Marketing with Virginia

Company Owner

Lily Pond Luxury

Planning luxury trips for clients all over the world
Specializing in Europe, Asia, Africa and Mexico/Caribbean

Travel Designer

Revel Coach

Revel Coach is a leadership development company that delivers exceptional results for leaders who aspire to succeed in their careers without sacrificing their personal lives. They blend the disciplines of Consulting, Mentoring & Executive Coaching and leverage collective experience to help our clients achieve their full potential.

Revel Coach Mentor

Cogwheel Marketing

Supporting hotels & management companies with oversight and/or implementation of marketing including:
Website updates directly in CMS
Activation of various on-property events and activations via social media, email, website
Paid Media strategy, including PPC and OTA ads
Oversight of agency deliverables and execution
Oversight of Marketing Manager and content strategy
Manage collateral needs using the hotel's graphic designer

Marketing Consultant

Indeed.com

Led RFP for new lifecycle marketing tool to drive improved trigger-based campaigns for the entire global marketing department resulting in a 98% deliverability rate and open rate of 45%

Led technical strategy for Indeed’s Ready to Work campaign inclusive of email registration (via Marketo), event experience (1:1 career consultations and activations, using Validar) to register thousands of attendees successfully for a five city nationwide in-person experience in 2022

Acted as primary liaison between the marketing, product and engineering departments to translate marketing needs to technical solutions

Built and deployed new product enablement strategy to ensure activation of new products was seamless and successful for the organization

Senior Manager, Marketing Technology

Lead optimization strategy for indeed.com/lead 

Use creative and analytical skills to develop informed hypotheses, roadmaps and plans with data analysis and insights, all while working cross-functionally with teams such as MarTech and Product Marketing to deliver Optimizely and UserTesting.com studies

Digital Experience Optimization Manager

Led marketing initiatives to drive optimal experiences for recruiters and enterprise customers

Built five-star event program from scratch to deliver repeat "raving fans" for Indeed

Marketing Manager- Recruiter Experience

Young Women's Alliance

Managed board of directors including 15 direct reports to further develop young women in Austin

Developed and launched inaugural strategic plan for the organization, determining the vision for the next 3-5 years of the organization

Revolutionized the membership strategy which generated a membership increase of 85% YoY

Fundraised $23K+ for the YWA Foundation, a 35% YoY increase

Led update of website which included new homepage and membership portal look and feel

Launched first ever diversity + inclusion initiative which included creating 2 new chair positions dedicated to ensuring the organizations focus on this area. Trained all board members on this initiative to ensure consistency across the organization and among leadership

Oversaw implementation of the first Customer Relationship Management (CRM) platform for the organization to improve our interactions with members and ensure consistency in data for future years to come

President - Board of Directors

Managed global digital marketing campaigns for IBM Storage & Systems BU

Program Lead on Agile teams driving outcomes and success for the organization, running daily stand up meetings, retrospectives and demos of the team's work

Liaised with campaign managers, creative designers, UX, analytics and content strategy to develop cohesive messaging to drive sales of systems products & optimize customer experience

Optimized campaigns via a/b testing to increase performance, drive engagement and sales using tools such as Optimizely, Tealium, and Core Metrics

Monitored and analyzed SEO/SEM, marketing and sales performance metrics to forecast trends

Digital Strategist

Led marketing and communications for the organization inclusive of website strategy, social media, blog, and email marketing

Managed committee of 8 direct reports to help empower and motivate to achieve marketing success for the organization and grow their professional skillset

Vice President Communications - Board of Directors

Dell

Program manager for Dell World mobile apps, the largest annual industry event for Dell

Led internal coordination, marketing and communication strategy, and on-site support for the duration of the event

Digital Strategist, Global Digital Strategy & Innovation

Marriott International

Led global digital marketing strategy and execution for Autograph Collection & AC Hotels, part of the Marriott lifestyle portfolio of hotels

Manager, Digital Marketing - Lifestyle Brands

Managed key projects as liaison for eCommerce merchandising initiatives across brands

Advised creative agencies and internal departments on website design and functionality

Managed Marriott.com homepage merchandising program

Project Manager, eCommerce Product Development

Luxury Travel Advisor & Marketing Consultant | I make your dream vacation a reality | ex-Marriott and Autograph Collection | Marketing Leader, Mentor & SXSW Speaker

Hi, I'm Virginia Balch. After 15 years of working for brands like Marriott, IBM, Dell, and Indeed, I combined my passion for marketing and travel by building…

1) A luxury travel business 🌴

Over the last 4 years, I’ve organized 200+ trips for clients who are just as passionate as I am about travel. 

My goal is curate the most memorable moments in my clients lives:

I can help…

- Families get together without the stress and form lasting memories 💕

- Newlyweds experience a relaxing, once-in-a-lifetime honeymoon 💒

- Couples adventure in places they’ve never thought of before ⛰️

From booking private tours of the Vatican, Buckingham Palace, and Harrods, to arranging remote safari experiences, I eliminate the complexities and disruptions from your travel experience.

Whatever you’re looking for on your vacation, I’m here.

2) I’m also a seasoned marketer with 15+ years of experience.

Taplio

Virginia Balch 's Linkedin Analytics

Virginia Balch

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