Vivek Singh

Co-Founder

Anveya Living Pvt. Ltd.

Co-Founder & CEO

Adby Ventures

Focus areas: Making cutting-edge technologies from all over the world available for businesses in Asia and the Middle-East. Providing intelligence and revenue opportunities to marketers, agencies & publishers intent on leveraging the digital universe. Using data analytics to detect and prevent frauds against businesses. Developing technology and analytics based solutions for domestic players.

FirstCry.com

Spearheading growth & profitability for India’s leading baby & kids omni-channel store.

Leading Marketing, Partnerships & alliances, and Analytics functions for the organization, answerable to the CEO for the deliverables of these functions, and setting up teams & processes to achieve those, through a balanced mix of leadership and hands-on involvement.

Deliverables include customer acquisition, retention, transactions, sales mix, growth, marketing cost efficiency, traffic and conversions, long term value of customers, profit margins, revenue and market share.

Delivering on business objectives through digital marketing, communication & creative strategy, mobile marketing, search engine marketing, social media marketing, Facebook ads, mobile app marketing, email, SMS and notifications marketing, affiliate marketing, customer relationship management, website and conversion optimization and other influencers of business growth.

Planning and implementing promotional calendar, offers, pricing through discounting, merchandising visibility, market basket, inventory clearance, website launches related to marketing and promotions.

Building relationships with top baby & kids brands aimed at growing the ecosystem, and with third parties for strategic and tactical alliances.

Heading data analytics and web analytics teams working on analytics projects and value-addition to all functions in the organization. Driving cohort & payback analysis, marketing mix, conversion flow optimization, sales mix, market basket analysis, inventory analysis, sales prediction, stocks, warehouse & logistics optimization, customer satisfaction factors & NPS and any other aspect that can be measured, answered and improved with data.

Sr. Vice President - Marketing & Analytics

HT Media Ltd

Set up and re-launched one of India’s top movie review websites

Drove change in vision and business plan for Desimartini.com – to a content, community and user generated content based movie reviews portal. Conceptualized, designed and kicked off the launch plan for the movie reviews portal. Set up the business, including hiring talent, and setting up crowd sourcing of reviews.

Business Head, Desimartini.com

Key contributor to making Shine.com the 3rd largest job portal and building HTCampus.com as one of the largest education portals in India

Led 360 degree online marketing function and drove the acquisition of more than 10 Mn registrations and their retention and activity. Successful in-house operation of search engine marketing, email marketing, lead-generation based affiliate marketing, display marketing, SMS marketing and tele-calling process, along with a large volume of data-analytics and web-analytics based optimization.

Head, Online Marketing

Responsible for offline marketing of print news media and its integration with digital business.

Led the brand change and launch of Shine Weekly (career supplement of India’s 2nd largest English daily). Integrated Shine.com with Shine print, bringing the power of online and offline media together to improve value for job-seekers and advertisers. Developed combined media solutions for online as well as offline, boosting revenues for both businesses

Manager, Marketing

Rated an exceptional performer across varied projects including stints with English newspaper marketing, events, regional newspaper circulation and internet business teams.

Led a team of 250 personnel for readership expansion drive of regional newspaper selling 50,000 long-term subscriptions in 3 months.
Organized a job fair with 30,000 walk-ins in 2 days as part of the English newspaper career drive. Worked on 'I Love Mumbai' festival of music, dance and sports.
Key participant in the launch of Shine.com, India's 3rd largest job portal.

Management Trainee

Founder & CEO @ Anveya - Building powerful brands that create a positive impact for people, the industry and the planet.
Co-Founder @ Adby Ventures - Offering Media & Ad Intelligence solutions to marketers & business leaders.
Marketing & Analytics Head @ FirstCry - Leading Baby & Kids Omni-Channel Retailer, with a uniquely strong play in Commerce, Logistics, Private Labels & Community.
Business Head & Online Marketing Head @ HT Media's Internet properties - one of India's largest media houses.

Specialities: Consumer Internet, Startups, eCommerce, D2C, Consumer Goods, FMCG, Media, Omni-channel Retail, Digital & Mobile Strategy, Analytics.

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Vivek Singh's Linkedin Analytics

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Vivek Singh's Linkedin Analytics