Wendy White's Linkedin Analytics

I’m a B2B SaaS CMO with deep general management experience—and a sharp focus on what CEOs care about most: pipeline, growth, and ROMI. I've scaled companies through exits, M&A, and inflection points with a full-stack skill set that spans brand, demand, RevOps, and customer experience. Known as a full-stack leader, I operate confidently across brand, demand, product marketing, RevOps, and customer experience. I bring technical fluency, operational depth, and a bias for scrappy, high-output execution. I’ve held senior roles at Intel, Microsoft, Expedia, TigerConnect, and Daxko, always with one mandate: drive predictable, scalable revenue. I bring unmatched fluency in pipeline architecture—how to build it, scale it, and optimize every lever across the funnel. Whether we’re talking product-led growth, paid acquisition, channel expansion, or SEO at scale, I lead the GTM strategy and execution with precision. What sets me apart is how I scale. I build high-output, globally distributed teams that run fast on agentic AI, automation, and follow-the-sun delivery models. AI isn’t a buzzword—it’s an operating system I’ve used to compress timelines, automate workflows, and unlock capacity across content, campaigns, and operations. I’ve also served as a GM of a professional services division, giving me a P&L owner’s view of how marketing must align with every function it touches—from product to sales to customer success. I’m often the one who flags what won’t work early, drives cross-functional decision-making, and steps in to help peers get the job done. You can hear my voice on podcasts like The Path to CMO and The Revenue-Driven CMO, where I speak on funnel performance, GTM alignment, and the evolution of marketing leadership in AI-powered orgs. If you're scaling a SaaS business and want a GTM engine that delivers real growth—not just noise—I’m your person.