Anthropic

Content Marketing

Monte Carlo

Monte Carlo is committed to helping companies accelerate the adoption of reliable data and AI. Launched in 2019, we are the creators and industry leaders of the data observability category as ranked by G2, GigaOm, Ventana, and others. We work with some of the world's best data teams, including Intuit, Cisco, and JetBlue.

I lead the Marketing team, including Demand Generation, Events, Content & Communications, Customer Marketing, Product Marketing, and Marketing Operations. Hit 110% of MQL and meeting quotas QoQ and launched enterprise and GenAI marketing initiatives.

Head of Marketing

Second marketing hire brought on to lead Content Marketing function; grew scope to include Public Relations, Analyst Relations, Brand, Customer Marketing, SEO, Social Media, Product Marketing, and Executive Communications.

Grew brand footprint from ~1,500 - 125,000+ subscribers across LinkedIn and Medium. Launched data observability category, which is now recognized by Gartner, Forrester, G2 Crowd, and other third-parties as a core technology in the modern data + AI stack.  Co-write industry's first-ever book on data quality, Data Quality Fundamentals, published by O'Reilly media in 2022. Led strategy around company's Series A, Series B, Series C, and Series D funding announcements, securing coverage in Forbes (2x), TechCrunch, VentureBeat, and more. Oversaw launch of company's first website, growing unique visitors from 0 --> 600K+ per year from 2020-2022.

Head of Content & Communications

Uber

Lead all global editorial and brand strategy for Uber's tech properties.

Manage team of editors  and lead cross-functional collaboration between Product, Design, Engineering, Communications, Policy, and Legal to drive execution on global editorial initiatives, including the Uber Engineering Blog, the Uber Research Program, and the Office of the CTO.

Write and edit 3-4 articles per week for Uber Eng Blog and manage final review of all articles.

Content Strategy Lead, Senior Program Manager (Tech)

•      Tech Brand Lead for Uber Engineering and associated technical teams, responsible for driving cross-functional collaboration, strategy, and execution to produce high quality content that highlights our technologies and the teams behind them. Tech Brand drives technical and culture-related brand building, recruiting, and communications initiatives through external content and social media.
•	Create and execute editorial strategy, timelines, and budgets for Uber Eng Blog (eng.uber.com).
•	Develop, lead, and oversee editorial review process for all external-facing technical content,
including blog articles, research papers, microsites, and conference presentations.
•	Daily point of contact between engineers, data scientists, and product managers and other stakeholders, including Uber’s CTO and leads of Uber’s Legal, Open Source, Comms, and Marketing organizations across the world.
•	Edit and write 2-4 pieces of blog content and create and edit 1-2 pieces of video content per week.
•	Manage team of two full-time blog editors, digital production lead, and hundreds of engineer-contributors in offices across the globe through editorial strategy, writing, and revision processes.
•	Started as full-time blog editor (Editor I) and grew roll into program lead for Uber’s global tech organizations, including Engineering, Data Science, and Product.

Content Strategy Lead & Editorial Program Manager

USA TODAY

Since fall 2013, have written for USA Today as a freelance features writer, covering American history and culture. Check out my work online and in print.

Features Writer

Hill+Knowlton Strategies

-- Plan and execute high level communications, creative marketing, and media relations strategy for diverse array of technology clients. 
-- Craft corporate messaging and marketing materials, both client and consumer-facing.
-- Make enterprise sound as attractive as consumer via wordsmith and wizardry! 

Clients past and present include: VMware (NSX, healthcare IT, and corporate communications), Ford Motor Company (autonomous vehicle and smart mobility platforms), NCSOFT, ArenaNet, Jumo, Inc., Dolby Labs (Vision), Brocade (Product) and PerfectlySoft (server-side Swift development).

Technology Communications

TriplePoint

- Develop and execute pitch strategies for media contacts at consumer tech, gaming, business, and lifestyle outlets to compose media tours, briefings, and reviews.
- Create customized media lists for clients with relevant press.
- Conceive and execute communication strategy for clients.
- Write and edit competitive media analyses, press releases, coverage reports, media briefings.
- Identify speaking opportunities and craft submissions.
- Act as client’s day-to-day contact and manage account activities.
- Write copy for client websites and advertising materials.
- Support business development team in the creation of proposals for new clients.

Past clients include: Imangi Studios, Corsair Components, hack.hands(), Swivl, IXL Learning.

Gaming and Consumer Technology Communications

The Stanford Historical Archaeology Lab

Analyzed and cataloged stoneware ceramics from the Market Street Chinatown Archaeological Project collection under the direction of Professor Barbara Voss.

Research Assistant

The Stanford Daily Newspaper

Served as Features desk editor and Managing Editor of Staff Development during my sophomore and junior years and Managing Editor of News for the Summer 2012 volume; created budgets and assigned stories to writers; during the fall of my senior year, founded and served as the inaugural Managing Editor of the Stanford Daily Weekend, our themed paper that publishes Fridays.

Managing Editor of the Stanford Daily Weekend

KZSU Stanford Radio 90.1FM

Managed all News Department functions at Stanford’s radio station; oversaw a news staff of 35; produced original programming, live broadcasts and direct news recruitment; hosted a talk show on which I interviewed noteworthy Stanford alumni, professors and students.

News Director

The National Archives

Conducted archival research for the Legislative Branch of the National Archives in Washington, D.C.; prepared materials for social media and museum outreach; spearheaded a research project aimed at commemorating the 50th anniversary of the Vietnam War.

Outreach and Education Intern

Leading the Marketing team at Monte Carlo. On a mission to eliminate data downtime through automation, observability, and null value puns. 

Code whisperer; grammarian at heart; and lover of all things tech.



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