Valerie Schein's Linkedin Analytics

I'm a full-stack marketing leader who thrives on transforming brands and driving growth in the B2B space. Over the past 14+ years, I've led marketing for companies ranging from publicly-traded global tech firms to nimble startups, always with a focus on translating complex business strategies into compelling stories that resonate with customers. My sweet spot? Taking on the big challenges: - Rebranding 6+ company acquisitions and unifying diverse product portfolios under a cohesive brand identity - Building marketing operations from the ground up, including end-to-end email programs reaching 2M+ subscribers - Orchestrating award-winning multi-media campaigns to drive measurable pipeline impact - Leading M&A brand integration strategies to create seamless customer experiences across global technology portfolios What energizes me most: I love leading cross-functional teams and building the systems that help marketing organizations scale. I thrive off the variety that comes with straddling strategy and execution, diving into everything from strategic brand positioning to performance marketing campaigns, while coaching high-performing multi-disciplinary teams and managing strategic vendor partnerships. There's something powerful about seeing how all the pieces of the marketing puzzle fit together—whether I'm developing messaging frameworks, creating immersive global trade show experiences, or leveraging AI tools to optimize content generation and scale personalized brand experiences. Creative achievements that drive results: → Led global marketing teams through complex organizational transformations, building cohesive strategies across multiple time zones and driving alignment between diverse stakeholders → Transformed company-wide communications from product-centric to customer-centric, driving measurable business impact through strategic storytelling → Directed comprehensive brand strategies and visual identity systems following complex M&A integrations, coaching teams through organizational change → Successfully guided creative strategy for global teams across multiple time zones while managing vendor partnerships spanning web development, video production, and design agencies I believe the most impactful marketing happens at the intersection of strategy, technology, and authentic storytelling. Outside of work, you'll find me in my home gym pursuing competitive bodybuilding—a passion that's cultivated discipline, resilience and time management that have carried over to my work. Ready to transform your brand story? Let's connect.