Helping brands and founders with content, visual comms, branding, and social media marketing and strategy. Working with B2B and B2C industry-centric SaaS businesses. 

Clients: FlowEdge, MASH Project, Learnivio, Urban Bloom Interiors, Three S Constructions, Value 1, Suitable AI, HaiSkn, Enactus, Adani Media Initiatives, Dailyhunt, Black Pepper Digital, Metropolis Logistics, and more!

Marketing Communications Consultant

MASH Project Foundation

- Worked closely with high-end clients like Dailyhunt and Adani Media Initiatives
- Helped with  their project Story For Glory - India's Biggest Talent Hunt Programme and Fellowship
- Managed communications collaterals, and content marketing tasks

Social Media Strategist

WISE App

- Campaign planning for Social Media to introduce the brand
- Spent time talking to the end users, and understanding their pain points
- Content & Communication: Blogs & PR
- Advancing the company's existing products and introducing additional features to the target audience
- Maintaining relationships with key consumers
- Used Social Listening to extract feedback from customers or prospects and share with internal teams to build a better product

Social Media Marketing Manager

The Ocd

- Managed key accounts of the clients and the company 
- Handled the marketing campaigns, ads, and proposals 
- Covered events like - Grub Fest, Art Events at Aparna Caur's Gallery
- Created, Scheduled, and Posted Memes, Social Media Posts

Social Media Marketing Intern

Socialache

- Scheduled content for social media posts, blogs
- Written content for the website for the organization and its clients 
- Closed deals with potential clients and drove sales

Wedding Affair

- Managed and Strategized for their social media accounts
- Wrote for social media: captions, copy
- Created blog pieces

Modish Fashion Magazine

- Conducted interview with Keshav Suri - The Lalit 
- Drafted, and Published articles related to beauty, fashion and weddings 
- Managed Social Media: Planned and executed campaigns 
- Covered events and managed live events as well

🙋‍♀️ Hi, there! I'm Wajiha, a Genuine Generalist and Creative Builder! Currently, I'm building an important project: myself, having an appetite for taking on challenges head-on has led me to dive deep into the world of products, businesses and startups, particularly in ed-tech, interior design, SaaS, and mental health projects. This journey involves weaving adaptable strategies with impactful internal and external communication (yes, you also know they're equally important!)

When not handling Everything All at Once, I channel my creativity into writing—exploring societal narratives, dissecting gender dynamics, and sparking meaningful conversations.

My skill set spans product sales, community building, strategy, GTMs, brand development, and online presence creation. I'm confident in my capacity to guide individuals in pursuing professional goals while nurturing their Brand.

I'm a firm believer that Creative solutions are the driving force of Marketing! Let's connect to collaborate on content strategy, brand enhancement, and transformative projects. Whether it's brainstorming over chai or innovating virtually, let's co-create!

mail: wajiha@skiff.com

People often mix up content writing and copywriting, but they're different.

Content educates, attracts, ranks; copy persuades, converts.

In B2B SaaS, copy drives sales; content boosts visibility.

Emails blend storytelling, persuasion for relationships, and action.

Understanding both crafts yields compelling, result-driven content.

Content and copy each play vital roles in communication.

Knowing nuances aids writers in crafting effective content.

____
#copywriting #contentwriting #linkedinforcreators 

Wajiha Haider

It feels super when your work is applauded. 

#gratefuleveryday 

My cousin told me "I don't know what to post about"

I understood what she meant because I know the struggles of putting yourself out there. 

But, yes, you do know what to post about.


It's already in your head:

- Pick a question 
- Write the answer 
- Give examples
- Divide it into segments like:
    → Personal story content
    → Experiences/skills content
    → Case study / promotional content
- End with a CTA [Follow if you want followers, DM if you want business]

There, you have it. 

Go get started today!

#linkedin #linkedincreator #linkedinbranding 

Someone asked me yesterday, "What would you do if you had to start freelancing from scratch?" An interesting question, which led me to think seriously.

Here is my answer: 

1. Identify your skillset: Look at what you're genuinely good at and harness those skills.
2. Market research: Understand the need for your skills in the job market.
3. Plan: Logistics, financial stability, and time management are key aspects to consider before freelancing.
4. Build your online presence: Creating an attractive portfolio and being active on freelancing platforms will increase your visibility.
5. Network: Connect with people in similar fields. Their experiences will teach you a lot.

Now, what are the potential impacts of starting this journey?

↳ Gain financial autonomy 
↳ Enhance self-discipline 
↳ Expand professional network 
↳ Augment skills proficiency 
↳ Enjoy work-life balance 

Embarking on a freelance career isn't easy, but being efficient and focused can make it a rewarding experience.

What was your first step for all who have tread the path of freelancing? What advice do you have for someone contemplating this journey?

Cheers.

#freelancing #freelancers #socialmediamarketing #freelancingtips 

Sometimes, all you see is a roadblock. 
As Instagram reel suggests, it's my cortisol imbalance but I call it 'stress hogaya' 

But, I often remind myself:
- I am in my mid-20s
- I'm doing work that sets my soul on fire. 
I chose to pay rent with my mental health, but I get to see my parents growing old and spend time with them 
- Have fewer friends around, but in long-distance friendships with a lot of them. 

