Wesley McQuillen

ALTER Strategies

• 🏆 2023 PRSA Bronze Spike - Strategies and Tactics - Owned Social Media
• 🏆 2023 Bronze ADDY - Social Media - Campaign
• 2023 AAF - AI Unleashed: A Hands-On Workshop - Presenter and Promptathon Judge
• 🏆 2022 NCET Tech Advocate of the Year Creative Services
• 2022 NFT NYC - VIP Speaker - How To Handle an Influx of Media
• 🏆 2022 Gold ADDY - Online/Interactive/Virtual Reality
• 🏆 2022 Silver ADDY - Social Media
• 2022 & 2023 American Advertising Awards - Fresno Competition Judge
• 2021 American Marketing Association - How to Not Suck on Social Media: Beyond Best Practices
• 2021 NFT NYC - VIP Speaker - NFT Use Cases in Consumer Cannabis Industry
• 2021 American Marketing Association - Marketing Workshop - Sales Funnel Optimization
• 🏆 2021 Silver ADDY - District 14 - Online/Interactive/Virtual Reality
• 🏆 2021 Silver ADDY - Online/Interactive/Virtual Reality
• 🏆 2021 Bronze ADDY - Print Advertising/Direct Mail
• 🏆 2020 NNBW Best In Business - New Nevada Innovators (Movers and Shakers)
• 2020 - American Advertising Federation - Don’t Panic: Moving Events and Offices to Virtual Reality - Interactive Scavenger Hunt to Learn About Accessible VR Platforms
• 2020 Rockies (American Advertising Awards in Boise) - Competition Judge
• 2019 - American Advertising Federation Western Region Conference - LGBT in Advertising Panelist
•2019-2021 - Published in Reno Gazette-Journal four times in NCET series on business formation, marketing, and NFTs
• 2019 - NCET BizCafe Speaker - Organic Social Growth Hacking (broke their attendance record)

Fractional CMO / senior marketing strategist for age-restricted, highly-regulated, and stigmatized industries that face unique advertising challenges due to government regulations, platform compliance restrictions, and negative public bias. Industries such as cannabis, CBD, alcohol, beer, liquor, spirits, tobacco, cigars, hookah, vape, adult services and products, firearms, crypto, NFTs, Web3.

Principal / CMO

Cavalier Genève Cigars

• 🏆 2023 PRSA Bronze Spike - Strategies and Tactics - Owned Social Media
• 🏆 2023 Bronze ADDY - Social Media - Cavalier Founders Ring Social Campaign
• 🏆 2022 Silver ADDY - Social Media - Cavalier x PCA Instagram Filter
• 🏆 2021 Silver ADDY - District 14 - Online/Interactive/Virtual Reality - Cavalier LE2020 VR Lounge
• 🏆 2021 Silver ADDY - Online/Interactive/Virtual Reality - Cavalier LE2020 VR Lounge

All marketing strategy & execution, brand strategy & management, public relations, and strategic communications for an international, vertically integrated, boutique premium hand-rolled cigar brand with Honduran factory, production, distribution and international retail sales in US and EU. Upon hiring, I wrote a marketing plan that included brand identity, content guidelines, and strategic initiatives to grow community and socials, increase retention, and prototype new product loyalty programs.

Marketing Director

Undisclosed Fortune 500 Company

Currently in an advisory/consulting role for an undisclosed Fortune 500 company building out a Web2 to Web3 transition plan - under NDA

Web3 Strategy Consultant

0xTHULU

0xTHULU is a decentralized Web3 Content Production House & Art Collective

Fractional CMO / Web3 Marketing Strategist

Sierra Well

• Helped increase gross sales by 35% in 14 months
• Rolling 150+% organic social growth month-to-month
• 99&1 SMS marketing strategy improved retention/increased monthly average spend by offer-redeemers by 3x creating $8m+ in new sales
• Audited coupon usage rates to change policies that increased net profits by 3%
• Produced competitive analyses, presentations, whitepapers, and investment books that helped CEO raise capital, get offer letters for strategic mergers/acquisitions
• Earned media value of ~ $120,000

All marketing, public relations, and strategic communications for a multi-location vertically integrated wellness company. When I first joined the team, I wrote a marketing plan that included new direction on brand voice, content guidelines, and strategic initiatives to increase market share, retention, and establish an organic digital presence.

Director of Marketing

C O L O R F U L

• 🏆 2019 Silver ADDY Award Winner
• Leveraged ad buys into 300% to 1047% ROI for all clients
• Ghost-produced branding and content for astroturfing by national brands (NDA)

Creative Director

Thomas Nelson Community College

• Produced 800%+ more original, branded video content across social media channels than predecessor
• Proposed cross-channel content strategy to meet institution viewership goals
• Continually evaluated performance through analytics, A/B version testing and retooled content as needed to meet division objectives
• Identified silo-ing of campus digital signage from our cross-channel communications and created proposed unified messaging solution to synchronize content, including a kinetic mock-up and live CMS

Web & Social Media Content Strategist

Hippodrome Theater and Mansion five26

Marketing and social media management, copywriting, web design, digital project management, photography, event planning, managing 44,000 sq ft concert venue with 4 bars and 60 top restaurant, proposal and contract writing, rebranding the restaurant

Marketing and Operations Manager

Housing Opportunities Made Equal of Virginia, Inc.

Expanding capacity for the nonprofit through the creation of a video production department:
Developing SOPs, creating video editing templates, conducting client interviews in the field and editing them for use in communications, training staff on how to use all resources to continue producing videos 
[This role was a one year Americorps VISTA national service contract]

Strategic Communications

Wheat Systems Integration

• $30m+ in sales (B2B and B2G)
• Inclusion in Inc5000
• Developed brand and built marketing department from zero until acquisition
• Accepted into the Richmond Supply Schedule as a primary vendor
• Initiated and managed partnerships with Microsoft, HP, Cisco, Dell, NEC

Marketing Manager

$53 million in gross sales made for clients/employers

Featured on:
Yahoo Finance - Benzinga - NFT Radius - The Future of VR - VR Scout - Yahoo Money - Markets Insider - Business Insider - VR AR News - Crypto Insider - Virtual Reality Insider - Reno Gazette Journal - Richmond Times Dispatch - Northern Nevada Business Weekly - RVAmag - Style Weekly

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