Loisa

Social Media & Content Manager

Freelance

Services: Social Media Management, Content Creation (TikTok/IG Reels), Copywriting, Content Writing

Social Media Manager

Stix

In this role, I managed all social channels, including Instagram and TikTok, and was responsible for every step of the content creation process. I became the face of the brand on TikTok by posting videos based on our product range, as well as education-based videos about general vaginal health. I helped develop social and content strategy based on audits and reviewing social analytics.

Other than socials, I helped expand our brand marketing efforts by managing SMS communications (scheduling, copy, segmenting, etc.) and writing copy for e-mail marketing campaigns. I helped craft various campaigns based on product launches, sales, and holidays such as Menopause Awareness Month. I also helped with the launch of our Geneva channel and college ambassador program with an effort to expand our community and bring more awareness of Stix to college campuses.

Brand Marketing Coordinator

Wethos

In this position, I executed a brand marketing campaign across digital channels and OOH by collaborating with an external team. I was involved with each step in the process from initial brainstorming and providing input on creative ideas, to strategizing social execution and designing content along with writing accompanying copy. 

To expand our audience reach, I conducted market research in order to develop a TikTok strategy and began creating content for the account based on trending sounds, including relevant hashtags to boost visibility. I planned out editorial content and worked with external content writers to increase the volume of content on our blog and place our website up to top 50 in Google Search.

Social Media & Community Manager

Executing on the social strategy I developed at the beginning of the year, I implemented tactics to increase our overall follower growth on socials. I organized Instagram giveaways that yielded up to 200% MoM growth, partnered with content creators to increase social engagement by up to 5%, and created content that quickly responded to pop culture trends that received over 10,000 total content interactions.

On the community management side, I developed a strategy to increase engagement in our Slack community which resulted in 100 new members within the first month of execution. To inform my strategy, I conducted user research to learn which acquisition tactics were most effective. I experimented with Clubhouse in its prime by coordinating fireside chats with our co-founders, and continued hosting Instagram Lives that brought in over 2,000 total views.

Social Media & Community Coordinator

In this role, I developed a consistent look and feel for the brand across our social platforms and built out our content calendar to increase our posting cadence. I lead social media initiatives, including an Instagram Live series that featured a Q&A with several industry leaders who founded their own independent agency or business, along with Instagram Story takeovers with users giving their tips and tricks on a certain topic related to freelancing. 

These efforts grew our following up from 3K to 10K in 12 months and we saw a boost in our average social engagement with one of our top-performing posts reaching a 6% engagement rate.

Social Media & Content Marketing Intern

Viacom Velocity

Alongside administrative tasks, I conducted industry research to compile a daily newsletter to keep multiple teams aligned during the start of the COVID-19 pandemic. I regularly worked in tandem with other assistants to coordinate meeting times, book conference room space, and develop agendas for weekly team meetings.

Executive Assistant to VP of Studio Marketing and Branded Content

INH Hair

Within this role, I was key in growing the company in its earliest stage by writing targeted copy for paid media and building out blog content that incorporated keywords in boosting SEO. I provided input in brainstorming sessions and executed various tactics that were integral to our brand marketing strategy. On the influencer management side, I coordinated gifting to micro-influencers and conducted outreach to grow our UGC library for web and social use.

Copywriter

Artemis Yoga, LLC

In this position, I implemented new marketing initiatives to increase our monthly membership. One initiative was introducing member spotlights on Instagram and Facebook to showcase the unique qualities of the yoga practitioners that made up our community. Another initiative was conducting direct e-mail outreach to people that had attended a drop-in class with personalization that yielded a higher response rate. I built out our blog content strategy and published interviews with our yoga teachers, as well as deep-dives into special classes we offer that included information on the benefits of the class and what students should expect.

Marketing Manager

ArtsEmerson: The World On Stage

In this customer service role, I familiarized myself with the details of Emerson's theatre venues to assist patrons who called or approached the box office wanting more information about upcoming shows. I became an expert at using the AudienceView platform to carry out purchases, exchanges, and refunds.

Box Office Representative 

Reina Valentina

In this role, I updated our Shopify with new product photos and descriptions, as well as crafted blog posts highlighting key pieces in our upcoming collections. I worked in-person events and managed the event planning process by coordinating with vendors, creating marketing collateral, and building out a contact spreadsheet with names of vendors, local businesses, and influencers.

Marketing Intern

Downtown Divas Boutique 

Seasonal Sales Associate

With 5+ years of marketing experience across health/wellness, beauty, fitness, media, entertainment and fintech, I am a skilled storyteller that utilizes strategy to develop intention behind every story that is told. Using market research and understanding audience mindsets, I have managed marketing initiatives that have driven awareness, engagement, and revenue.

My quick adaptability to new marketing tools and emerging trends helps me understand how to position a product or service in a fresh and relevant way. In experimenting with new tactics, I am an expert in analyzing data and reporting on metrics in order to figure out what is effective.

My specialties: marketing strategy, brand management, social media management, community management, content creation, graphic design, copywriting, metrics tracking, data synthesis, market research, trends and culture research.

Check out my portfolio: https://www.virtuallyana.me/

Top 5 Strengths: (https://high5test.com/)
Optimist
Self-Believer
Storyteller
Empathizer
Philomath

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