Warren Zenna's Linkedin Analytics

I’m the founder of The CRO Collective—the first company built exclusively around the Chief Revenue Officer role. As a former CRO myself, I bring real-world experience to the work I do with revenue leaders and growth-stage companies. I created the concept of CRO Readiness—a framework that separates individual CRO competency from an organization’s ability to support and enable the role effectively. I also built the first executive development program designed to create successful CROs from the ground up. I’m known for a no-BS approach to revenue strategy. I challenge outdated thinking, ask hard questions, and help companies stop guessing and start aligning—across people, process, and go-to-market execution. If you’re building a revenue organization and thinking about hiring a CRO or wondering why yours isn’t working - or if you aspire to be a CRO or an even better CRO — DM me "CRO Ready" or email me at [email protected].