MILES Mobility

● Manage data requests and reporting for Claims, Customer Care, B2B, and Business Development teams, ensuring timely delivery of insights for operational and strategic use
● Build and maintain dashboards and reports in Tableau and SQL, enabling non-technical teams to access performance insights and monitor KPIs independently
● Perform ad hoc analyses on business metrics using SQL, supporting strategic decisions with data-backed insights
● Identify and resolve data pipeline issues using Airflow, Snowflake, and dbt, minimizing downtime and maintaining data accuracy
● Contribute to strategic initiatives by translating business needs into data requirements in collaboration with stakeholders across Claims, Customer Care, B2B, Business Development, Strategy, Leadership, and Customer Care Product teams

Selected Projects
1. Claims Cost Optimization
Built SQL- and Python-based analyses to support insurance fee negotiations, helping reduce monthly costs by over $200K. Data was processed in Snowflake and visualized in Tableau for Claims and Controlling teams.

2. PDF Data Automation Pipeline
Created an OCR-based pipeline to extract claims data from PDFs in S3, with Airflow scheduling and dbt transformations before loading into Snowflake. Delivered the model used by Product to support Zendesk integration and reduce manual processing.

Data Analyst

Wayfair

● Onboarded and evaluated 20 new competitor websites quarterly.
● Developed web crawlers, extracting insights from over 700K competitor products for strategic decisions.
● Managed competitor product databases, expanding selection and improving matching accuracy.
● Created and maintained reports, dashboards, and visualizations.
● Collaborated with engineering teams to resolve technical challenges, ensuring smooth operations.

Code Academy Berlin

● Delivered hands-on training in SQL, Python, data visualization, and EDA to a cohort of aspiring data analysts from diverse professional backgrounds
● Translated complex technical concepts into digestible lessons for non-technical learners, emphasizing real-world business application
● Designed and iterated curriculum covering ad hoc reporting, dashboard design, and KPI development aligned with industry needs
● Guided students through capstone projects and one-on-one coaching sessions, supporting both technical growth and professional readiness
● Facilitated interactive sessions on communicating data insights to business audiences, reinforcing stakeholder-aligned thinking

Data Analysis Instructor

Ministerio de Relaciones Exteriores República Dominicana

● Managed the Passport Issuance Department (Feb–Nov 2020), leading process improvements to reduce average issuance time from 90 to 70 days
● Led a cross-functional team spanning multiple consulates to design and implement standardized passport and document issuance procedures
● Oversaw the end-to-end delivery of a national consular service framework, from identifying bottlenecks to designing workflows and implementation
● Created training manuals and procedural documentation to support adoption of new consular processes across regional offices

Diplomatic Counsellor

● Created and managed webpage and social media, communication and public relations plan.
● Representative in gender-focused and education initiatives.

Orange Dominicana

● Managed the weekly "two-for-one cinema ticket" loyalty offer in partnership with the largest national theatre chain, resulting in over 175K redemptions and a measurable 2% YoY increase in Top of Mind awareness in the B2B segment (2015)
● Monitored engagement data to optimize campaign timing and targeting, driving sustained customer participation and brand recall
● Coordinated sponsorship of 30+ films and special events, including 25+ Dominican movies under the Orange Cinema program, aligning brand visibility with entertainment experiences
● Led 10+ integrated advertising campaigns, including TV, digital, and print, ensuring consistent messaging across touchpoints
● Negotiated contracts with cinema partners and media agencies to secure cost-effective campaigns and long-term partnerships
● Contributed to brand value creation by proposing efficient marketing solutions and leading content creation efforts including interviews, videos, articles, and brochures

Marketing Communications and Brand Sr. Expert

Papa Johns / Krispy Kreme

● Successfully launching a new line of treats, increasing sales by 10+% YoY (Krispy Kreme)
● Managing all communication efforts, including advertising, media planning, PR, promotions, event organization.
● Steering pricing functions in line with raw material costs and dollar rate.
● Exercising brand guardianship and building brand equity.
● Close collaboration with the Operations department to ensure successful execution of new offers/products.

Marketing Manager

Capital DBG

● Client service: Give careful monitoring to assigned clients (challenger beer brand)
● Support social and digital media strategies. Coordinate and monitor the Digital and BTL teams to meet agreed delivery times.

Digital Media Account Executive

Tricom

● Marketing communications: plan and execute ATL/BTL advertising campaigns and projects. Ensure agreements with each brand ambassadors. 
● Sponsorship program: plan and execute communication strategy for sponsored events and special projects. 
● Brand: Exercise brand guardianship and build brand equity

Brand Analyst

BBDO

● Creativity: Plan, execute and present the creative strategy to clients. Coordinate and supervise the creative team's work under my responsibility

Creative Copywriter

Results-oriented Data Analyst with an extensive background in communications and hands-on experience across e-commerce, mobility, education, and the public sector. Proficient in SQL and Tableau, with a strong track record of building dashboards and delivering valuable insights that support strategic and operational decision-making across technical and non-technical teams, bridging the gap between data and business. Applied Python, Airflow and Snowflake in project-based context to solve specific data challenges. Currently looking to further expand my technical expertise in data engineering and automation while delivering clear, actionable impact in a collaborative environment.

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