Charlu Creative Content Consulting

Learning and Marketing are more closely related than we often realize. I partner with organizations who offer learning solutions, products, and experiences. I take a data-driven, project management, learner centric, and creative approach to designing and selling learning experiences that focus on skill-transfer, behavior change, and drive organizational outcomes that move the needle for your business.

● Leverage gap analysis recommendations to build and monetize course offerings for leadership development and entrepreneurial focused content for Niiamah Ashong’s Outlier’s Edge
● Manage SEO and digital ad campaigns for the University of California Riverside, School of Business to enhance brand awareness and generate qualified leads for MBA programs
● Produce and host the Surveying the L&D Landscape podcast, where I conduct job analysis style interviews with folks holding L&D and L&D adjacent roles to better understand the scope of work and the approaches they are taking to drive outcomes: surveyingthelanddlandscape.podbean.com/

University of California, Riverside - A. Gary Anderson Graduate School of Management

Built out role with three primary functions: pipeline leadership and mentorship program management of 100+ participants, data analytics and reporting on sales funnel conversions to senior management, and marketing project management of a more than $100,000 budget to equip the admissions team with the content and collateral they need to drive enrollments.

Assistant Director of Graduate Admissions

Assistant Director of International Programs

Azusa Pacific University

Re-designed and delivered course content in an LMS for adult learners with an emphasis on application, skill-transfer, and behavior change within an organizational context.

Adjunct Professor - Organization and Administrative Behavior

ALLIANCE AGAINST FAMILY VIOLENCE AND SEXUAL ASSAULT

Facilitated 10+ healthy relationship and trauma-informed care workshops to hospitals, schools, and community agencies, led a series of 8 trainings for our employees internally in compliance with human relations requirements, and developed prevention curriculum for community college programs.

Community Prevention Education Specialist

武外英中学校 Wuhan Britain-China School

Planned and executed course content, utilizing a variety of interactive teaching techniques such as role play, mind mapping, think pair share, and business simulations to prepare 200+ learners with knowledge, application, analysis, and evaluation skills to ace case study exams and to become critical thinking business leaders.

WHBC is a British International school providing students in central China access to educational opportunities across the world through College Board AP, International Baccalaureate, and Cambridge International Education (CIE) A-Level programs.

CIE A-Levels Business Studies Teacher / Business Club and Public Speaking Activities Advisor

American International Education Foundation

Served as a representative of HOBY Youth Leadership programs to all partner / agent offices in China. In this role, I conducted training on leadership curriculum, executed on student recruitment strategies, and consulted on the planning and execution of local seminars.

HOBY China Regional Project Manager

ROCC Coffee Company

ROCC Coffee Co. is a coffee roaster located in Wuhan, China whose vision to Make Life Better by building community and providing a playground for amazing coffees locally in Wuhan (Central China), online and through U.S. partners and sale outlets. My responsibilities included: 
•	Production Management
•	Coffee Training (teaching and event planning)
•	Client Acquisition and Account Management

Operations, Retail, and Community Engagement Manager

World Vision

World Vision International is a $2.8 billion non-profit/NGO working within 100 countries, and the worlds largest Christian relief, development, and advocacy organization. We are dedicated to working with children, families and communities to overcome poverty and injustice worldwide.

•	Collected results from WV Indonesia's Board Self-Assessment
•	Analyzed survey results to gain understanding of best practices for National Office Boards
•	Translated from Spanish to English all WV Peru Board Meeting Minutes from 2010–2014. 
•	Developed a script and accompanying PowerPoint presentation for an engaging e-learning course for board members in 50 different countries across the WVI partnership to learn about composition, recruitment, and succession best practices.

Governance Intern

Russ Reid Company

One of the largest direct response agencies for non-profit marketing and fundraising

•	Gained experience in direct response marketing and fundraising by engaging in direct mail, digital, and direct response TV campaigns on the following non-profit client accounts: World Vision, Mercy Ships, Food for the Poor, Feed the Children, International Fund for Animal Welfare, Ducks Unlimited, and four other Rescue Missions from across the US.
•	Tracked and updated employee hours and campaign results in order to analyze strategy and profitability
•	Edited, approved, and processed production for over 100 direct mail pieces by comparing client notes to final mailing pieces.

Client Services Intern

Learning strategist with an organizational psychologist lens, global experience, and 8+ years of owning evidence-based learning and leadership programs from analysis to implementation. I leverage strong skills in research methods, relationship building, project management, marketing, facilitation, and analytics to create change and drive performance for individuals, teams, and organizations. I am driven by curiosity, collaboration, and impact and am on a mission to help others live their most fulfilled lives.

Podcast Producer & Host: https://surveyingthelanddlandscape.podbean.com/

Strengths: Futuristic, Connectedness, Individualization, Input, Learner (StrengthQuest©2020)

Top Competencies: Futuristic Thinking, Leadership, Decision Making, Self-Starting, Conceptual Thinking, Creativity and Innovation (TTI Success Insights©2006-2019)

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