involve.me 

involve.me is an AI-powered funnel platform that helps you create, run, and optimize the entire customer journey, from first click to final conversion. Build interactive landing pages & website widgets by combining quizzes, forms, calculators and surveys designed to boost engagement. With our AI Agent, you can build complete funnels by simply entering your goals.

Co-Founder & CEO

TEDAI Vienna

Co-organizing Europe's first TED conference on AI, a multi-day deep-dive into the future of artificial intelligence.

Co-Founder & Co-Organizer

Vienna Mentoring Group

We are a network of founders with several years of expertise in the startup ecosystem. We offer a mentoring program for early stage startups, transferring our experience from various fields, such as: organisational structuring, legal, investment, product development, pitching, marketing and more.

Partner

stereosense

Building a content management system and publishing platform for Virtual Reality experiences, enabling content creators and brands to publish VR apps without coding on platforms like Daydream, Samsung Gear VR, Oculus, VIVE, iOS, Android and web.

Adspired Technologies

Developing adverity, a web based marketing intelligence and advanced analytics platform that fully integrates input from all your favourite marketing tools as well as spreadsheets into one application, and then analyses the information on a granular level. By normalising the data it lets marketers compare results from completely different channels, showing correlations & pointing brands and agencies alike towards new insights.

Co-Founder

AustrianStartups

AustrianStartups is a neutral, independent and non-profit platform of, by, and for the Austrian startup community to increase its visibility and strengthen the entrepreneurial ecosystem. It is an open place for all startups, stakeholders, and interested persons, who all encouraged to launch joint initiatives with us.

Co-Founder & Member of the Board

i5invest

i5invest is an incubator that creates the successful web and mobile businesses of tomorrow. We focus specifically on transaktion orientated B2C, B2B internet and mobile internet ventures. The incubator is led by seasoned entrepreneurs, developers and communications professionals with a network that extends from Vienna to New York and Silicon Valley.

“i5″ represents our core capabilities and philosophy: innovate, inspire, incubate, invest and internationalize. Additionally the company is part of the Austrian web/mobile/high-tech cluster InitialFactor.

Startup Ecosystem Advisor

TEDxVienna

Bringing the experience of the TED conferences to Vienna. Developing a community of like-minded innovators and inspirational thinkers in the local scene. Tapping into a global network of change makers. Several annual events, innovation scouting and a full day conference.

Founder

The Tomorrow

Offering ideation and design thinking workshops for brands and corporate clients. Bringing startup and intrapreneurship mentality to the old economy.

Founder & CEO

provo

Leading the Vienna office. Main link between clients and agency, responsible for the daily workings of the client's advertising campaigns. Managing administrative and campaign work, ensuring that this is all completed on time and on budget.

Executive Account Manager Vienna

CEO at involve.me | Boost conversions with AI-powered lead funnels

I build B2B SaaS products at the intersection of AI & no-code.

I've been an entrepreneur since 2007, when I founded my first company. 

I’ve also been creating no-code tools for over 10 years.

From a leading marketing data integration platform to a popular AI-powered lead funnel builder.

I’ve seen how AI and no-code can change the game for growth, marketing & sales teams.

Today, I’m the CEO of involve.me, an AI-powered interactive lead funnel builder used by 4.5K+ companies worldwide, including Salesforce, Boston Consulting Group, and Universal Studios. Our clients drive higher conversions by using conditional flows to guide and qualify website visitors. involve.me helps them in 3 focus areas: lead capture, lead scoring, and lead flows, guiding them to personalized outcomes.

With our tool:
→ HR teams use it to source prescreened job applicants
→ Sales teams use it to automate appointment bookings with qualified leads
→ Marketing teams use it to build email lists with verified contacts
→ No coding or design skills needed.

Check out involve.me’s powers ➡️ https://www.involve.me

Personal homepage ➡️ https://vladgozman.com

GDPR fines can go up to millions for companies.
And compliance urgency compounds fast.
So Usercentrics built a moat around it.

GDPR fines = up to €20M or 4% of global annual revenue

A single privacy violation = loss of consumer trust & brand reputation

No compliance = delayed deals, blocked ad campaigns, or suspended operations

And every region has its own laws:
- CCPA/CPRA (California)
- POPIA (South Africa)
- LGPD (Brazil)
- GDPR (EU)

So in 2018, Mischa R. and his team launched Usercentrics.

They helped companies comply with GDPR via consent management.

Within a year, they rapidly grew in the DACH region as GDPR enforcement increased.

Here's how they continued to grow:

→ Instead of chasing demand, they anchored growth in laws every company had to follow.
→ By merging with Cookiebot in 2021, they gained 600K+ websites across 100+ countries.
→ Partnerships with Google, HubSpot, & Shopify made them the default CMP infrastructure.
→ From DACH to the US and APAC, they expanded and aligned with every new privacy wave.

