Warren Zenna's Linkedin Analytics

Bringing on a CRO is the most critical appointment that you will make as a CEO. Do you know how? If your CRO succeeds, your company succeeds. If your CRO fails, your company fails. This is the one position that CEOs cannot afford to select lightly. CROs can’t afford to fail either. Too much is on the line not only for their current appointment but their reputation and future opportunities are at stake. As a CRO, the expectations are enormous. The CEO expects you to bring down the rain but does not know how to best support you. The role of CRO is still relatively new, having been around for less than 8 years. Hence, there is no roadmap for appointing one. CEOs need to better understand what CROs really do and what organizational structure needs to be in place for them to succeed. Without this critical knowledge, CEOs risk potential failure –wondering what they could have done differently before appointing one. As a result, CROs frequently find themselves in a tough spot; feeling they have taken on a role much more complex than they had anticipated. The CRO Collective helps ensure that CROs succeed - and helps CEOs who appoint them do so in a way that maximizes success and mitigates the enormous risks. I’ve been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, I practice as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. I’ve leveraged this knowledge and experience to create The CRO Collective. If you are: a CEO, a CRO or an aspiring CRO, fill out the appropriate questionnaire (link below) to see if our program suits you. https://thecrocollective.com