And the best part? I'm making a living as a Creative Person! 
Slowly but surely, I'm expanding my circle, and making some new friends along the way. 

So, I stopped the whole negative self-talk, and I am here, 
to share! 

Just an acknowledgement that I made it, 
I made it after almost flunking in Social Sciences in 9th grade
I made it after I lost my best friend to growing out of friendship 
I made it after losing trust in folks I started business with 

This is a reminder to my future self - don't forget to be grateful for the life you're living. 
The life your childhood self could only dream about. 

Remember this moment. 
Remember this feeling. 

Because this is it. 
This is living.

____
#life #lessons #reflections #lifeadvice #gratitude 


Consistency pays off: 

- 15K views
- 500+ engagements
- 6 leads
- 50 connections

Intangible gains: 

✅ Genuine and bold content feedback
✅ Improved writing skills
✅ Insights into brand messaging 
✅ 10 newsletter subscribers. 
✅ Engaging in conversations with experienced professionals

Lessons learned:

👉 Consistent posting is key. 
👉 Keep a consistent posting time: 9 AM works best for me
👉 Only text-type content performs best for me
👉 Repost from your community
👉 Comment on fellow creators posts/thoughts

Immediate engagement matters: 

👉 Early likes/comments signal post value. 
👉 Content inspiration from others' posts. 

Start today if you haven't. 

___
#linkedingrowth #monthlyrecap #recap #reflections #learningandgrowth 

Isn't it true?

#agencylife #digitalmarketing #socialmedia #marketing #internships

I like when brands send you a report, love this Grammarly


#productreview

Write in Bulk

Tired of endless content struggles? 

Bulk writing saves time, and boosts quality. 

Streamlined workflow, consistent quality. Yes, you can!

Say goodbye to writer's block. Try, uninterrupted sessions.

Plan strategically, and save time. Explore new themes and ideas.

Here's how to start:

1. Schedule bulk writing time in your calendar.
2. Outline topics and key points.
3. Use templates and writing tools.
4. Batch similar tasks together.
5. Stay organised, and meet deadlines.

TL;DR: bulk writing is key. Boost productivity, and stay ahead.

____
#writingcommunity #bulkwriting #writingtips #tips 

9 Game-Changing Habits I learnt over the last 2 years:

Minimalism: Simplify spaces, focus on essentials, reclaim freedom. 

- Eliminate one item daily. Cultivate calm, and boost clarity.

- Curate capsule wardrobe. Save time, and ease decisions.

- Invest in quality. Endure, excel, exceed expectations.

- Unsubscribe strategically. Clear inbox, and enhance focus.

- Automate finances. Reduce stress, increase control, and streamline processes.

- Tame tech distractions. Set boundaries, reclaim time, and enhance productivity.

- Prioritize tasks wisely. Stay focused, accomplish goals, and avoid feeling overwhelmed.

- Embrace 2-Minute Rule. Conquer small tasks, and prevent procrastination.

- Capture ideas effectively. Organize thoughts, ignite creativity, and unleash potential.

TL;DR:
Master minimalism, maximise impact. Simplify, streamline, succeed.

_____
#minimalist #minimalism #lifehacks #lifelesson 

Good news on a Thursday, seems good LinkedIn!


#collaborativearticles #community #articlecontributions #linkedingrowth

5 lessons for everyone starting out with Social Media Management and Marketing:

1. Consistency is key to posting content regularly.

2. Engage with followers by responding to comments.

3. Utilize analytics to track performance and make improvements.

4. Collaborate with influencers to reach a larger audience.

5. Stay updated on trends to remain relevant in the industry.

P.S. Am I missing anything else? Do add it in the comments

#socialmediamarketing #socialmediamanagement #socialmedia

When it comes to Brand Strategy

1 big mistake to avoid: Ignoring your target audience.

While what you need to do is:
- Focus on authenticity.
- Stay consistent.
- Engage with customers.
- Adapt to trends.

#brandstrategy #brandmarketing #branding 

Unpopular opinion: 

Companies like Dell Technologies are not so right to prioritize in-person connections for career advancement. Hybrid work offers flexibility, but it does give you opportunities for growth and collaboration alongside taking care of your other human responsibilities. Don't forget, your mental health stays in good shape as well. 

Understanding the balance needs to be the priority of employers. 

What do you think?

#dell #hybridwork

GROWTH is not just revenue, but little steps towards something better!

S1: I write, and I am writing on my Notion Dumpboard, everything - whatever is in my head and then I segreggate it into LinkedIn, Instagram and so on. 

S2: One of my mentees really liked a pro bono session that we did, and I am glad he chose me as his mentor 

S3: LinkedIn casually reminding me of my analytics. 

#updates #weeklyupdates #growth #linkedincreators

When the client dismisses the 4th idea of a campaign over a call. 

#agencylife 

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