Walter Sandfeld's Linkedin Analytics

In early 2025, I changed direction. I had just spent nearly 2 years running my own marketing agency: leading clients, building campaigns, and doing the work. All of it. We helped brands grow, and on paper, it looked like a win. But behind the scenes, I was doing what many founders end up doing: → Writing newsletters at night. → Putting out fires during the day. → And slowly losing the spark that made me start in the first place. So I stepped back. Not from the work itself, but from the model. And I asked myself a simple question: What kind of work do I actually want to do? The answer? Writing. Storytelling. Helping people say what they really mean—clearly, strategically, and in a way that makes others listen. Today, I help B2B brands and founders grow through strategic content and personal branding. That might look like: → Weekly LinkedIn posts that actually sound like you. → A content engine that runs without you hiring a full-time team. → Positioning that makes people say: “That’s exactly what I needed to hear.” I combine what I learned in performance marketing with what I know about brand building and narrative. Because content shouldn’t just fill a feed—it should move something. If that resonates, I’d love to hear what you’re working on. Book a free strategy session with me here: https://calendly.com/hello-waltersandfeld/discovery