Wei Kuan Yuen's Linkedin Analytics

Hi there! I'm Wei Kuan, a Digital Marketing Executive at Websentials Pte Ltd. Leveraging my expertise in Digital Marketing, I've propelled numerous businesses across diverse industries and scales, helping them achieve their objectives, whether it's increased ROI or heightened brand awareness. In my day-to-day activities, I strategize, execute, and optimize Paid Ads on platforms like Meta and Google Ads. Tasks include conducting keyword research, budget planning, audience targeting, setting up conversion actions, campaign reporting, and more. Additionally, I handle account management by actively communicating with clients online and offline to ensure smooth campaign execution and alignment with client objectives. Beyond Paid Ads, I excel in Social Media Marketing, involving copywriting, collaboration with creative teams, and managing media calendars. I've also led various Influencer/Key Opinion Leader Marketing campaigns, overseeing KOL sourcing, management, and content creation to align with our client’s objectives. As an individual, I'm self-motivated and uphold the value of self-discipline. I believe in embracing challenges as opportunities for personal and professional growth.