Werner Decker's Linkedin Analytics

Partnerships that only exist on paper are costing you more than just your revenue — they cost you your best people, your peace if mind, and ultimately your vision as CRO. 📉 Does this sound familiar? End of quarter is near, you check the dashboard, and again it hits you: Again, targets are about to be missed — by a wide margin — despite all the promises from your sales leaders. This isn’t a one time thing - it’s a painful reality for so many CRO's and VP Sales in technology sales. They struggle with an empty pipeline, accounts which are harder and harder to get into, complex client orgs and decision-making paths that look like spaghetti. And while you’re grappling with these challenges, your well-funded peers are pulling ahead in growth and market share. 💡 The difference? Your competitors are working with partners, people who are in those accounts for years, which makes it so much easier to win and grow those accounts. Here's the thing: In the current climate, low pipelines and missed revenue targets quickly become a threat. This isn’t news. But between all-hands meetings, management sessions, and strategic planning, you as the revenue leader has little to no time to deal with another topic on your plate. There is just too much going on. 👉🏻 Here is one suggestion: While you, as the CRO, focus entirely on revenue strategy and leadership, I’ll take care of upgrading your partner channels so that they actually deliver. With 16 years of experience as a partner executive, consultant, and coach, I know the misconceptions, bottlenecks and obstacles that prevent partnerships that actually deliver from happening. What if there were enormous revenue potential hidden in your eco-system? Do you want to… • Scale your revenue organization to the next level? • Win accounts in a more predictable and capital-efficient way? • Finally unlock the hidden potential in your industry? Just send me a message here on LinkedIn. No more “There’s got to be a way!” Partners can be your #1 growth lever. But it takes a certain approach, processes, and people. It’s time for “Let's nail those partnerships for real!”