Tom Dickens's Linkedin Analytics

🚀 As CMO at Rayls, I'm bridging the gap between TradFi and DeFi. Rayls is the blockchain for banks. Bringing $100 trillion of liquidity and 6 billion bank customers onchain. Bringing tangible blockchain use cases: - DeFi: Access to deep liquidity from real-world banking assets - Banks: Compliant access to DeFi yields and innovation - Developers: Access to fresh capital and millions of new users 🚀 I have 17 years of marketing experience at some of the world's greatest brands, most ambitious startups, and innovative tech companies. Marketing, design/UX & compliance will be key drivers for mainstream blockchain adoption. As the sector evolves, the challenge will be to combine traditional, digital, and web3 marketing approaches into a single strategy with a focus on Brand, data, insights, and growth/experimentation at its core. I advise founders on how to build, launch, and commercialise blockchain and tech projects in the fields of loyalty, commerce, gaming, and music. I mentor and support the next generation of marketers and entrepreneurs, sharing my experience, expertise and network, as well as my failures, mistakes and shortcomings.