SaaSsy | EdTech Marketing Agency

Founder

Rodrigo Vronscki | Digital Marketing Programme

Rodrigo Vronscki | Data-Driven Marketing

Diligent

◾ Advised and monitored demand generation teams on the optimisation of campaigns and channels.
◾ Unified multiple channels (e.g. Google, Linkedin, Salesforce)  into a single source of truth.
◾ Devised and implemented a Digital Analytics Strategy providing trustworthy data back to teams.

Digital Marketing Analytics Manager

Akari Software

◾ Lead the management team through the process of brand development, from Vision to Value Proposition and Personas, resulting in a persona-based website, supporting narrow-target campaigns.
◾ Creation of downloadable resources, supporting the long-term sales process though nurturing prospects and leads through follow-up outbound campaigns and email automation.
◾ Intent-based Organic & Paid Campaigns targeting prospects’ roles and pain points on Social and Search.

Digital Marketer

Alison - Free Online Learning

Alison.com is a global e-learning platform with over 2000 free online courses and 17M users. Its goal is to bring free education to the world, preparing students for job positions and career changes.

At Alison, I built a team to, both, improve the old channels of traffic and to create new sources of user acquisition.

I devised an omnichannel strategy that stablishes relevance of interest and personalisation in the communication with audiences.

◾ Email marketing is key to uncovering interest from past signed-up users and include them in marketing automations.
◾ Lead by Email, these automations address users in their specific interest and help them move further in the courses, towards completion and certification.
◾ Automated Push notifications, both on desktop and mobile, assist email with the same goals.
◾ Automated SMS and Chatbots are activated when users complete courses, creating new channels of communication with Customer Support that increase certification rates.
◾ Paid Campaigns (PPC) use intent and interest-based strategies throughout search, video, social media and display sources, and more  than doubled the traffic on the platform with positive ROI.
◾ Organic Search traffic improved 15% (pre-Covid) and stabilised in 36% higher than pre-covid, while competitors still drop. A combination of improvements in contextual relevance and high-level technical SEO increased the number of ranking keywords in 46%.
◾ Organic Social Media takes advantage of algorithms with cycles of posting for Engagement, Click to Website and Follower Increase, getting posts had 5x more shares and 3x more reactions.
◾ Affiliate campaigns were created with an outreach agency that brings in key partners, proving the traffic to be twice as profitable as regular referrals. An internal direct campaign is also being put in place.
◾ Other programs being developed: Mobile App and Direct Monetisation.

Digital Marketing Manager

Aró Digital Strategy

Aró Digital Strategy is a digital marketing company dedicated to luxury hotels and luxury brands.
Aró’s main services are Online Booking Engine, Hotel Websites and Digital Marketing.

In Aró, my objective is to drive growth through digital marketing and conversion optimization. And a team of 6 high-skilled executives and 3 account managers back me up towards it.

I act basically:
1. Being a change catalyst
2. Spreading science across all teams, so
     - Digital marketing team can drive more qualified traffic
     - Design team can build data-backed websites
     - Booking engine team can improve drop-off points
     - Account managers can act proactively on clients
     - Sales team can approach prospects with data-backed growth expectation

To reach the growth we desire, I’ve organized my management into 6 areas to:

◾ Understand the Hospitality Industry
     - Creating a single point of information with all clients data
     - Asking “what if…”, digging assumptions and retrieving knowledge
◾ Increase Traffic on Hotel Websites
     - Optimizing traffic from ongoing channels
     - Uncovering new traffic options
◾ Increase Traffic on Booking Engines
     - Leveraging paths to conversion that already work
     - Testing and applying elements to drive traffic to booking engine
     - Driving traffic from 3rd party channels
◾ Increase Booking Engine Conversion
     - Using pricing strategy
     - Understanding visitors difficulties
     - Optimizing drop-off steps
◾ Leverage Additional Revenue
     - Connecting personalisation and ancillary offers
     - Helping defining new products in the company
◾ Onboard New Clients
     - Creating new approaches for existing products/services
     - Supporting the company's marketing
     - Training and transferring knowledge to salespeople

✅ In 2016 I wrote for Fáilte Ireland - the Irish Tourism Development Authority, about the practical approach towards CPA (Cost per Acquisition) for hotels.

Made2Web - Agência Marketing Digital

Digital Marketing Specialist

Dataminer DBM

I’ve led a team of 3 other database programmers analyzing clients requests and planning jobs. I also was directly responsible for big clients jobs such as Saraiva (e-commerce), Natura (aesthetics) and Dell USA (computers). Also banks, big retailers and multinationals
Remodeling and correction of big databases, based on interviews with clients and best practices focusing on the client business.
Delegation and/or execution of jobs for knowledge extraction over hundreds of millions registers, as well as transformation and load of registers.
9 months working remotely from Lisbon, Portugal.

Database Marketing Manager

ShopNETWORKS

Technical and Marketing planning, team, sales and product management for 4 online stores of nationwide reach.
Planning, execution and analysis of online and offline marketing campaigns. Different strategies used for B2B, B2C and B2G.
Definition and tracking of mectrics and BI reports over all data collected from every access on the stores: Daily, weekly and monthly sales performance, conversion rates, demographics, segmentation, customer acquisition, among several others.
Dealt with several international manufacturers and distributors.
In 2008, through information reorganization, competition evaluation, product innovation and focus on specific niches, we grew 150% in profit and 114% in revenue.
Always growing above the market average, 2010 saw a 66% growth.
Left the company after 3 years with a nice number of 583% growth in revenue and Doubled profit.

Taplio

Rod Vronscki's Linkedin Analytics

Rod Vronscki

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