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Vittorio Zotti

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I started working in Publicis FCB/MAC in '87, writing ads, radio and tv commercials for some Eni Group branches (Semi, Nuova Samim, Agip Petroli), RAI (Italian Radio Television) Ministero della Sanità (1990 AIDS campaign- Tv & collaterals,). From '91 to 94 in DMB&B, I created commercials for P&G's brands (HouseHoldCleaners: Viakal, Mr Verde, Spic&Span) Colds (Vicks Sinex, Vicks Medinait) and Health and Beauty Care (Clearasil) Toothpaste (AZ full range & c.). Besides I worked on Cirio (canned food, milk), Qantas (airlines)and Australian Tourist Commission. From September '94 to 2016 in Ogilvy & Mather, I worked mostly for Ford Motor Company and American Express - both creating original pieces of communication and adapting international campaigns for the local market (Italy). During these years I took part in several international projects, working in cross-country teams. Besides, I gave my contribution to Alitalia (national air carrier), Manpower (temporary employment), BMG Ariola (music publishing), Johnson & Johnson Medical, WWF, Medici Senza Frontiere, Europcar, Unilever (Mayonnaise Calvé). From January 2016 I've been freelancing for some agencies in the Rome area, such as Red Cell, Young & Rubicam, SInergie, ACC & Partners, In June 2019 I landed in Impronta ADV, which, since the beginning of 2022 has become Impronta Group. I count myself lucky to be here and I wish to keep learning and growing together with the people I spend my working hours. As a hobby, I translated two books from English into Italian. Specialties: Conceiving communication ideas for major brands, and writing down the message in the most effective way. Trust gut feelings first, then find the rationale. Because emotions do have a reason, but you have to find it after they've hit you.

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