ArtiKeys

▪︎ Craft and design the company's investment sales pitch to attract potential investors.
▪︎ Create the company profile, mission, vision, brand strategy, and company values to establish a strong brand identity.
▪︎ Develop the organizational structure, including job descriptions, job objectives, and KPIs, to ensure operational efficiency and productivity.
▪︎ Led the organization’s vision and strategy, ensuring alignment of business operations with long-term goals to drive sustainable growth.
▪︎ Capitalized on growth opportunities across the Jordan, KSA and international markets, expanding the company’s portfolio and services.
▪︎ Delivered top-tier corporate services, including company formation, advisory, and regulatory compliance, while optimizing operational efficiency.
▪︎ Cultivated strong relationships with key stakeholders such as clients, government authorities, and board members to advance business interests.
▪︎ Directed P&L management, ensuring financial stability, profitability, and adherence to performance targets.
▪︎ Maintained robust governance practices and regulatory compliance, fostering a culture of accountability and transparency.
▪︎ Inspired and developed a high-performing leadership team, driving business objectives and organizational excellence.

Chief Executive Officer

Hashtagarabi

▪︎ Authored over 50 insightful articles on critical technology trends for HashtagArabi, engaging thousands of readers monthly with impactful content.
▪︎ Provided expert insights on Telecom, ICT, digital transformation, Mobile Money, e-commerce, customer experience, digital identity, and Cybersecurity for reputable local and international media outlets.
▪︎ Featured as a thought leader in renowned local and international media channels including AlGhad Newspaper, Annahar, Erm, and Alhurra news, contributing valuable perspectives on key industry topics

Telecommunications & Technology Author

Execute strategies to revitalize brand, market share, and strengthen operational effectiveness of a privately held business with $150M revenue. Managed 15 branches & Service Centers, a 1.4K+ retail chain, and 260 staff members. 
▪︎Delivered an additional $3M net revenue and consistently achieved margin targets to maintain the growth plans.
▪︎Reduced corporate risk by managing and controlling inventory levels.
▪︎Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
▪︎Build customer-focused organizations that utterly understand the customer and exceed their needs.

General Manager - Mobile Handsets Division

Tishknet internet services

Headed the implementation of an over $100M LTEAdvanced (4.5G), a high-speed wireless network in the Kurdistan region, providing customers with a diversified and exceptional experience. Strategized and executed new promotional approaches that increased customer numbers and market penetration, resulting in Tishknet's position as the market leader among internet service providers. Achieved 60K-subscriptions and $1M monthly revenue in three months.
▪︎Formulated and executed comprehensive business strategies to achieve the objectives of the board and shareholders. 
▪︎Pioneered new market expansion initiatives to drive business growth and adapt to market dynamics.
▪︎Conducted effective operational planning to ensure the organization was prepared to meet forecasted demand levels.
▪︎Championed the customer's voice, strategically incorporating their feedback to enhance products and services.
▪︎Fostered an organizational culture that embraced and exemplified the core values of Passion, Accountability, Integrity, and Respect.
▪︎Ensured optimal utilization of above-the-line and below-the-line materials and message delivery to audience by collaborating with Samsung head office on marketing campaigns.

i2 Jordan

Optimize Shareholder value for a privately family-held business with $70M revenue. Head up 9 branches & Service Centers, a 1.4K+ retail chain, and 145 employees. Execute strategies to revitalize brand and market share, and strengthen operational effectiveness.
▪︎Outperform company objectives for three consecutive quarters delivering $45M of mobile devices sales.
▪︎Build customer-focused organizations that truly understand the customer and exceed their needs
▪︎Directed day–to–day operations with an intense focus on improving business performance, including initiatives involving marketing roadmaps, robust operational plans, third partnerships, and product development lifecycle.
▪︎Regained market leadership position with significant improvements to marketing, sales, supply chain, HR, finance, IT, and customer care areas by driving the revitalization of organizational structure.
▪︎Ensured optimal utilization of above-the-line and below-the-line materials and message delivery to audience by collaborating with Nokia head office on marketing campaigns.

Deputy CEO

Orange Jordan

An influential leader in rebuilding marketing organization and rebranding Jordan Telecom Group companies to Orange Jordan, including integration of mass marketing/communications into a single centralized function. Accountable for 3M+ subscription base with $270M annual revenues. Handled $30M OPEX budget, 5 direct reports, and 20 employees.
▪︎Generated a total of $27M in annual sales through launching mobile devices and value-added services.
▪︎Grew 800K+ subscription base with $10 ARPU and 10% base increase with the launch of youth offerings. 
▪︎Achieved 300K+ subscriptions with $15 ARPU with the successful launch of segmented ethnic offering.
▪︎Drove $14M revenues through postpaid high-value customers with $50 ARPU & base growth of 8% YOY.
▪︎Led 140 multidisciplinary professionals and 2 steering committees in launching Army Cell, drove 500K+ subscriptions and ARPU of $8.
▪︎Achieved 10% ARPU increase and 6% churn reduction by introducing Youth Club to enhance loyalty.
▪︎Produced $3M additional revenues in three months by implementing a Marketing Campaign tool.
▪︎Partnered with Booz & Co. to develop group distribution strategy and growth 2012 strategy, and with Ystrat to formulate roaming and international strategy and SOHO and SME strategy. 
▪︎Effective at managing product development lifecycle, creating high-impact marketing communications, and teaming with agencies on unique selling points, artwork, above- and below-the line marketing campaigns, and radio and TV ads.

