Not Leadership

Writer

Ware

Managing Director

REID Lifting

Global Marketing Manager

AluK (GB) Ltd

- Developing and implementing strategic marketing plans and campaigns for the UK market for Trade/Residential, End-User and Architectural Specification audiences
- Marketing Campaign of The Year Winner | 2019 | FIT Show

Marketing Communications Manager

- Excellence in Marketing Winner | 2017 | Monmouthshire Business Awards
- Social Networker of The Year Winner | 2016 | The Fenestration Awards

Marketing Communications Executive

Marketing Assistant

Euro Commercials, Mercedes-Benz

Marketing & Design Assistant

Timto Ltd

- Developing the company Brand Guidelines, Tone of Voice and Social Strategy
- Collaborating with associated charity partners such as MacMillan Cancer to deliver white labelled marcomms deliverables

Graphic Designer

Managing Director at Ware 💙 Leadership without the corporate BS | Real talk. Practical tools. Better teams.

Hey, I'm Laura 👋

I’m here for the leaders, managers and people-people who know the old ways aren’t working.

The ones trying to lead with empathy and impact. Who care about culture, but hate the corporate BS. Who want honest conversations about what it really takes to build healthy, high-performing teams and workplaces.

I share what works (and what doesn’t) so you don’t have to figure it all out alone.

Think of this space as a mix of practical advice, hard-won lessons and the occasional nudge to do better for your people and for yourself.

Drop me a DM if you want to chat, collaborate or just need a sounding board for the messy, human side of leadership.

Good morning, everyone!

EXCEPT…..

The CEOs who brag about culture 
(that they have never earned)

The leaders who talk transparency 
(yet hide the truth when it matters)

The managers who protect their titles 
(instead of their people) 

The employees who always complain
(but choose to change nothing)

If any of this stings, good.

Self-awareness is the starting point.

Own the gaps.
Do the work.

Culture is not a slogan. It is behaviour, hour by hour.

♻️ If this hits, share to your network.

Laura Morgan

Group Director 💙 Leadership without the corporate BS | Real talk. Practical tools. Better teams.

No one gives you a rulebook for this:

Maybe they should?

How to deal with "that" person at work.
Yes, I know you know exactly who I’m talking about.

Always difficult.
Talks down to everyone.
Challenges for no reason.
Does the least, but somehow stays untouched?!

And then there’s you.

The one keeping it together.
Working harder.
Staying polite.
Holding it down whilst they create chaos.

So if this resonates, keep this front-of-mind:

→ You’re not weak for staying calm.
→ You’re not soft for taking the high road.
→ You’re just focused on the long game.

So keep doing the right thing.
Stay loud through your results.

The noise will fade.
After all, real players rise.

♻️ Repost this to help others in your network.

👋 I’m Laura I write Not Leadership, a weekly newsletter on unlearning bad leadership and building what actually works.

Join 38K+ readers here: https://lnkd.in/eZYGtt9n

I spent years doing this.

(without seeing the damage it caused).

When I was a junior, I used to prepare my line manager’s board report.

I would research, write and build the deck.

Add post-it notes on every page
with likely questions crossed off.

Keep my phone ready 
(for the inevitable text during the meeting).

Everyone thought my boss was brilliant.

For a while, I felt proud.

My work landed well.
The praise (even if indirect) felt good.

But here is the hard truth it took me years to see:

Covering for people allows bad managers to stay in place.

My manager was happy to let me do the work,
take the credit and carry the pressure.

There was no intention to develop me or step up themselves.

I thought I was helping.
Instead, I was enabling.

So here is my advice:

Support your leader, but do not become their shield.

Do not hide incompetence.
Do not carry their responsibilities without recognition, progression or boundaries.

Doing the work is valuable.
But letting someone exploit your effort is not.

♻️ Repost this to help others in your network.

👋 I’m Laura - I write Not Leadership, a weekly newsletter on unlearning bad leadership and building what actually works.

Join 38K+ readers here: **https://lnkd.in/eZYGtt9n**

Most organisations kill strategic thinking before it starts.

- Direction swings.
- Ideas outrun execution.
- Focus disappears.

That is NOT strategy. It is reaction.

Real strategy is calm, clear and consistent.

- A few priorities.
- A defined purpose.
- Relentless follow-through.

