Mishti Sharma's Linkedin Analytics

No GTM tactic lasts forever. Signals are a huge GTM buzzword right now but sending generic signals about someone's job change or funding round is OLD NEWS 🙅‍♀️ We just launched signals at Clay including career movement, social listening, news (dozens of categories beyond funding), and best of all, the ability to make CUSTOM SIGNALS your competitors aren't looking for from ANY data point you care about. If you want an edge (in clay speak - GTM alpha) you should be... -> Layering multiple signals together, including custom signals -> Immediately enriching every signalled account to get deeper context with 130+ enrichments and AI -> Automating emails, CRM updates, or Slack messages to reps/CSMs Best examples from our community: - Stevie Case's team at Vanta tracks four signals at once: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings. - Ryan Narod's team at Rippling enriches job changers and, after further filtering, uses location data to determine their most likely corporate office for direct mail campaigns. - Jessica Arnold's team at Amplitude uses their own product data combined with AI research in Clay to determine which customers are the best fits for cross-sell. - Osman S.'s team at Clay ( 🙂 ) monitors multiple signals—job changes, news, website visits, event attendance, social mentions, technology used, product activations, support tickets that indicate customer expansion potential, etc.—and sends our sellers and CX team bundled and prioritized Slack messages per account. Read my blog post / Claybooks / our new website page about this in the links for the details! GIANT SHOUTOUT to the engineering zambonis behind this launch who were up til unspeakable hours of the night and for many months building this --- Juan T. mi cabron and personal hero, Abbie Kouzmanoff a literal queen, Paul Noble, sometimes quiet and always hilarious novelist, David Stevens of the Forbes 35 under 35 hottest and most competent EMs, Soroush Khadem who builds walls when he's not building features, Mulan Xia superathlete and Kyrgyzstani hiker, Vincent Wang, Ayush G., Roger Tabchouri the riposte king, and everyone else.