Yocum Technology Group LLC

Innovation at the Core: At YTG, we're not just about software development; we're about redefining it. Our focus is on pioneering innovative solutions and technologies that make a real difference. We believe in thinking outside the box to create software that's not only efficient but also transformative.

Vice President of Digital Marketing

WRM Design & Marketing

I am an award-winning art director/associate creative director and a resourceful jack-of-all-trades. I possess a unique mix of strategic, creative, and technical expertise and specialize in web and print design, user experience (UX), branding and identity, and front-end development. I have managed revenue-generating creative and marketing initiatives from concept to execution, ensuring projects release on time and under budget. I have worked in pharma, and B2B, for clients including AstraZeneca, BMS, Gilead, Amgen and Kowa. I have also worked for major-league non-healthcare clients including the BBC, Sony, the Discovery Channel, Travelodge, and Reebok. I have built creative teams, handled vendor and freelancer relationships, and established technology partnerships with companies including Adobe and Gracenote (the software behind iTunes and Spotify). Clients like me for my innovative concepts, and attention to detail, it also helps that I have an English accent.

Creative Director, Strategist, Designer, Front-End Developer

Literally A Marketing Agency

Bringing creative and digital insights and leadership to ICS Corporation. I'm part of a growing team working with our clients to deliver exceptional service and solutions from direct mail to digital marketing and beyond. If you're interested in learning more about us and our services feel free to contact me anytime.

Creative Director/Digital Strategist

SMB Acceleration

Run a local business? Get your name out there with SMB Acceleration Philadelphia’s only dedicated small business radio show and podcast.

Radio Co Host

Bailey Brand Consulting

• Establish best practices in digital marketing and inbound marketing
• Stay up-to-date with digital technologies such as HubSpot, Marketo, and Microsoft Dynamics 
• Align digital channels with audience strategy, with business goals and objectives
• Assist in developing our clients' integrated marketing plans, and digital strategy focused on
moving consumers or leads through the funnel to conversion
• Implementation of Hubspot Workflows setup and establish sales team enablement tools and
resources and work with creative teams on execution
• Plan our clients Social, SEO, PPC and Display marketing strategies and establish and manage media spends and agency budgets
• Analyze data utilizing SEMRush, Google Analytics and Hubspot to drive e-commerce sales
and lead generation tactics to prove ROI
• Assist cross-functional teams in developing and evolving ideas to achieve brand goals, and
objectives.
• Partner with Brand Directors and Digital SMEs to utilize data and insights to provide strategic input to our clients
• Adapt brand and segment strategy into channel-level tactical plans that clearly communicate the ‘why’ and ‘what’ to the clients for planning and execution and performance optimization.
• Work with client teams to align with non-digital channels to ensure a cohesive, marketing
execution and strategy.
• Lead brainstorming + tactical plan development with other Digital SMEs and account executives to develop project briefs, resulting in interaction and journey maps depicting points of engagement across digital channels.
• Developing marketing personas and customer journey diagrams
• Managing and mentoring my direct reports and other members of the creative and digital teams in digital best practices and marketing strategy

Digital Practice Director

Liquid Interactive (Agency)

• Responsible for managing Liquids digital UXUI, strategy and video teams.
• Developed digital marketing plans and creative strategy and execution for our client
portfolio
• Establish and manage clients marketing budgets including video, content creation and ad
spend
• Lead ALL creative initiatives from Web Redesigns to social media campaign materials
• Establish creative processes leveraging the latest web design and development techniques to ensure flawless execution
• Managing and Mentoring my direct reports and other members of the creative and digital teams

Creative Director

PulseCX

• Responsible for ALL digital creative strategy and execution for our portfolio of clients
• Instituted digital design best practices to train and educate junior designers
• Established a clear process for how creative and development work together cohesively and
to improve agency efficiency
• Part of all go-to-market strategies regarding digital execution and planning
• Established a Digital Think Tank to find better ways to leverage technology to solve client and patient challenges
• Established PulseCX as an official Adobe Partner for Adobe Experience Manager (AEM)aiding in trying to drive large pharmaceutical companies to switch over to AEM for a more integrated digital web/marketing platform
• Managing and Mentoring my direct reports and other members of the creative and digital teams in digital best practices and marketing strategy

Associate Creative Director - Digital

Digitas Health

Senior Art Director for the world’s largest healthcare communications network. Designed and developed digital tactics for clients including Gilead, AstraZeneca, Sanofi and Amgen. Spearheaded a product-development group specializing in creating scalable, sustainable and patentable digital products, processes and prototypes using emerging technologies. Promoted to Senior Art Director within my first year of Joining Digitas Health.

Senior Art Director

Shunra

Design and creation of all online and print based material, advertising campaigns, flash animations, website management, SEO development, website design and upgrades.

Senior multi media designer

D2E Creative

Built and established a digital division of a traditional design agency with no previous digital experience. Provided creative vision and art direction for websites, e-blasts, and viral marketing campaigns. Presented strategy and creative concepts to clients. Supervised project managers, ensuring design projects were delivered on time and on budget. I personally grew digital business from zero to 10 clients in less than one year.

Head of New Media

As digital marketing and creative strategist, I am dedicated to leading the charge in helping clients overcome their specific business challenges, drive revenue and generate leads.

Connect with me to see how we can unlock new opportunities, help solve your challenges and help grow your business.

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