WriterZen 

Responsible for full sales cycle for APAC customers (pre-sales & post-sales)

Junior Account Executive, APAC

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Sales Development Representative, APAC

Cloudflare

•	Orchestrated 30+ high-touch enterprise campaigns including events, webinars, and email alongside cross-functional team members in sales, product, localization to ensure MQL to opportunities conversion rates across Southeast Asia.
•	Defined campaign objectives, target audience, segmented leads, and prepared marketing assets including website offers, landing pages, email templates, and banners for Southeast Asia & Korea Q3, Q4 2022 campaigns.
•	Evaluated and managed APAC local vendors to deliver hosted and sponsored events campaigns across ASEAN including but not limited to executive roundtables, Zero Trust roadshows, and cybersecurity conferences. 
•	Analyzed campaign ROI using Salesforce & Tableau reports and suggested improvements to internal stakeholders.

Enterprise Marketing Co-op (Southeast Asia & Korea)

Northeastern University

•	Facilitated individual and group coaching on job & internship searching, networking, resumes, cover letters, LinkedIn, interviewing, and related online resources
•	Served as ambassadors of EECD by conducting outreach, creating relevant content, and marketing resources to students, academic departments, residence halls, student organizations, and other campus partners
•	Staffed the Career Studio for drop-in learner support virtually.

Career Ambassador

Greenough

Clients: Thermo Fisher Scientific PSG, Anika Therapeutics, A.R.T. Allergy Release Technique, Boston Book Festival, East Boston Neighborhood Health Center

•	Wrote press releases and secured 80+ client coverage including Forbes, Boston Globe, Boston.com, Boston Magazine, GBH for Boston Book Festival and Birmingham Medical News, MedTech Strategist for Anika Therapeutics. 
•	Prepared briefing documents, media kit, and facilitated media interviews for clients in Cheddar News, Eat This Not That! Podcast, Life Sciences Leadership Podcast, and more. 
•	Drafted social posts for Anika Therapeutics and A.R.T. Allergy Release Technique social platforms including Twitter, Facebook, Instagram, and LinkedIn. 
•	Monitored client coverage and update status reports via weekly client calls. 
•	Prepared comprehensive media lists for different types of pitches.

Account Executive Co-op

NUMA Agency (NUMAA)

•	Led a team of 5 to develop social media marketing strategies for NU Yearbook’s target audience
•	Managed client’s expectations to deliver high-quality planning direction for NU Yearbook within timeline allowed

Project Manager

Chi Sigma Chapter - Alpha Kappa Psi

•	Collaborated with Delta Sigma Pi Business Fraternity and NU Supply Chain Club to organize NU Virtual Case Competition 2020s sponsored by Schneider Electrics, Raytheon Technologies with and judges from iRobot, Blockchain Founders & PUMA.
•	Initiated internal Co-op 101 workshop series 
•	Collaborated with Kappa Psi and Phi Delta Epsilon pharmacy fraternities to organize a panel discussion among industry professionals on business and healthcare intersection during the pandemic for Northeastern students

Vice President of Professional Development

The Purpose Group

Clients: Downy Vietnam, Ariel Vietnam, Huggies Vietnam                                                   

•	Managed clients’ expectations and internal delegation for Ariel’s Back2School “The New Normal” commercial video production that resulted in 20% higher YouTube views compared to the industry average.  
•	Planned and executed Downy Fresh Breeze product launch campaign that resulted in over 6M total engagements on YouTube and Facebook.
•	Coordinated social media activities for Downy & Ariel Antibacterial that resulted in a 100K increase in engagements.
•	Oversaw timeline and clients’ expectations for Huggies Platinum June Promotion social activities.

Account Intern

EF Education First

•	Conducted qualitative research on 20 group leaders to initiate adjustment for group leader website and online materials
•	Assisted in organizing and promoting a New York parent webinar regarding EF’s Peace of Mind policy
•	Monitored current sales production designs such as posters, flyers and recruitment presentations for ET current sales season
•	Gathered texting data on EZTexting and assisted in implementing new EF short code contract with EZTexting
•	Assisted in copywriting for Educational Tours website including hotel introductions and tour descriptions

Marketing & Sales Innovation Co-op

Artistry Magazine

•	Documented notes for internal meetings and edited news pitches from members regarding current art trends
•	Wrote content for posters, flyers, and newsletter on MailChimp every month for pitch meetings
•	Developed social media plans and maintained a consistent stream of content on Facebook and Instagram of Artistry Magazine

Communications Associate

VietAbroader Organization

•	Launched a viral Facebook campaign that resulted in 1.2K goings and 700 interests as well as 150 selected participants for the conference within one month
•	Documented and edited press releases for press conferences, emails, and news articles for media sponsors
•	Led the program team in planning panel discussions, workshops during the conference 
•	Assisted the logistics team in organizing facilitation for 40-50 schools representatives from US universities

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