Vuk Lazarević's Linkedin Analytics

I write to sell, not to sound clever. I’m a performance-driven copywriter with over 6 years of experience across iGaming, B2B, and B2C brands - helping create CRM campaigns that move users and make money. Currently at King.rs, where I write, test, and optimize email, SMS and content flows for one of Serbia’s fastest-growing betting platforms. In the last 30 days alone: 📬 launched over 20 email campaigns, 14.7K+ clicks, 5.02% average CTR 📲 1.4M+ SMS starts, 44.5K conversions, 3.16% avg. conversion rate 💸 20M+ RSD in attributed revenue from CRM copy 🏦 Supported 88M+ RSD in deposits through lifecycle and promo campaigns Whether it's an onboarding flow, a weekend FreeBet or FreeSpins push, or a reactivation campaign — I write to hit metrics, not just inboxes. Before King.rs, I spent 4 years writing SEO-focused content for international clients in SaaS, wellness, interior design, and eCommerce. I understand both English and Serbian markets, and how to speak to users so they act. Tools I use: Smartico, OnGage, ComTrade SMS, Jira, Google Workspace. If you're after content that performs, not just “fills space” - let's connect.