RTB House

Managed a portfolio of leading e-commerce platforms and mobile apps in Eastern Europe, delivering tailored analytics strategies to optimize business performance.
Built and nurtured strong client relationships by deeply understanding their core business objectives and addressing technical challenges to enhance web performance and data accuracy.
Developed and provided technical documentation to clients, implementing site tags and tracking solutions via Google Tag Manager to ensure precise data collection.
Analyzed Google Analytics data to uncover actionable insights, preparing and presenting strategic recommendations to improve user engagement and drive business growth.
Designed and maintained Business Intelligence (BI) dashboards, cross-referencing internal and external data sources to identify discrepancies and ensure data integrity.
Actively monitored and resolved issues related to reporting, tagging, creatives, and data feeds, ensuring seamless data flow and accurate performance tracking.

Senior Technical Account Manager

Set up and launched remarketing and brand awareness campaigns for TIER 1 Ukrainian eCommerce clients with real-time bidding technology.
Managed the technical preparation of advertisers for the start: prepare and install website tags, set trackers, upload banners, and parse feeds.
Provided regular detailed reviews of campaign set-ups, optimizations, and configurations; fixed system disruptions.
Built long-term, trusted partner relationships with clients and improved technical implementation for business growth.

Technical Account Manager

G Partner

Led strategic collaboration with cross-functional teams to support and drive the growth of SMB advertisers under the Google Partners Program for Central and Eastern Europe (CEE) and Central and Central Asia (CCA).
Developed and executed high-impact paid media strategies, aligning with client goals to maximize ROI and drive measurable business outcomes.
Managed and optimized PPC campaigns across search and display networks for multiple clients, continuously refining targeting, bidding, and ad creatives to improve campaign performance.
Crafted comprehensive measurement plans and oversaw seamless tracking implementation using Google Tag Manager to ensure accurate campaign tracking and performance analysis.
Generated detailed monthly and quarterly reports with actionable insights, providing clients with data-driven recommendations to fuel growth and enhance paid media results.
Conducted A/B testing to optimize ad copy and landing page performance, continually refining messaging and user experience to boost conversion rates.
Nurtured strong relationships with key clients, delivering exceptional customer service and ensuring sustained campaign success through ongoing strategy refinement and proactive communication.

Senior PPC Specialist

Technical support of Google Ads advertisers
Launched new PPC and continuously optimise existing campaigns to increase conversions, reduce costs, and achieve monthly ROI.
Performed keyword research, competitor analysis, bid adjustment, and ad copy optimisation according to overall marketing objectives to reach set targets.
Worked as part of the marketing team, assisting others when necessary.
Researched and stayed on top of trends and changes in PPC marketing.

PPC Specialist

Digital Marketing Manager with over 10 years of comprehensive experience in strategizing, setting up, and optimizing campaigns across all stages of the marketing funnel. Proficient in using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to support enterprise-level accounts, driving data-driven decisions and actionable insights. Highly motivated to learn, grow, and advance in the AdTech industry, bringing a blend of analytical expertise and creative problem-solving to every project.

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