Eclipse AI 🚀

Growth Marketing Manager

TEXAS SIGNS INC

- Responsible to execute campaigns on Google Adwords & Linkedin to increase brand awareness and generate leads.
- Manage and monitor spending to ensure it is in line with the assigned budget.
- Provide regular reports on performance metrics and market-related insights.
- Analyze and optimize websites to identify on-page, off-page issues and perform content maintenance and updates.

Digital Marketing Consultant

Learning Pitch

LP is an EdTech company that is building MOOC (online learning) platform using open edX technology.

- Developed Paid Search strategy & executed PPC campaigns that resulted in a 109% improvement in paid search traffic.
- Managed digital budgets and improved the performance of paid search advertising and organic search traffic.
- Utilized A/B testing & Optimized landing pages to improve CVR of website visitors to increase the overall enrollments rate.
- Develop, track and optimize key Marketing KPIs, ensuring that we focus on moving the metrics that matter.
- Built lifetime value (LTV) based customer strategy & managed affiliates partners for growth campaigns.

Digital Media Specialist

iTecknologi Group

- Google Display, LinkedIn, Facebook, and YouTube Advertising.
- Created and managed Remarketing Campaigns for deep funnel targeting.
- Management of Social Media Channels for the purpose of generating conversions and improving Brand Awareness and recall.
- Ensured the Lowest Levels of CPC, CPL, and CPA to achieve the highest possible ROI.
- Landing Page development for achieving high CTR and Conversion.
- Collaborated with the Design Team for creating attractive Images, and Videos.
- Conducted Competitor analysis and provided strategic recommendations to maximize productivity.
- Incorporated web analytics data into Marketing Strategy Planning using platforms such as Google Analytics, Google Tag Manager and Mixpanel.

Digital Marketing Specialist

Smartchoice

Smartchoice is the first insurance marketplace in Pakistan.

- Increased ROI from 200% to 500% by restructuring FB campaigns based on researching core audiences and product categories.
- Generated more than 50,000 traffic and 2,500 Leads per week by setting up Facebook ads.
- Optimized current keywords and developed new keywords based on bid optimization, ad copy, and landing page experience.

Paid Media Expert

Kiddyco.pk

- Responsible for email and SMS marketing from initial planning, designing to actual execution.
- Planning and allocating budgets to various digital channels and achieving KPI's within a specific time period.
- Identifying trends and insights, and optimizing spend and performance based on the insights.
- SEM through Google AdWords (Managing keyword research, keyword expansion & optimization while closely monitoring conversion-based performance to maximize yield and surface new learnings).
- Finding new user acquisition strategies.

Digital Marketing Manager

Standard Chartered Bank

Client Due Diligence Analyst

Ufone

Customer Experience Executive

Digital Marketer | Paid Media Expert | Performance Marketing |

A self driven Marketing professional with an enthusiasm to create, promote and execute ideas into reality, With experience of generating and building relationships and managing projects from concept to completion.

A social strategist that focus on increasing brand awareness ,customer engagement and develop opportunities that further establish organizational goals.

Area of Expertise:

- Customer Engagement
- Digital Marketing
- Online Sales
- Social Media/Website Management
- Brand Management
- Customer Relationship Management
- SEO/SEM/SMM/PPC/CTR/CPC


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Waqas Ul Hassan's Linkedin Analytics

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Want to drive more opportunities from LinkedIn?

Waqas Ul Hassan's Linkedin Analytics