WRISTCHECK

Product Marketing, Senior Associate

Prenetics

- Designed and conducted consumer research and analysis for multiple brands including CircleDNA
- Developed and managed the Voice of the Customer program, including implementing customer surveys and delivering weekly internal reports on customer insights.
- Led 13 data-driven product improvements resulting in an increase in NPS
- Built Excel dashboards, analyzed data, and supported implementation with cross-functional teams
- Optimized Customer Success team performance and streamlined internal processes resulting in an improvement in CSAT
- Developed and refined customer-facing copy for email, website, and app communications.

Customer Experience Analyst

You Mean More Mental Health Awareness and Suicide Prevention Group

- Partnered with American Foundation for Suicide Prevention to organise mental health awareness programming on UC Berkeley campus and the wider Bay Area
- Coordinated with other mental health coalitions to make campus a safe environment
- Hosted mental health seminars and workshops with other non-mental health oriented student organisations

External Vice President

- Partnered with American Foundation for Suicide Prevention to organise the annual Out of the Darkness Suicide Prevention Walk on campus
- Managed three student committees, liaison with other mental health coalitions on campus 
- Transformed club’s social media presence (Facebook and Instagram) and increased engagement by at least 70% through various marketing strategies

Executive Director

The Intercollegiate Finance Journal

- Authored and published articles on economic trends and potential financial investments in a printed journal and on our website in collaboration with undergraduates from University of Chicago and Brown University

Senior Writer

PwC Hong Kong and Mainland China

- Assisted in preparing the workpapers for the planning stage of two different audits 
- Completed evidence gathering activities in preparation for the year-end audit
- Adjusted the client’s financial statements to comply with new audit procedures

Assurance Intern

Associated Students of the University of California

- Organised international programming on campus to create a community for international students
- Coordinated with other international student advocacy groups and cultural groups to put on education events 
- Advocated for international student policy issues to the UC Regents, such as tuition hikes and academic advising

International Affairs Programs Manager 

Optimir Consulting

- Produced quality consumer and employer surveys for an accelerator for autism startups
- Conducted market research into the Autism education and technology space

Consultant

Milton Holdings International Ltd

- Delivered a proposal with solutions to increase efficiency (operations and company culture) to the CEO 
- Produced a range of marketing materials such as newsletters, powerpoints, brochures 
- Observed and contributed to internal meetings and did customer visits in Hong Kong and in PRC (People's Republic of China)

Marketing Intern and Consultant

24 Hour Race

- Part of a 30-person student team to host Asia's largest student movement to challenge young people to lead global action against modern slavery/human trafficking. 24 Hour Race event is an endurance relay race where students from different schools form teams and participate in a sponsored run for 24 hours. The race takes place annually in four different locations, including Hong Kong, Singapore, Kuala Lumpur (Malaysia), and Seoul (South Korea). 
- Acted as a liaison between our chosen beneficiaries and the organising committee
- Vetted and established strong partnerships with anti-human trafficking charity organisations

Charity Partnerships Officer 

I'm a University of California, Berkeley graduate with a degree in Business Administration and Cognitive Science. 

I am passionate about entrepreneurship and problem solving. My long term goal is to start business ventures that tackle social issues such as healthcare, mental health, global housing crises, etc. In my free time, I enjoy writing, fitness, and travelling!

Please feel free to reach out to me via email at viviennelam@berkeley.edu!

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