Wayne Freeman Chong, PhD (张维恩)'s Linkedin Analytics

Dementia risk and caregiving-related burnout are two hidden disruptors of workforce performance and employee retention. As the creator of the Defy Dementia™ initiative, I help employers get ahead of both. My research—cited in a Singapore Parliamentary debate—informs national ageing policies. But this work is personal too. I was plump growing up. People made fun of me. So I studied hard to prove them wrong—and I did. But I had only a few friends. That drive helped me succeed. But it came at a cost. In adulthood, I kept achieving, yet still felt unseen and disconnected. Everything shifted when I became my father’s caregiver. He was frail and cognitively declining. That experience changed me. I saw how caregiving begins long before diagnosis—and how systems overlook both caregivers. Caregivers of dementia patients have it the roughest. So I made it my mission. I completed a PhD in geropsychology. I went on to lead national research on caregiver wellbeing, supported ageing policy, taught psychology and integrated care, and advised organisations on dementia risk reduction and ageing workforce strategy. Today, I speak, train, research and write to help caregivers become caregiving advocates. Because when caregivers have a voice and platform, they change not only their lives but also the lives of their care recipients and others around them. Want to work with me? Here’s how: 🔹 Corporate leader, HR professional, or event organiser → 𝘉𝘰𝘰𝘬 𝘮𝘦 to speak on “Future-Proof Your Workforce: Stop Losing Your Best People to Caregiving”, a keynote that helps you address talent attrition, measure employee motivation, and innovate work-life integration. 🔹 Health or social care organisation leader → 𝘌𝘮𝘢𝘪𝘭 𝘮𝘦 for a free consultation on how to better cater your programmes and services to older people and their family members. 🔹 Caregiver or family member of an older person → 𝘋𝘔 𝘮𝘦 for the latest issue of Defy Dementia™, my free newsletter packed with practical insights on dementia prevention and caregiving science.