Walter Pollard's Linkedin Analytics

I have a passion for helping companies modernize and evolve their marketing and sales practices in the digital age. As an experienced executive in marketing and sales enablement, I develop and implement marketing and sales enablement strategies and tactics, with a core focus on digital to accelerate growth. I work with B2B clients to bridge the gap that often exists between marketing and sales, focusing on this alignment in order to boost targeted sales results. For my clients, I create customized marketing and sales enablement strategies, processes, and programs that enhance lead generation and sales effectiveness and productivity in the digital age. As B2B buyers continue to evolve, companies must adapt to the way buyers are making purchasing decisions today, and if your sales team is not provided with effective systems, training, tools, content, and relevant messaging to connect with those consumers, your sales—and profits—will fall behind. I provide organized, engaging, and hands-on sales enablement solutions to ensure sales teams are knowledgeable and better equipped to educate and help prospective clients with buying decisions. I achieve this by helping clients in these core areas: Educating and creating awareness of sales enablement and digital selling. Establishing a culture for sales enablement and digital selling. Developing digital sales enablement solutions to enhance the effectiveness and productivity of the sales team. My specialities include: Sales Enablement | Sales Effectiveness | Sales Performance | Digital Selling | Sales Process Development | Sales Training | Demand Generation | Marketing Strategy | Business Advising | Video Strategy for Marketing and Sales | Strategic Planning | Leadership