Tyler Watson

Kinder's Premium Quality Seasonings & Sauces

Enterprise & Emerging Categories

Spanglish Asadero

Dan-O's Seasoning

Led the transformation of Dan-O’s from a Kentucky flea market booth into one of the most disruptive challenger brands in the category--driving growth and distribution in Grocery, Mass, Club, Hardware, Value/Dollar, and other key brick-and-mortar channels.

🌶️ Bain & Co.’s Insurgent Brands List (2024, 2025)

SVP, Head of Sales

The UPS Store

Franchise Sales & Business Development

Sales & Business Development

Relax The Back

Sales

The Medical Institute of Kentucky

Area Director

Admissions Representative

The Walking Company Holdings, INC

General Manager

Shoe Store

Slangin’ soles at Tradehome and Knotts Shoes 👟👞👡

Shoe Dog

Back of House

Dishwasher

By the time I reached 16, I was a new dad and a high school dropout.

For the next two years, I was stuck washing dishes in the back of house.

One day my shift lead—who would later become my wife—proposed a new path. She suggested I try my hand at selling shoes at a store in the mall that was hiring.

From the moment I stepped onto a sales floor, I was captivated, and I steadily ascended the ranks in retail management over the next couple of years.

However, I kept hitting a ceiling due to my lack of experience and education, which prompted me to reinvent myself repeatedly.

I continuously expanded my skillset—transitioning from managing retail stores and higher ed campuses to selling and supporting franchise businesses.

During this journey, I gained profound insights into the psychology of consumer behavior and got pretty damn good at talking to folks. 

Now I’ve found a home in the CPG space as a sales leader and pioneer with an aspiration to help build disruptive brands that redefine innovation from wall to wall.

I’d be honored if ya follow me as I continue writing an underdog story! 🌶️

Vice President of Sales

Measure twice, but season all you want… ‘cuz these big bottles are now at a Lowe’s near you! 🌶️🛠️🧰

Proud to be a small part of the literal village it took to make this one happen! 

Shout out Morgan Rich Scott Kevin Clara Roberto Dan Kevin Amoroso Alli Sean Angelica Daniel Morgan Travis John Madison Kuda Monica Nicole and a handful of others who’ve put loving hands on this launch 🫶

From dishwasher to disruptor. Follow me for the underdog story. 🌶️

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I was 28 years old, smilin’ and dialin’ butcher shops and marinas for a few cases of seasoning when I started posting on here…

I had a history of short stints in scrappy sales gigs—none of them in CPG.

1,800 LinkedIn connections. Very few—if any—were relevant to what I was doing.

No college degree. Didn’t even finish high school. 

Two young kids and a pregnant wife working her ass off in hair salons so I could prove I was “built for sales.”

I asked myself, “what’s so special about any of that?”

The answer was simple—all of it. 

So I committed to sharing the hardships publicly… the stuff most people won’t, for fear they’ll be judged or “found out.”

Being a teenage dad
Addiction (drugs and alcohol)
High school dropout
Getting fired multiple times 
Rehab, jail, probation
Anger issues I’m still working on

The list goes on and continues to grow—even today. 

But what if I told you that people who’ve never met me feel more deeply connected to me because what I’ve exposed publicly is what they’ve been battling in private?

It’s often the things we’re told we should be ashamed of that connect us with our fellow humans on a much deeper level.

Shame loses its power when you say it out loud.

We study. We fly. We land. 
We shop. We prep. We cook. 
We feed. We partner. 

All the things I love most about being in the flavor game. 

This week we met with the Grilling team at Lowe’s—and cooked the entire menu on a stovetop, crockpot, and air fryer.

Most would call it a disadvantage when you’re selling to a grilling occasion.

But what it proved is the real power of Kinder’s—utility away from the grill. 

Something you can still reach for when you’re outta pellets or propane… 

…when the weather turns…

…or when the grill at your Airbnb sh*ts the bed before your meeting 👀

Something you can count on, no matter your circumstances. 

That’s Kinder’s 🌶️

The most underrated place to sharpen your emotional intelligence (EQ)…?

Your neighborhood HOA 🏡

People don’t play about where they live—so it sharpens you for environments where the stakes are higher.

Walking the dog. Taking your kids to the playground. Sitting at the pool. You’re gonna hear opinions.

Nowhere’s safe. Keeps ya on your toes.

🏠🏠🏠

My top takeaways from nearly 4 years of public service between being a City Commissioner and an HOA President…

🧰 Open Forum has taught me to separate listening from solving. I’ve realized people move faster when they feel heard. And I like fast.

🧰 Making motions often signals the start of something new—so it’s a great moment to assign ownership and hold one another accountable to follow through. (And asking “all in favor?” never gets old.)

🧰 It requires a Change Agent’s mentality to really press in for policy change—no matter how small. If people feel 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 though, a little sense of urgency is actually exciting.

🏠🏠🏠

It’s not a job I need, but a responsibility to steward tough topics that deserve attention.

Those topics are almost always emotional because they feel personal to everyone—it’s where we live.

And when emotions are high, logic is low. 

I often walk away from our meetings feeling like I conducted myself poorly.

Not enough patience. Too harsh. Not clear enough.

And sometimes, I’m immensely proud.

But every time, we move something forward.

Progress over perfection.

#HOA #community #leadership

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