WordLift

Co-Founder and CEO

InsideOut10

"Find a muse, work hard, be principled, & edit every detail: everything else takes care of itself." @jack

Co-Founder

REDLINK GmbH

RedLink GmbH is a start-up launched on March 2013 in Austria at early stages of offering a linked network of content at the entity or concept level by leveraging on Text Analytics and Linked (Open) Data. RedLink is offering an API semantic engine, that acts as a semantic enabler to be plugged into many applications (starting from Enterprise Information Management, Enterprise Document Managers and Web CMS - both proprietary and open source) for content enrichment linked data publishing and search.

Board Member

InsideOut Today

Company start-up: finding great people, empowering them and re-modelling the online media business for the emerging MENA market, from the signature of the first contracts with first-tier netop in Egypt, Tunisia, Algeria and Pakistan to the exploration of the new frontiers of mobile application development and social media. Once again thanks to everyone who actively supported the initiative and continues to support our work in Egypt.

interact SpA

Business development and general management

Partner

University 'La Sapienza' of Rome - Fac. Scienze della Comunicazione

I coordinated the workshop for the graduate students of MMCM (Master in Music, Communication and Marketing) during the I and II edition of the Master.

The workshops scope was to teach, discover and design innovative business models for the music business.

Lecturer

Libera Università LUSPIO

Lecturing for a master course on Online Communication for the Public Sector.

Lecturer: Online Communication for the Public Sector

Flux IM snc

Company start-up, Project Management, Web Developing

Co-founder, Web Developer

Info link srl

Start-up of the ISP core activities:
- Scouting of new technologies, 
- Infrastructure deployment for communication and interactive services (from network configuration up to application development),
- Marketing and communication.
Business Development: in few months the company was up and running, with good economics, an innovative infrastructure and a surprising growth rate.

Multimedia Manager and Web Developer

Flashnet SpA

Web Development using client and server-side technologies on both Microsoft and Unix environment,
Set-up and management of multimedia services (video-conferening, streaming media, instant messaging, chat etc.)

Andrea Volpini is an Internet Entrepreneur and CEO of WordLift and Insideout10 with 20+ years of world-class experience in online strategies, digital media, and SEO. In 2013 Andrea co-founded Redlink, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Andrea Volpini is a visionary entrepreneur focused on hi-tech startups working on innovation management with a strong footprint on emerging markets in the Middle East and Africa. In 1995 Andrea started his working experience in the ISP market pioneering the digital media revolution. After the successful startup of his first Internet company at the age of 18, he sold the company and in 1997 he joined Interact focusing on value added multimedia services. He served Interact as the General Manager and under his guidance the company became in 2008 a joint stock company. In 2006 Andrea increased the involvement of the company on the international markets and in 2009 he co-founded and started-up Interact Egypt (now InSideOut.Today). Andrea in 2011 twisted completely his life, sold his shares of Interact, co-founded InSideOut10, acquired the Egyptian company and he's now focusing on digital intelligence, semantic web and artificial intelligence. 

Specialties: 

- Semantic Web, Web 3.0 and Linked Open Data
- Digital Intelligence and Online Marketing
- Digital Publishing
- Content Management
- Usability and Accessibility
- IPTV, OTT TV and Online Video

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘄𝗼𝗻'𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲. 𝗬𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝘄𝗶𝗹𝗹.

Google just showed us the future of commerce with agentic AI checkout. Notice what's powering it? 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗱𝗮𝘁𝗮.

But here's what most brands miss: AI doesn't just "𝒍𝒐𝒗𝒆" structured data, it requires it.

This isn't about building another sitemap or ontology exercise. It's about fundamentally 𝗿𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗱𝗮𝘁𝗮 𝗹𝗮𝘆𝗲𝗿 as your new distribution channel.

While the industry debates "𝘚𝘌𝘖 𝘷𝘴 𝘎𝘌𝘖," brands like La Roche-Posay, our client, featured in Google's agentic checkout demo, already understand: 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗦𝗘𝗢 𝟯.𝟬, where 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗴𝗿𝗮𝗽𝗵 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗮𝗻𝗱 𝗿𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗱𝗲𝗰𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Andrea Volpini

𝗦𝗘𝗢 𝟯.𝟬 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲𝗻𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 “𝗔𝗜 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.”
𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼𝗼𝗹 𝘀𝗲𝗮𝗿𝗰𝗵.

With Anthropic’s new tool-search capability, models query your tool catalog with BM25/regex, load only what they need, and 𝗽𝗶𝗰𝗸 𝘁𝗵𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗯𝗲𝘀𝘁 𝗺𝗮𝘁𝗰𝗵𝗲𝘀 𝘂𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗻𝘁.

Your brand stops being a webpage.

It becomes 𝗮 𝘀𝗲𝘁 𝗼𝗳 𝗰𝗮𝗹𝗹𝗮𝗯𝗹𝗲 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗹𝗲 𝗯𝘆 𝗔𝗜.
If an agent can’t find your functions, by name, description, or argument schema, you don’t “rank” in the reasoning loop.

This is the shift:
𝗡𝗼𝘁 𝗮𝗽𝗽𝘀. 𝗡𝗼𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 𝗡𝗼𝘁 𝗺𝗲𝗻𝘁𝗶𝗼𝗻𝘀. 

But actions that AI can search, understand, and execute.

𝗦𝗘𝗢 𝟯.𝟬 (𝗜 𝗸𝗻𝗼𝘄 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝗰𝗮𝗹𝗹 𝗶𝘁 𝗚𝗘𝗢) = 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝘀𝗲𝗮𝗿𝗰𝗵𝗮𝗯𝗹𝗲 𝗯𝘆 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝗮𝗱𝗮𝗯𝗹𝗲 𝗯𝘆 𝗵𝘂𝗺𝗮𝗻𝘀.

My prediction (see slide below) aged well. 😉

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗘𝗢 is no longer just copy and intuition, 𝗶𝘁 𝗶𝘀 𝗺𝗮𝘁𝗵. The game is still influence and growth, but the web we optimize for is now 𝙥𝙖𝙧𝙩𝙡𝙮 𝙨𝙮𝙣𝙩𝙝𝙚𝙩𝙞𝙘, 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜𝙡𝙮 𝙧𝙚𝙖𝙙 𝙖𝙣𝙙 𝙬𝙧𝙞𝙩𝙩𝙚𝙣 𝙗𝙮 𝙧𝙚𝙖𝙨𝙤𝙣𝙞𝙣𝙜 𝙨𝙮𝙨𝙩𝙚𝙢𝙨 𝙨𝙢𝙖𝙧𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 𝙚𝙫𝙚𝙧. In this new article I show how to gently manipulate reranking for your favorite LLM, without turning your content into spam. 

Grab a coffee ☕, this is a fun one (and there’s code to play with)!

When AI Overview or ChatGPT recommend a product, they are not just generating text. Behind the scenes there is usually a two step pipeline: A retrieve

Open article: Gradient-Based Reranking and the Future of Content SEO by Andrea Volpini • 3 min read

Gradient-Based Reranking and the Future of Content SEO

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Andrea Volpini's Linkedin Analytics

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Volpini's LinkedIn Performance

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