Hold a steady line and people stop guessing. 
They make better choices. 
They deliver with intent.

This week’s notes drop👇🏼

Why clarity outperforms constant change,
and how to create the conditions for real strategic thinking.

♻️If this hit, repost and subscribe. More leaders need it.

Hey Team 👋🏼 I’ve noticed something consistent across many organisations. The call for “more strategic thinking” often comes from leaders who make st

Open article: Stop blaming teams for “Not being strategic” and fix the conditions holding them back by Laura Morgan • 3 min read

Stop blaming teams for “Not being strategic” and fix the conditions holding them back

Starting a new role?

Then take a read of this.

We’ve all been there.
Just landed a new job. 
Keen to prove ourselves. 
And attenpting to fix everything at once.

Spoiler: it rarely works.

So instead focus on this….

This is what I would prioritise in the first 30 days.

1. Listen first
Most people rush to prove themselves. 
The quickest way to build trust is to understand the people and the work before jumping in.

2. Learn how decisions really happen
Forget the org chart. 
The real influence lines decide what moves and what does not. Find them early.

3. Get clear on success
Do not guess what good looks like. 
Ask direct questions about priorities, measures and timelines.

4. Build relationships on purpose
Work gets done through people. 
Invest time in meeting colleagues and understanding what they need.

5. Pick one meaningful win
Not a list. One problem that matters. 
Solve it well and set the tone.

The first month is about foundation, not noise. 

Slow down.
Learn.
Connect.
Then execute. 

That is how you build long-term impact.

What would you add?

♻️ Repost this to help others in your network.

👋 I’m Laura - I write Not Leadership, a weekly newsletter on unlearning bad leadership and building what actually works.

Join 38K+ readers here: https://lnkd.in/eZYGtt9n

6 things to focus on in your first 30-days of a new role!

Most people do B2B marketing wrong.

Here’s a better way.

After 15 years in strategic growth and product-led marketing roles,
I have seen the same mistakes appear again and again.

Not because B2B is complex,
but because teams rely on shortcuts (and trends) instead of strategy.

Here are the top ten issues holding B2B back and what to do instead:

1. Chasing trends instead of building strategy.
Create a plan that lasts longer than a week.

2. Treating virality as a growth model.
Aim for relevance, not randomness.

3. Leading with features, not problems.
Show the value, not the specs.

4. Posting for volume, not impact.
Be useful, not noisy.

5. Mistaking activity for results.
Measure what drives pipeline and retention.

6. Launching campaigns with no alignment.
Get sales, product, and leadership behind one direction.

7. Ignoring the customer until renewal.
Stay close, listen often, feed insight into your messaging.

8. Copying competitors.
Understand the market, then stand apart.

9. Using jargon to sound credible.
Speak plainly. Clarity converts.

10. Treating marketing as execution.
Bring marketers into strategic decisions early.

B2B marketing works when you stop guessing and start leading with intent.

Do that, and growth becomes predictable, NOT accidental.

♻️ Repost this to help others in your network.

👋 I’m Laura - I write Not Leadership, a weekly newsletter on unlearning bad leadership and building what actually works. Join 38K+ readers here: https://lnkd.in/eZYGtt9n

A handwritten sign is taped to a glass window in an office. The sign reads: “marketing. the only department in the business everyones an expert.” The city skyline is visible through the window in the background. Posted by @wareslaura, Laura Morgan.

Most careers do not stall because of this:

A lack of talent.

They stall because,
people wait for permission that never comes.

I see it often. 
Smart people. 
Capable people. 

Slow to act because they expect a manager, 
a mentor or a system to open the door for them.

The truth is simple.

Progress moves towards those who create momentum, 

not those who wait for approval.

A few shifts change everything:
 
– Start projects before you feel ready.
– Share your ideas even when they are not perfect.
– Treat visibility as part of the work, not an optional extra.
– Build relationships before you need them.

Your career is not a queue.

There is no orderly line that guarantees your turn.

There is only the work you take ownership of 
and the value you choose to make visible.

If you want your next step to come faster, stop waiting for the nod.

Start acting as if the door is already open.

♻️ Repost this to help others in your network.

👋 I’m Laura - I write Not Leadership, a weekly newsletter on unlearning bad leadership and building what actually works. Join 38K+ readers here: https://lnkd.in/eZYGtt9n

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