Araña GTM Consulting

We believe in positively impacting the buyer's journey with strategic thinking, empathy, and alignment to organizational goals. We help you establish and construct the fundamental elements that amplify performance, leading to enhanced productivity, talent development and retention. By integrating growth-oriented thinking into all aspects of enablement, we help you empower your customer-facing teams to cultivate growth mindsets and sustain elevated levels of productivity and effectiveness.

Co-founder & Principal

WiSE - Women in Sales Enablement

I co-lead the Canadian chapter of WiSE with Nina Sandy and Vanessa Metcalf.  In this role, we are focused on creating programs for the local chapter to help support women in revenue/sales enablement.

 Canada Chapter Co-Lead

Riwyn

Riwyn balances the needs of organizations to meet sustainability targets with the need to empower Indigenous people and those in developing nations through economic opportunities and viability, ultimately lessening the human impact on the earth, air, and water. With the acquisition and management of carbon credit initiatives, we will ensure these carbon reductions and sustainability projects are globally measurable, accountable, and recognized and will include adherence to the UN’s 17 Sustainable Development Goals, the ESG key factors, and the Corporate Value Chain (Scope 3) Standard. 

Riwyn balances the needs of organizations to meet sustainability targets with the need to empower Indigenous people and those in developing nations through economic opportunities and viability, ultimately lessening the human impact on the earth, air, and water. With the acquisition and management of carbon credit initiatives, we will ensure these carbon reductions and sustainability projects are globally measurable, accountable, and recognized and will include adherence to the UN’s 17 Sustainable Development Goals, the ESG key factors, and the Corporate Value Chain (Scope 3) Standard. I'm excited to be driving and supporting Riwyn in making a difference!

Fractional VP of Marketing

Fortinet

Owned and managed key sales readiness programs and initiatives to improve opportunity management, drive pipeline, improve forecast accuracy and productivity including a multi-phase global MEDDIC implementation consisting of training and reinforcement

Developed a MEDDIC Workshop Program aimed at helping Front-Line Managers to reinforce MEDDIC training and drive adoption of MEDDIC.  Partnered with GEO based sales leadership and Front-Line Managers to run MEDDIC workshops in their teams, increasing adoption rates globally 

Launched global Front-Line Manager Enablement with an initial focus on driving application of MEDDIC

Developed/managed a global monthly MEDDIC peer-learning series targeted at Front-Line Managers from Sales and Systems Engineering as part of the global Front-Line Manager Enablement program which garnered live engagement and participation of 500+ Sales/System Engineer Managers and views of another 400+ in LMS

Sr. Manager, Sales Readiness

Trend Micro

Developed go-to-market strategy and integrated Marketing programs 
Managed relationships with creative resources to develop marketing deliverables 
Partnered with Senior business Leaders to Resolve employee relation issues and facilitated Training
Collaborated with global teams to translate strategic objectives into market-specific go-to-market programs 
Sales Tools: 
Created a Prospecting approach for sales teams for the US region which piloted in Latin America/Nordics
Created the Deep Discovery Sales Guide, one of the Top 10 performing Sales enablement tools

Product Marketing Manager

Privacy Analytics Inc.

Privacy Analytics provides organizations with enterprise software to safeguard and enable data for secondary use.  In this role, I was responsible for developing and executing on the GTM strategy.  The BDR function also reported on a daily basis to me.

Director of Marketing

Dharma Developments

Dharma Developments is a small home builder and provides expertise in land development, real estate project management and construction.  From the early 2000's they built custom homes, small condo and track-home developments.  In this role, I managed the sales and marketing.  This involved managing one home sales person, overall marketing for the organization as well as marketing for the individual projects.

Sales & Marketing Manager

TrialStat! Corporation

Responsible for successfully opening the commercial market for TrialStat's systematic review software. This Business Development role involved developing a Go-to-Market strategy for the pharmaceutical industry, identifying the ICP, creating a database of leads, prospecting, and closing business.

Business Development Manager

Certicom Corp

Marketing Communications Manager & Inside Sales Manager

Schleich North America

Schleich N.A. is the subsidiary of Schleich - a German toy company that manufactures plastic animal figurines.  In this position I was responsible for:
 - tradeshow/event coordination
 - direct sales at all tradeshows and events
 - brand development/awareness (through advertising/shows in the North American market
 - sales support to manufacturers reps selling Schleich product
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Marketing Manager

Service | Kindness | Compassion and Empathy | Revenue Enablement & Coaching | Sales | Strategy & Execution | Marketing ~ Honour what challenges you, it’s there to help you grow.

Experienced sales enablement professional with over 24 years of sales enablement, sales, marketing, coaching and development with a proven track record in producing outcomes that have impacted revenue, growth and strategic partnerships in the business.  Always striving to have a real and measurable effect on the success of an organization, I bring cross-functionaI expertise to the table. I am curious, creative, energetic, enthusiastic and a consummate student.  I am passionate about sales enablement and its critical role in helping revenue teams be successful at both the team and individual level.

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Wendy Bissonnette's Linkedin Analytics

Wendy Bissonnette

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Wendy Bissonnette

Want to drive more opportunities from LinkedIn?

Wendy Bissonnette's Linkedin Analytics