensure influencer-led content aligns with briefs, performs across platforms and meets usage requirements.

Creator Community Manager

BusiNext Media

Owned and led Instagram strategy for MONIIFY during its launch and growth phases, creating a content approach that made complex finance and technology topics engaging, accessible and performance-driven.

• Scaled the Instagram audience from 0 to 30K+ and contributed to 210M+ impressions in under three months
• Guided the creative production of episodes and social content, collaborating with editors, producers and designers
• Supported influencer-led campaigns that drove a 30x uplift in views and brand reach
• Worked cross-functionally to align social storytelling with business objectives, paid media and product launches

Audience Development Strategist

Layla

Led end-to-end social strategy and supported go-to-market planning for Layla, an AI-powered travel app. Owned content rollout across TikTok, Instagram, YouTube, Reddit and LinkedIn, driving brand awareness, engagement and audience growth.

• Delivered 250M+ impressions and 10M+ organic engagements in under 12 months
• Built and managed a 1,600+ creator ambassador programme to scale reach and credibility
• Owned the full strategy lifecycle from content planning and GTM calendar development to daily execution and performance reporting
• Delivered weekly insight reports to optimise content, iterate strategy and improve platform performance
• Created content (including voiceover-led videos) for Layla's partner company, Beautiful Destinations, for an audience of over 30 million

Social Media Manager

Spirit Studios

Owned social strategy for #IAMWHOLE, a wellness brand co-founded by Jordan Stephens (Rizzle Kicks), while also managing broader digital content and performance across the Spirit Studios brand.

• Scaled #IAMWHOLE’s Instagram from 12K to 180K+ through content strategy, community building and creator collaborations
• Delivered 250M+ impressions and 16M+ engagements across #IAMWHOLE's social platforms in 2022
• Built the new Spirit Studios website and campaign landing pages using WordPress
• Sent monthly B2B newsletters to partners using Mailchimp
• Created post-campaign wrap decks and reporting workflows to support performance optimisation
• Collaborated with Channel 4, ITV2 and BBC on branded content delivery and scheduling

Digital Marketing Manager

Supported day-to-day social content creation, scheduling and campaign delivery across branded partnerships, podcast series and talent-led campaigns. Worked closely with creators, PR teams and production to deliver high-impact content across channels.

• Co-led Digital Detox Day, a global wellness campaign with LUSH and Zoella, featured in 40+ stores and on Piccadilly Circus screens.
• Produced social content for Private Parts and The Stand Up Sketch Show, supporting creator and branded campaigns
• Edited video and graphic assets using Adobe Premiere Pro and Photoshop
• Managed content scheduling and publishing across Instagram, Facebook, TikTok, Twitter/X, YouTube and LinkedIn

Social Media Assistant

European Bartender School

Supported global influencer marketing and event activations across EBS’s international school network. Worked closely with creators and brand partners to drive awareness and audience engagement through social-first campaigns.

• Recruited over 50 micro and macro influencers with a combined following of 3.5M+
• Coordinated influencer events in 6 cities including London, Stockholm, Cape Town, Sydney, New York and Barcelona
• Collaborated with brand partners like Martini, Bacardi and Glenfiddich on content activations and PR opportunities
• Assisted with campaign logistics, talent outreach and social promotion across Instagram, Facebook and Twitter/X
• Contributed to the launch and promotion of global training programmes and seasonal campaigns

Marketing Assistant

Completed a short internship focused on marketing and digital transformation within a global corporate environment.

Assistant Programmer

Social Media and Digital Content Strategist with 5+ years of experience leading paid and organic campaigns, influencer marketing and audience growth across Instagram, TikTok, LinkedIn, YouTube, Reddit and web/app platforms. Skilled in performance reporting, content calendars, campaign planning, creator partnerships, SEO optimisation and A/B testing.

Led digital and social strategy for fintech, AI, travel, wellness and lifestyle brands including MONIIFY, Layla and Spirit Studios. Comfortable owning content from ideation to rollout, with a hands-on, insight-led approach to stakeholder alignment and multi-channel execution.

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