Pfizer

Director, Emerging Markets Vaccines Brand Marketing Lead

As the Global Brand Director for ATM-AVI, I have spearheaded the development and execution of prelaunch and launch strategies across Europe, Latin America, Africa, the Middle East, and Asia, establishing a comprehensive global framework for prelaunch awareness programs and revising forecasting and supply. My collaborative efforts with cross-functional teams have been instrumental in formulating and implementing a launch material strategy, adapting to market dynamics, and constructing price proposal scenarios

Global Marketing Director

As the MERA Regional Antiviral Launch Lead, I served as the pivotal liaison between global, regional teams and country government stakeholders, streamlining the contracting process for Covid treatment across AfME. I directed the development of the Regional Tactical Plan, conducted Market Research, and facilitated Launch Readiness workshops for the product. My role involved supporting markets in defining Go-To-Market strategies, deploying transaction terms, and allocating resources effectively. I also crafted regional and in-country Omnichannel strategies to maximize the Antiviral launch's impact.

Regional Antiviral Launch Lead, Middle East, Russia and Africa (MERA) at Pfizer 

AfME Regional Launch Navigator, Paxlovid

1-	Support countries and regional leads for mapping the contracting process from end to end.
2-	Lead the regional and in-country launch readiness for Paxlovid.
3-	Support countries in defining the Go-To-Market model and align on resource allocation.
4-	Build the regional Operating plan across AfME

AfME Paxlovid Lead

•	Rapid Response Team AfME – Part of the AfME RRT team primarily responsible for coordinating the approaches in launching the new Protease inhibitors 
•	LMICs affordability plans: designing the first patient support program and affordability plans.
•	Launch excellence: Support AfME countries in establishing new AB assets and managing established assets life cycles.

Senior Regional Marketing Manager AFME EM at Pfizer

•	Represent the marketing team in the Gulf LT meetings.
•	Led the implementation of digital transformation & launched new assets as the first in AfME
•	Undertaking different initiatives and responsibilities to develop the marketing organization

Cross Category Marketing Chair

•	Manage the P&L for hospital Anti-infectives.
•	Successful launch for new Zavicefta and Zinforo across Gulf markets.
•	Building the digital calendar for hospital AI across Gulf.
•	Extended responsibility to Glocal projects
	Shaping the AI market in North Africa
	Working group to develop Zavicefta marketing campaign.
	DARWIN project (Hospital Portfolio Selling Approach); 
to optimize promotional effectiveness, ensuring SOV's right balance across EM Hospital Category Brands and drive performance
•	Undertaking responsibilities for the development of the first-line managers and team players.
•	Working with CL/RTAL to ensure adequate meeting of organization objectives through collaboration, openness and personal development.

Hospital Marketing Manager, Pfizer Gulf

•	Team member of the project FIGARO (Integration of AZ assets with Pfizer)
•	Responsible for Anti-infectives and Biosimilars in Gulf and Levant markets.
•	Close alignment with XFT to launch Zavicefta in the UAE as the first country in AfME and number 20th worldwide.
•	Led Gulf Plan of Action event for three years.

Hospital Marketing Manager

•	Handling a full range of Hospital AI and Rare diseases
•	Tripled the revenues for Hospital AI in 5 years.
•	Improved P&L for hospital AI by 37%.
•	Led the XFTs in launching Ecalta and revitalization of Zyvox.
•	Shaping the Antifungal markets in Egypt and led the market by 65% MS.
•	Conduct several new employees (PSRs, Sales managers, marketers) orientation to foster a positive attitude toward organizational objectives.
•	Coordinate work activities of Plan of action yearly meetings.
•	Building multiple marketing campaigns across AfME.
•	Led the planning and implementation of numerous marketing events across Egypt with extended responsibilities to AfME.

Country brand lead-Hospital AI

Manage a business of 20MEG and 15 Reps driving business from 6M in 2007, 
•	Achieve company objectives across five years.
•	Maintain continuous business growth every year and capture all the market opportunities.
•	Development of successors.
•	Discover and enhance employees' capabilities
•	Work closely with marketing, finance, supply, and BUM to achieve the required Growth and objectives.
•	Best Achiever for five successive years.

Sales Manager

•	A solid performer for different TA (hospital, Oncology, Cardiovascular) across major accounts and districts in Egypt.
•	Successful track of performance and promotion and several rewards as best Achiever across years.

Medical Sales Representative

Rameda Pharmaceuticals

•	Medical representative in a local Egyptian company (Rameda).
•	Responsible for different TA (Cardiovascular, Gynaecology and AI).

Medical Representative

NCAR - The National Center Egypt

•	Researcher in Immunology unit.
•	Training course in Chromatography and PCR.
•	Master of Infectious disease, 19999 "Immunological studies on Rift Valley Fever."
.

Researcher

An experienced global pharmaceutical business strategist with 24 years+ of experience specializing in market insights & commercial strategy. A proven track record in cross-functional leadership, spanning commercial operations, sales, marketing & launching new brands, managing brands with different product life cycles across local markets, regional & global roles. Skilled in strategic planning, financial management & successful product launches within hospital, oncology & cardiovascular therapeutic areas. Adept at leading teams through change, navigating complex stakeholder dynamics and adapting to diverse cultural contexts

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