RTB House

• Manage portfolio over 40 e-commerce Clients including the biggest e-shops and apps in the Eastern Europe.
• Develop partnership relations with Clients by understanding their core business needs and technical challenges.
• Prepare technical instructions for the clients and implement site tags with Google Tag Manager.
• Analyze Google Analytics data to find actionable insights and prepare recommendations for the client.
• Prepare BI dashboards and investigate discrepancies based on internal and external data sources.
• Monitor and troubleshoot issues with internal reporting, tagging, creatives, data feeds.

Senior Technical Account Manager

• Set up and launched remarketing and brand awareness campaigns for TIER 1 Ukrainian eCommerce clients with real-time bidding technology.
• Managed the technical preparation of advertisers for the start: prepare and install website tags, set trackers, upload banners, and parse feeds.
• Provided regular detailed reviews of campaign set-ups, optimizations, and configurations; fixed system disruptions.
• Built long-term, trusted partner relationships with clients and improved technical implementation for business growth.

Technical Account Manager

G Partner

• Collaborated with cross-functional teams to support and develop SMB advertisers under Google Partners Program for CEE and CCA
• Developed and implemented effective paid media strategies to achieve client objectives.
• Managed and optimized PPC search and display campaigns for multiple clients.
• Prepared measurement plan and assisted in tracking implementation with Google Tag Manager.
• Designed monthly and quarterly reports with recommendation for growth through paid media.
• Performed A/B testing to improve ad copy and landing page performance.
• Collaborated with cross-functional teams to develop and maintain relationships with key clients, delivering excellent customer service and ensuring ongoing campaign success

Senior PPC Specialist

• Technical support of Google Ads advertisers
• Launched new PPC and continuously optimise existing campaigns to increase conversions, reduce costs, and achieve monthly ROI.
• Performed keyword research, competitor analysis, bid adjustment, and ad copy optimisation according to overall marketing objectives to reach set targets.
• Worked as part of the marketing team, assisting others when necessary.
• Researched and stayed on top of trends and changes in PPC marketing.

PPC Specialist

Digital marketing manager with more than 9 years of hands-on experience in setting and optimizing campaigns on all the stages of the marketing funnel. Experienced with GA4 and GTM to support enterprise accounts. Motivated to learn, grow, and develop skills in AdTech industry.

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