inEvidence - customer storytellers

•	Account management - Project management of customer reference assets (case studies, slides, quotes, etc.) development process for global technology clients
•	Editorial - Editorial review of customer reference content crafted by writers, providing training and guidance to writers
•	Consultancy - Providing guidance to clients on advocacy program management, industry and program best practices, etc.
Regional responsibility covers whole of Asia, Australia and New Zealand

Senior Account Manager

Helped organizations grow brand awareness & customer engagement to achieve better business outcomes through integrated marketing:
• Digital and Social Media Marketing •	Content Creation and Management • Marketing Strategy & Sales Enablement •	Brand Management • Marketing Assets Curation & Localization • Translation (English, Chinese, Japanese)

Independent Marketing Consultant

Fujitsu Asia

•	Marketing – brand management, digital marketing, social media marketing, event marketing and alliance partner marketing, for demand and lead generation
•	Public relations – Press media engagement
•	Team leadership and budget management

Head Of Marketing, Singapore

Veeam Software

•	APAC lead for Customer Success Marketing Program, drove cultivation of customer advocates and brand loyalists as sales-enablers and influencers, and to accelerate sales, marketing and demand generation activities
•	Management of development process and leading editorial review of customer reference content and assets (case studies, videos, customer quotes, etc.)
•	Promoting distribution and tracking usage of reference content and assets on social media and in sales cycle
Regional responsibility covers whole of Asia, Australia and New Zealand

Customer Reference Manager (APAC), Customer Success Marketing Program

Thermos (Singapore) Pte Ltd

•	Marketing – Brand management, market research, digital marketing, social media marketing, print / out-of-home (OOH) advertising, event marketing, team leadership and budget management
•	Public relations – Press media and influencers engagement
•	Export management – South and South East Asia regional distributors management, export markets sales and marketing
Regional responsibility covers Singapore, Philippines, Thailand, Indonesia, Vietnam, Sri Lanka, Myanmar and India

Marketing & Export Manager (Head of Marketing & Export Business)

Specialized in marketing and corporate communications, business development and client relationship management for SMEs. Projects managed included:

Prudenta Business Advisory (Jakarta), corporate services and business consulting company
•	Strategic Planning – Plan and establish corporate strategy and direction
•	Marketing – Develop corporate identity, online marketing tools and collaterals
•	Demand Generation – Build lead generation network and sales
•	Account management – Relationship management and account development

YS Tea Creations, partnership venture in tea import and retail
•	Demand Generation – Build lead generation network and sales
•	Marketing – Develop corporate identity, brand positioning and strategy
•	Communications – Marketing tools and collaterals, digital marketing, PR and advertising

Project Pro Private Limited, executive training and management consulting company	
•	Demand Generation – Build referral and lead generation network
•	Marketing – Develop corporate positioning and strategy, online marketing tools and collaterals
•	Account management – Relationship management and account penetration

inEvidence - the customer advocacy specialist

•	Knowledge management – Hewlett-Packard Customer Reference Program – customer references and materials (success stories, ROI case studies, etc.) in support of sales and marketing activities
•	Sales enablement & closed-loop marketing – Providing client credentials crucial to closing deals; tracking effectiveness of references in making or breaking deals, and in marketing/demand-generation activities
•	Project and account management – Led a team in customer case studies development and client relationship management

Customer Reference Program Manager, Asia Pacific & Japan

Gateway, Inc.

•	Brand management – Marketing communications, retail store/training centers planning, events marketing
•	Public relations – Press releases and media liaison 
•	Competitive studies and budget planning

Senior Marketing Communications Specialist (Asia)

Far East Organization

•	Marketing communications – Press, radio and TV media production and planning, publications (newsletter and marketing collaterals) production, translation and brand management
•	Events management – Project management of open houses and property launches

Senior Corporate Affairs Executive

Cultivating customer advocates & brand loyalists that accelerate GTM strategies to drive better marketing outcomes for technology enterprises

•	20 years’ experience in marketing and corporate communications: customer advocacy, content creation and management, digital and social media marketing, branding, events, public relations and copywriting in technology (IT), consumer goods and property industries across Asia; Certified Digital Marketing Strategist (WSQ-assessed)
•	Extensive cross-cultural working experience with multi-national organizations, home-grown large enterprises and government-linked companies; Effectively bilingual, fluent in Chinese-English translation and interpretation
•	Proven leadership skills in team management, client relationship and stakeholders management

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Weng Yan YIP's Linkedin Analytics