By 2025, they scaled into mid–8 figure ARR, serving 180+ countries. Phenomenal work by Donna Dror 🇮🇱 and the Usercentrics team!

Their core strategy:
Don’t just solve a pain point.
Solve the pain customers can’t legally ignore.

#startups #growth #strategy #compliance #GDPR

Vlad Gozman

CEO at involve.me | Boost conversions with AI-powered funnels

HubSpot sold a way of thinking.
They built one of the biggest communities.
And scaled by making marketers part of a movement.

HubSpot sold more than software.
They had certifications, partners, and events.
This gave marketers a community of their own.

And even gave them a label: “inbound”
↳ Taught them how to win with free certifications
↳ Let them monetize it with partner badges
↳ And brought them together every year at INBOUND

This is identity-building at scale.
It’s the moment when users say:
“People like me use this."

Don't think “community” is just a Slack group or a forum.
HubSpot treated it like product infrastructure:
→ Training = onboarding
→ Events = retention
→ Partners = distribution

It made HubSpot defensible in a way features never could.

Even when the market got crowded...
People didn’t just stay for the tool.
They stayed for the tribe.

So you can copy their CRM... but not their community.
And that's the power of building one for your SaaS.

#marketing #sales #growth #strategy #community

Spoke with Brevo's Chairman of the Advisory Board.
Steffen Schebesta led Brevo's M&A for 3+ years.
Here's their acquisition playbook:

Steffen founded Newsletter2Go back in 2011.
And he kept building it for over 7 years until it became:
One of the top email marketing platforms in the German-speaking market.

In late 2018, Sendinblue (now Brevo) acquired them. (but it was almost like a merger)

At that time, they were both figuring out how to merge the companies.

And that's how Steffen became in charge of Brevo's M&A strategy:

Phase 1: Geographic Consolidation (2018-2019)
→ Started by acquiring Newsletter2Go to crack the German market
→ But Europe isn't one market - each country needs localization
→ So they bought local players over organic expansion

Phase 2: Product Extensions (2020+)
After raising €140M, they shifted the strategy:
→ E-commerce focus: Chatra (chat), Push Owl (notifications), Metrio (analytics)
→ CRM expansion: Yodel (telephony), Meet Fox (scheduling), Captain Wallet (mobile)
→ Infrastructure: Mail Clark (email parsing)

TLDR:
Early on, they focused on geographic expansion through local acquisitions.
When scaling, they shifted to product capability expansion.
Now, they're into platform consolidation plays.

And their next M&A activity?

Likely after their next fundraising round.

If you were leading Brevo's next acquisition strategy, what would you focus on?

#acquisitions #saas #strategy

Many founders seem to be debating:
LLM vs RAG vs AI Agents vs Agentic AI
But they might be missing the point entirely.

Whatever form of AI you use...

The question is simple.

What's the simplest path to the outcome your customer actually wants?

Is it through knowledge recall? Try an LLM workflow.
Is it through connecting proprietary data? You'll need RAG.
Is it through vibe-based conversations? Build an AI agent.
Is it through complex decisions? Invest in Agentic AI.

Recommended tools:
- Claude & SmartFlows Agency Hardened n8n Docker for LLM workflows
- LangChain and LlamaIndex for RAG
- involve.me 's AI Agent for interactive funnels
- CrewAII for Agentic AI orchestration

The truth is: Customers don't really care about how you use AI.
They care that you understand what they actually need and deliver it.

Of course, still an amazing visualization by Rakesh Gohell 🙌
For founders to navigate the right AI for their business.

#artificialintelligence #startups #strategy #tech

The Rise of CRMs: Salesforce, HubSpot, Brevo, & ActiveCampaign
They didn't just build a customer database.
They became the B2B data landlords.

Here's how they did it:

Step 1: Make integration irresistible
- "Connect your email, calendar, and phone system"
- "Sync with your accounting software"
- "Import your existing contacts"

Step 2: Create operational dependency
- Every sales process flows through their system
- Every customer interaction gets logged
- Every workflow becomes native to their platform

Step 3: Build switching costs that hurt
- Data export ≠ relationship reconstruction
- Team training becomes institutional knowledge
- Custom fields become business-critical metadata

What happens after?
Every user now lives in their ecosystem.

Think about it:
✔ Salesforce owns 150,000+ enterprise sales processes
✔ HubSpot controls millions of marketing workflows
✔ ActiveCampaign holds the automation blueprints
✔ Brevo manages the email relationship layer

When a user tries to leave, it's not a simple migration.
They need to rebuild the entire business nervous system.

Notice I added Intuit in there.
Because they're not your typical accounting software.
QuickBooks is the financial CRM for 7+ million businesses.

They became the system of record for every transaction, every invoice, every payment.

