Pareto AI SaaS

GenAI Implementation Director at Pareto Plus Vila Olímpia responsible for the strategic direction of GenAI Marketing Performance and GenAI Business Solutions, such as:
•	Strategic development of Generative AI projects for large clients, delivering process optimization and performance enhancement across various verticals such as marketing, sales, finance, governance, ESG, human resources, legal, among others;
•	Management of Generative AI project implementation in major brands to maximize marketing performance, reduce CPA, and increase the acquisition of qualified leads;
•	Certified as an AI Leader by Pareto in strategic AI Marketing services such as: AI Ads, AI Social, AI Design, AI Email, and Prompt Engineering;
•	Certified in SEO by Conversion;
•	Certified in Google Ads;
•	Certified in Meta Ads;
•	Certified in performance marketing solutions such as: Criteo, Weach Programmatic Media, Uplify, Blu Marketing, Influency.me, OOH my Media, among others.

AI Implementation Director

FGV EAESP

Currently, also shapes future business leaders as an Associate Professor at FGV EAESP, Brazil's premier business school, where he bridges theoretical frameworks with practical industry applications.

Prof. MsC. - Generative AI Applied to Marketing and Business

Faculdade São Leopoldo Mandic

Restructured all marketing and communications processes leading a team of 25 professionals in specialized squads per business and achieving a historic increase in qualified leads (more than 10-fold), generating optimization of media investments, promoting a culture of brand experience and establishing strategic alliances with cutting-edge technology platforms. He was responsible for developing innovative marketing campaigns targeting healthcare professionals and patients, resulting in substantial engagement and revenue growth.

Marketing Manager and Digital Marketing Leader

Arco Educação

Restructured marketing processes via digitalization with a focus on growth, driving audience growth and sales conversion (more than 10% YoY), implementing new marketing technologies and creating innovative lead generation strategies. Participated in the implementation of Artificial Intelligence with IBM-Watson technology as a virtual assistant for activation at events and created B2B2C marketing campaigns based on insights to connect the brand with both educational institutions and new potential students.

Marketing Manager and Corporate Communications Leader

Digital MarTech XP

Through a partnership with Pearson Brasil, he founded a startup specializing in online education, achieving remarkable success in audience segmentation, strategic partnerships, and digital product development. Has been awarded for sales performance and marketing innovation in partnership with the largest publisher in the world. Also, was responsible for the development of comprehensive digital marketing strategies aimed at professionals and executives, establishing more than 250 new partnership agreements and resulting in rapid lead acquisition and high conversion rates.

Founder and Head of Marketing

Honda Automóveis do Brasil

Led the complete restructuring of the marketing department with a focus on digital transformation and innovation, creating specialized cells to implement B2B2C digital communications with new 3D/CGI and Virtual Reality technologies at the point of sale and generating customer insights, supporting the engineering team and new products, which led the company to achieve significant growth of 50% market share in SUVs in 2015. Additionally, co-managed the implementation of CRM SalesForce and was responsible for Honda's largest campaigns in Brazil for the SUV line launch of HR-V and WR-V, surpassing the competition of Jeep Renegade in the Compact SUV segment.

Senior Manager Marketing and Digital Transformation Leader

Kobo Inc.

Responsible for opening the Latin American market to Kobo e-readers Canadian brand, he created marketing strategies and led international teams to open new markets in the electronics and digital content market (e-books and tablets), generating substantial revenue in the digital publishing market. Established strategic partnerships in new retailers and created events for the acquisition and sales team through the creation of data-driven marketing campaigns that effectively reached readers and publishers throughout Latin America, resulting in the opening of dozens of contracts.

Senior Channel Marketing Manager - LATAM

Sony

Developed the marketing strategy and brand positioning from a global customer insights project (marketing research), restructured all marketing and communications processes in specialized cells and created campaigns to launch new products exclusively for Brazil, which led the company to triple its revenue in 2 years with a new positioning for the "new Class C" in addition to accelerating the digital transformation process competing with Samsung, LG and other leading brands. He also led a trade marketing team with more than 1,500 promoters throughout Brazil, present in the main retail chains and hypermarkets.

Marketing Manager and Digital Communications Leader

Stihl

With a focus on innovation, he was responsible for the repositioning of the brand in a strategy to open new markets based on market research that led to new niches of activity, in addition to agricultural and forestry implements. Leading a team of five outstanding professionals, he improved brand communications (including the opening of new social networks), optimized offline advertising costs, and led innovation initiatives to support the product team. Managed marketing campaigns that effectively reached the professional and consumer markets through DIY and new services, driving increased sales and brand awareness.

Marketing and Communications Coordinator

Shell

Selected for the highly sought-after Shell Future Leaders Program, he led the challenge of opening new markets for Lubricants in the Southern Region of Brazil with innovative strategies for mapping and analyzing markets, activating B2B marketing and developing customized projects for customers in various transport segments and local industries, especially food and FMCG. Led marketing efforts to attract new industrial accounts, resulting in the successful acquisition of long-term contracts and an 18% increase in share.

New Business Development Consultant

Head of Digital Marketing and Business AI

C-Level Executive with expertise in digital transformation and business-applied AI implementation, with over 25 years of experience in strategic leadership for repositioning operations and brands with a focus on digital technologies and growth marketing.

AI, business intelligence, and analytics specialist who has led the restructuring of marketing operations, implementation of digital transformation strategies, and development of high-performance teams that drive measurable results for leading multinational brands across diverse sectors: automotive, technology, electronics, pharmaceutical, energy, education, and healthcare.

Currently shares expertise as an Associate Professor of Digital Marketing and Artificial Intelligence at FGV EAESP.

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