MarCore Group

Do you have an amazing product offering?  Pairing your product with an equally robust go-to-market strategy is the foundation of market leadership and growth.  At MarCore, we've proven that stellar strategy can be executed by your people, our people, or people we source and place for you.  We get the strategy right, and build you a team to match.

Head of Agency Operations / Marketing

ResonanceInteractive

At Resonance Interactive I focus on account-based marketing strategy and execution with a specialization in telehealth / telemedicine and virtual health care marketing consultation.

Vice President Marketing

SWORD Health

Head of Enterprise Marketing

97th Floor

At 97th Floor, we know digital marketing.  My role is to increase the impact of our clients' digital advertising campaigns, across platforms including GoogleAds, Facebook, LinkedIn as well as other emerging media channels.

VP of Digital Advertising

BrainStorm, Inc.

Sales professionals need quality leads, not just quantity.  My challenge at Brainstorm was to jump-start demand generation for a hungry new sales team as well as to launch a marketing automation program to make marketing leads and events really work for Sales.

Sr Director of Growth Marketing

Rakuten Advertising

Good marketing always starts with a keen understanding of the target audience.  That's why Rakuten customer insights are so beneficial to both marketers and customers.  As the head of the Product Marketing team, I improved the global positioning strategy, content development, sales alignment, and marketing execution of Rakuten's advertising products.

Sr Director of Product Marketing

Publicis Sapient

The "obvious secret" of account based marketing is that marketing becomes sharper when it's focused on one clear target.  At Sapient, I aligned Sales and Marketing with regional and industry-based demand generation that increased the efficiency of marketing automation and productivity of sales pipeline.

Director of Marketing

Adobe

The best marketers use both left-brain logic and right-brain creativity, and at Adobe we mastered the combination of data-driven marketing and visually-compelling creative.  

As the Campaign Marketing Leader for Adobe Analytics and Target:
Directed marketing strategy for two large business lines, aligning activities of 25+ marketing managers across digital marketing and traditional disciplines. Key activities included thought leadership, product launches, field events, customer events, press and analyst relations, demand generation, email, SEM, social marketing, sales coordination, and web strategy.

As the Group Manager of Web & Content Strategy:
Led three digital marketing functional teams, including web strategists, demand generation content producers, and digital optimization specialists toward the goals of brand leadership and engagement of prospective customers.

As the Head of Demand Generation:
Drove content development of webinars, whitepapers, and promotional assets used to fuel demand generation engine for enterprise marketing programs. After producing these thought leadership pieces, the team I led leveraged them in online media, B2B nurturing programs, social media, etc, to drive qualified leads to sales.

Integrated Marketing Campaign Director

Omniture

Growing a B2B SaaS startup into a billion dollar market leader requires leadership and innovation.  At Omniture, I helped change the marketing world with innovative offers for demand generation, including producing webinars and writing white papers with best practices, partners, and customers.  I also managed search engine marketing activities, events, and product marketing activities.

Director, Demand Generation and Content Marketing

Ancestry.com

When the internet was new and the advertising industry was changing every month, Ancestry was ahead of the curve.  There, I directed online acquisition activities from advertising partners, including ad networks, affiliates, and organic and paid search engine marketing campaigns. I optimized onsite customer acquisition paths and improve user experience and engagement. I built the Search Engine Marketing Team by transitioning an agency-managed approach to a more efficient and productive in-house team that managed over 70,000 keywords across each of the search engines.

Sr Manager of Online Marketing

Wes is a master marketer who loves to learn, inspire, and geek out with other marketers. He has spent the better part of two decades helping businesses transform their customers’ experiences with digital technology.  He led the transition to account-based marketing programs at SapientNitro.  His demand generation programs at Adobe won Sirius Decision’s prestigious Return on Investment Award.  He built a world-class content marketing practice at Omniture.  He was a digital pioneer at Ancestry.com, building an internal search engine marketing team before that was “a thing”.  Wes graduated from the Marriott School of Management at BYU with a degree in International Marketing.  He loves snow, history, and lasers.  

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Wes Funk's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Wes Funk's Linkedin Analytics

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