Deputy Chief Marketing & Communication Officer

Directed activities involving group billing systems for fixed, mobile, and the Internet. Managed four direct reports, a 19–person IT team, and a $14M+ CAPEX/OPEX budget. Served as Member of France Telecom Billing Vendor Selection Committee.
▪︎Led RFP to select convergent billing system to implement one process for billing and customer management across fixed, mobile, and broadband services sectors. Evaluated and disqualified major billing vendors from the selected scope.
▪︎Worked on several cost reduction projects, including bill merging, printing, and outsourcing.
▪︎Achieved 60% reduction in third-party maintenance contracts.
▪︎Migrated broadband customers from outdated Excel process to the Billing system.

Customer Management & Billing Director

▪︎Managed mobile billing system, roaming services, interconnection, call connection, provision mediations and other activities and billing requirements.
▪︎Oversaw third-party maintenance contracts and SLAs with accountability for $20M+ CAPEX/OPEX billing budget.
▪︎Took over and stabilized billing system. 
▪︎Implemented proper discount mechanism and online interface with front liner system and adapted state-of-the-art provisioning and call collection mediation to assure real-time transaction reflection on customer accounts.
▪︎Ensured billing accuracies by implementing revenue assurance tool.
▪︎Managed and secured proper SLAs and escalation mechanism with third-party maintenance provider and billing vendor.
▪︎Optimized maintenance costs for following years through saving 20% of total contract value.
▪︎Created and led customer loyalty program that positioned business favorably in marketplace.

Billing Department Manager

Orange Egypt

▪︎Provided expertise in finance project management to ensure proper implementation.
▪︎Efficiently interfaced with all departments and enhanced functionality by improving processes, techniques, and systems.
▪︎Established all direct debit channels with banks and credit cards in Egypt. 
▪︎Implemented write-off process for company and supported IT team in implementing proper billing procedures.
▪︎Updated data of 500K customers on billing system with billing integrator and revenue team. 
▪︎Convinced billing integrator to automate payment process versus using inefficient, outdated manual method.
▪︎Revised call collection mediation data accuracy and integrity and solved major leakage issue (representing millions of dollars) for missing international call records uncaptured by billing system and not reflected in customer account.

Finance Projects Manager

Zain Jordan

▪︎Hired as Billing Analyst and subsequently advanced in positions as Billing Supervisor and Billing Manager.
▪︎Managed 20 employees and $14M budget with full accountability for billing system, interconnection, roaming agreements, and third-party contracts.
▪︎Solved tax issue that billing vendor was unable to find and solve.
▪︎Ran monthly data cleansing to assure accuracy of customer records on billing system and ran data consistency between billing system and network elements.
▪︎Implemented tariff plans and maintained updated pricing records on system.
▪︎Implemented a call records revenue assurance process to ensure that customer’s call records were accurately captured and charged, preventing any potential revenue loss.
▪︎Prepared monthly dashboard for billing system.
▪︎Ran and managed bill cycles, bill issuance, and delivery to end customers.

Billing Manager / Supervisor / Analyst

C-Suite Executive | CEO | CMO | CCO | COO | GM | Deputy CEO| Director | Mobile | Telecommunications | Marketing | IoT | Digital Transformation. I help companies thrive in a fiercely landscape.

Senior Executive with 20+ years of success leading growth and transformation across telecom, ICT, and digital sectors in the MENA region. As a CEO and strategic advisor, I specialize in scaling operations, optimizing P&L performance, and driving innovation through AI, RPA, and digital transformation.
I’ve overseen 1,400+ retail outlets, led 260-member teams, and managed portfolios exceeding $270M. My experience spans regional expansions, mobile infrastructure deployment, and customer-centric digital innovation.
In parallel, I’m a published technology author and recognized ICT commentator, featured in international media for insights on digital economy, telecom, and AI adoption across emerging markets.
Currently leading Artikeys, I advise organizations and governments on strategic modernization, operational excellence, and market entry across the Middle East.
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Key Strengths:
Executive Leadership | Digital Strategy | Telecom & ICT | AI & RPA Integration | Emerging Markets | Organizational Scale-Up | Strategic Advisory | Media Engagement


#BusinessTransformation #GrowthStrategy #Leadership #Innovation

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