Switching means rebuilding their entire financial history and customer payment workflows.

Intuit understood what top CRMs figured out:
Own the data layer, own the customer forever.

#saas #data #CRM #strategy #marketing #sales #growth

P.S. - We eat our own dog food 🌭 involve.me funnels seamlessly collect zero-party data to personalize user journeys in real time. Works like a charm.

This is a great crash course to master AI for GTM.

But be careful not to fall into the trap of over-engineering.

While you're perfecting your AI, you can lose sight of what actually matters.

Is this really the most efficient way to solve the problem?

We recently built involve.me 's AI agent and..

We realized instead of building it from scratch...

(which would have been incredibly fun and exciting)

We could train it on the battle-tested infrastructure we had.

4,500+ businesses were already using our interactive funnels every day.

We just needed to make their lives easier through conversational AI.

So we leveraged what already works and built an AI agent that:

- Can get the job done with a simple chat
- Can provide the same value faster
- Without the learning curve

I believe in building AI tech to make lives easier.

It doesn't have to be the most advanced.

But something people actually use.

#artificialintelligence #startups #GTM
Kyle Poyarr's mini MBA: https://lnkd.in/gxABvWZV

I've been testing GPT-5 since it dropped.
Using the wrong model can = a huge waste of $$$
Here's a breakdown every tech founder needs to know:

𝗚𝗣𝗧-𝟱 (𝗱𝗲𝗳𝗮𝘂𝗹𝘁)
→ Best for: Complex reasoning, strategic decisions, nuanced problem-solving
→ Use cases: Business strategy, technical architecture, product roadmap
→ Why: Most capable model when accuracy and depth matter more than speed
Worth every penny when the stakes are high.

𝗚𝗣𝗧-𝟱-𝘁𝘂𝗿𝗯𝗼
→ Best for: Balanced performance across most business workflows
→ Use cases: Content generation, customer support automation, data analysis
→ Why: Sweet spot between capability and cost-efficiency
Fast enough for real-time responses, smart enough for quality output.

𝗚𝗣𝗧-𝟱-𝗶𝗻𝘀𝘁𝗮𝗻𝘁
→ Best for: Real-time applications requiring immediate responses
→ Use cases: Live chat support, instant content suggestions, quick translations
→ Why: Speed over depth when user experience depends on instant feedback
Use when: users have to wait = conversions drop.

𝗚𝗣𝗧-𝟱-𝗺𝗶𝗻𝗶
→ Best for: High-volume, lightweight tasks at scale
→ Use cases: Data classification, content moderation, simple automations
→ Why: Most cost-effective for repetitive workflows
Sometimes, simple is exactly what you need.

You could be overpaying by 3-4x by using the default for everything.
At involve.me , we test different GPT-5 variants across our AI stack.
Remember, always match the model to your business outcome.

What's your biggest AI cost optimization win so far?

#artificialintelligence #startups #strategy #optimization

The HubSpot for Startups team surveyed 500+ founders.
Their top answer for investing in AI:
👉 Personalization.

Why?

Because personalization is not:
"Hey [first_name], saw your post about..."

Personalization requires:
- Giving them a reason to want to give real info (tools & quizzes)
- Tailor their experience in real-time based on it (conditional flow)
- Give them exactly what they're looking for (immediate value)

So you can say:
"Looks like you're hiring for 5 different roles. Here's a custom recruitment funnel for each position that automatically routes qualified candidates to the right HR team member and books interviews only with candidates who fit your specific requirements."

At the end of the day, leads are people.
And people have different needs and expectations.
It's our job to understand them enough to truly help them.

Yamini Rangan shared the HubSpot report with this stat:
21% see the biggest impact in Marketing
– using AI to tailor content to each buyer based on behavior, intent, and timing.

#artificialintelligence #startups #strategy #personalization

Had a great time chatting with Juan Felipe Campos for the GrowthMasters - VC/CXO Content community!

We talked about what it takes to bootstrap a company past 7-figure ARR in just a few years and to earn the trust of thousands of companies worldwide.

I also shared:
- how zero- and first-party data will drive the most valuable leads and relationships
- why community is one of the last true moats in SaaS
- and the realities of bootstrapping vs. raising VC

Thank you, Juan, for having me! 🙌

It was great to catch up with Jakob Steinschaden⚡ in the newest Trending Topics by newsrooms podcast! 

I gave some insights into the AI Agent we're building at involve.me and we've dived deep into many agentic web adjacent topics, from Agent 2 Agent & MCP to agentic commerce & the future of the web. 🔮

Have a listen (FYI it's in German) 🗣️👂 and thanks for having me on the pod Jakob.

Open article: Deep Dive Ins Agentic Web - mit Vlad Gozman by trendingtopics.eu

Deep Dive Ins Agentic Web - mit Vlad Gozman

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