Wendy Gertridge's Linkedin Analytics

What’s taking up space in your unicorn client's brain? 🦄 Competition is fierce in the struggle to gain—and maintain—the attention and trust of your target audience. To succeed, your content needs to address the business problems that individual is thinking about while waiting in line at Starbucks or after dropping their kid off at school. Whatever *that thing* is, it’s the key to engaging them. 🎯 Your prospects will engage with the company or service that understands them best 🎯 As a writer and editor for over 20 years and a former Customer Success Manager, I understand what to research and what questions to ask, to view the world through your client’s eyes and understand their perspective and voice. ➡️ Knowledge + Empathy = Content that converts ⬅️ Editorial Strategists helps B2B companies, professional services firms, and individuals with: 🔸 Writing – Blogs, Case Studies, E-books, LinkedIn Profiles 🔸 LinkedIn Profile Development and Optimization 🔸 Editing – Copyediting, Line Editing, Structural Editing 🔸 AI Content Analysis and Improvement Listening. Asking questions. Researching. Asking more questions. That’s how we create and/or improve the content you need. In 2017, after 10+ years as a freelance writer, editor, and indexer, I took a detour into the world of Customer Success. I was working as an independent contractor for a Sales Training and Technology company, writing and editing content for sales. I moved into the role of Customer Success Manager and eventually became Manager of Customer Success. During those five years, I also managed a team of writers and the content writing, editing, and quality assurance processes for that component of the business. I learned volumes about Customer Success, Relationship Management, SaaS, and Sales Training - all of which inform the work I do today, writing and editing content. I loved my time in customer success and relationship management, but writing, editing, and consulting with companies and individuals around their content needs is what I do best and enjoy most. And that’s how Editorial Strategists was born. We provide clients with the content they need to amplify their brands and attract the customers they want. In my free time, you can find me exploring the beautiful Southcoast of Massachusetts with my husband, advocating for senior dogs, or watching Ted Lasso (again). I’d love to learn about your content and editorial needs. Reach out with any questions, and connect with me here on LinkedIn! 617-835-2400 [email protected]