Wayne Middleton's Linkedin Analytics

About Wayne Middleton: 🔹 Dynamic Leadership in Digital Marketing: As the newly appointed VP of Digital Marketing at Yocum Technology Group, I bring a wealth of experience in steering digital strategies and driving innovative marketing solutions. My journey through various roles has equipped me with a unique blend of creative vision and technical expertise, essential for leading in today's digital landscape. 🔹 Proven Track Record of Success: My professional path showcases a series of achievements, from expanding service offerings at Lama NJ to generating significant revenue through digital strategies at Bailey Brand Consulting. At Lama NJ, I notably transformed the agency's focus from direct mail to digital services, increasing billings by over $2 million. With Bailey Brand Consulting, I developed successful digital strategies for major clients like GS1 US and Twinings Tea, contributing to $3 million in revenue in just the first year. 🔹 Expertise in Omnichannel Digital Strategy: My role as a Digital Marketing Strategist at WRM Design allowed me to provide comprehensive digital strategy consulting across various brands and corporations. This role honed my skills in brand development, SEO, and web design, ensuring a robust and integrated approach to digital marketing. 🔹 Creative and Strategic Leadership: As the Creative Director at Liquid Interactive, I led a team responsible for $15M in revenue, managing content design and UX for high-profile clients like Martin Guitars and Volvo. My leadership at PulseCX and as Senior Art Director at Digitas Health further underscores my ability to blend creativity with strategic digital execution. 🔹 Commitment to Continuous Learning and Innovation: My educational background in Graphic Design & Marketing from SIAD, Epsom Surrey, UK, lays the foundation for my creative approach, complemented by a continuous quest for learning and embracing new technologies in the digital space. 🔹 Looking Ahead: At Yocum Technology Group, I am excited to leverage my expertise to drive digital transformation and create impactful marketing strategies that resonate with our audience and contribute to our company's growth. 🔸 Let's connect and explore the endless possibilities in the realm of digital marketing.