Rolled Up 

Rolled Up is a production and distribution company.

From ideation to the 100th episode, my team can help you get success out of podcasting.

Shows include: Fraudology with Karisse Hendrick, Lucas Walker's Pitstop, Lucas Walker's Rolled Up, and Bricks and Clicks, Adspend, You're Not You're ROAS, Ecommerce Marketing School, Ecommerce Evolution and more.

Subscribe on Apple, Spotify, and wherever you get your podcasts

Founder and CEO

Triple Whale 🐳

After acquiring Rolled Up Podcast Network, I built out and lead the Triple Whale Network, before moving to Director of Content Marketing.

Sadly, I was laid off as part of a reorginazation in September 2023.

Director of Content Marketing

Gorgias

Returned to my friends at Gorgias to build out multiple content programs for DTCX including three podcasts, and a content repurposing program from live and virtual events.

In this contract role, I supported the media arm, hosting, launching, and producing several series under the DTCX Umbrella.

Technically Speaking
My Biggest Lessons 
Agency X

Managed top ecommerce talent, and drove tens of thousands of downloads, views, and impressions.

Launched and optimized YouTube channel, and created a playbook for the team to optimize for SEO, growth, and measurability.

I also supported the team, making introductions to speakers and sponsors incluing at Liquid Death and the founder of Hint Water.

Content Director - DTCX 

Moved from Partner Manager to Content Marketing Manager building out the blog, sales material, website etc, as we shifted to a fully remote and online marketing strategy.

The creative that I produced was the most efficient ad set in company history. 

Continued to build out the content program started, and affiliate program before working on Rolled Up full time.

Marketing Manager

First partner manager, owning relationships with partners across the East Coast USA, Canada, and Europe.

Brought in the largest client, and held the record for over a year, before moving to the marketing team.

Held several more records including largest town hall, webinar, and blog post by page views. During pandemic, my role shifted to creating digital content to connect customers, partners, and prospects around the world.

Partnerships Manager

Treats Happen

Sold DTC, Amazon, Retail including Ren's Pets Depot and TJX Canada.

Started a consumer packaged good company focused on delivering tasty, healthy and safe dog treats to customers through several channels including ecommerce, retail, and Fulfilment by Amazon.

I was in charge of everything from producing the treats and sourcing products, running marketing campaigns, calling upon retail locations, and shipping across the border.

Sadly, not all stories have a happy ending.

Entrepreneur

JBarrows Sales Training

Head up all marketing for JBarrows from the production of our weekly podcast which hit half a million downloads during my time to other progressive projects like launching of the first B2B sales group on Facebook and a branded ecom store along with and traditional marketing like social channels, email, and updating the blog for SEO.

We believe that Sales is the best job in the world when done right, so let's help as many people as possible get it right.

Marketing Director

Influitive

Enabling the world's best B2B brands to mobilize their advocates through Influtive's flagship product AdvocateHub.

Influitive’s AdvocateHub is advocate marketing software that helps B2B companies capture customer enthusiasm, and use it to turbocharge marketing and sales efforts.

AdvocateHub allows marketers to build advocate communities by inviting customers, partners and employees into an environment where it is easy to do tasks like referrals, reference calls, product reviews, social sharing and more. As your advocates do more for you they earn points, badges and levels that can be used for a variety of perks and privileges.

Advocate Marketing Consultant

TeraGo Networks

Cut my teeth in Telco sales. Smashed quota and went back to software.

At TeraGo I helped mid-sized Canadian business move their data and stay connected through our range of Internet Access, Co-location, and VLAN suite of products.

Account Executive

Venngage

Began as an advisor to Vizualize.me before co-founding Venngage. As non-technical co-founder I headed the marketing and sales strategy, as well as strong involvement with product development.

Accomplishments I'm most proud of
•Successful outbound sales strategy with 22% response rate
•Co-Marketing initiative with Hubspot.
•Press coverage in Mashable, Tech Crunch, National Post, Tech Vibes, Beta Kit, Pando Daily
•Partnerships with two data providers
•Closed $600,000 in funding
•Many more that cannot be publicly shared

Co-Founder and Chief Marketing Officer

Humber College

Prepared and taught PRDS 129: Introduction to Social Media for Public Relations.

Completely revamped and updated the course syllabus for the continuing education program PRDS 129: Introduction to Social Media for Public Relations. Course topics included starting and best practices for running Twitter, Facebook, and other social media channels, and industry practices such as monitoring and analytics.

Instructor

As the founder and CEO of Rolled Up, I have been creating and distributing podcasts for over three years, helping clients and partners achieve success in the audio space. I have launched and produced shows such as Fraudology, Pitstop, Bricks and Clicks, and more, reaching millions of listeners and generating revenue through sponsorships and subscriptions.

Before founding Rolled Up, I worked as a content marketing director for Triple Whale and Gorgias, where I built and led multiple content programs for the ecommerce industry, including three podcasts, a YouTube channel, and a content repurposing strategy. I managed top ecommerce talent, drove tens of thousands of downloads, views, and impressions, and optimized the content for SEO, growth, and measurability. I also leveraged my network and expertise to introduce speakers and sponsors for live and virtual events.

Taplio

Lucas Walker's Linkedin Analytics

Lucas Walker

What is Lucas talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lucas Walker's Linkedin Analytics

Lucas Walker

What is Lucas talking about?

Want to drive more opportunities from LinkedIn?

Lucas Walker's Linkedin Analytics