Wendy White's Linkedin Analytics

With over 25 years of experience in high-tech and SaaS marketing, I am a seasoned and versatile CMO who can drive tangible business, revenue, and brand results. I have the agile mindset of a startup leader combined with the broad operational and financial depth of a Fortune 100 executive. I lead with passion, vision, and innovation, and I thrive on transforming and revitalizing teams, building marketing functions from the ground up, and leading through change. At Daxko, I lead marketing globally, partnerships, alliances, and channel programs for a diverse portfolio of SaaS solutions that power health and wellness. I also oversee a world-class digital marketing professional services organization that builds fitness websites and executes digital marketing for our clients in non-profit and fitness organizations. My expertise spans b2b SaaS, pipeline acceleration, ICP/segmentation, product positioning, pricing and packaging, GTM strategy, demand generation, customer lifecycle marketing, customer engagement and retention, revenue operations, SEM/performance marketing, digital marketing, SEO, marketing automation, PR, social media, messaging, strategy, sales enablement, and channel and partner marketing. I am also a limited partner at GTMfund, a venture capital fund that invests in early-stage B2B SaaS companies.