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"What you wanna do when you grow up?" "Something I'll enjoy doing and that pays well. Don't know what that is yet, but I'll figure it out." "Don't confuse love and work. It doesn't exist," this guy at the table replied, sharing his entire rant afterward. "I won't spend 50 years of my life doing something that bores every cell in my brain, as if I was reliving biology classes again and again, that's for sure," I replied with my cheeky laugh that made my family smile. I consider this one of my rare but legendary quotes as a 14-year-old. 🤣 Marketing and I crossed paths several times over the next few years—like those subtle signs you don't plan for but start noticing at some point. Eventually, I connected the dots and landed my first gig. Forever grateful to my family for their unbreakable support every step of the way. And before I knew it, I found something I enjoy doing and that gives me enough cha-ching to live the life I want. Not too bad for that young 14-year-old idealist. 🫡 In recent years, I've embarked on two new adventures: 1. CMO @HeyReach — the mission is to lead marketing initiatives that keep firing HeyReach's MRR/ARR up, while staying relentless in helping our users crush outbound and drive positive ROI. So far, we hit $4M ARR in 20 months (I joined at $15K MRR) 2. Director @Robust Media — my one-person consulting business where I help B2B SaaS startups accelerate growth through inbound marketing. Also mentor marketers of all kinds. Btw, hit a 6-figure revenue in the first year as an agency owner. To cut a long story short, my LinkedIn and YouTube are places where you'll have: - A window into all the growth and marketing experiments I executed - A waaaaay bigger window into all the mistakes and dumb things I did. Plenty more to come, but I guess that's the price of growth. Hopefully, you won't have to make all of them like me 😀 - Battle-tested tactics backed up with results you can borrow, adapt, and scale… without motivational pep talks - Metaphors and jokes of all kinds, ranging from very funny to absolutely awful Drop a line if you're into marketing, profitable growth, scaling SaaS businesses, and you're a marketer who’s manically obsessed with helping users win. Except if Inter is playing a match, then send a message later. Seriously! 🥶
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