Amplify Reviews

CEO & Co-Founder

Buckhead Jiu-Jitsu

Black belt instructor, responsible for designing and implementing curriculum for adult Brazilian Jiu-Jitsu fundamentals program.

Instructor

RentPath

Senior Director, B2B Marketing Products

NRC Health

Vice President, Marketing

Director of Operations

Digital Assent LLC

Vice President, Sales & Marketing

Vice President, Advertising Operations

Vice President, Operations

Silverpop

Product Marketing Manager

Berkeley Heartlab

•	Served as sole product manager for personalized cardiovascular risk reduction web application with over 2500 unique doctor and patient visitors per month.  Collected market research on both user groups.
•	Recruited, hired and managed team of 3 developers and 2 support resources
•	Wrote specifications for site features which accomplished the following:  reduced tech support inquiries by 50%, introduced HIPAA-compliant secure messaging, created a patient and health educator online community, enabled data mining for health care professionals, streamlined new user account creation, launched monthly email newsletters, allowed patients to log and track their exercise, monitored site uptime
•	Mined our data to create and launch a practice scorecard of disease management outcomes for our clients

Senior Product Manager - 4myheart.com

Oxford Industries

	Developed investor relations campaign highlighting Oxfords $325 million acquisition of Viewpoint International in June.  Developed conference call script, quarterly press release, investor presentation and annual report.   Stock trading volume increased fivefold following conference call.  
	Evaluated corporate website and supervised the design revision process to increase compliance with usability standards and enhance user interface.

Executive Intern

Accenture

Managed team of seven people in the design and development of training program for 13 departments.  Conducted three performance evaluations. 
o	Enabled client cost savings of up to $86 million
Led team of four people in the development and rollout of web-centric business simulation training program as part of a project to launch centralized customer service center for utilities client.  Managed work plan and conducted two performance evaluations.
o	Enabled client cost savings of up to $35 million
Organized strategic planning sessions with top executives for two start-up clients.  Collaboratively developed business models, value propositions, organizational models, technical architectures and implementation plans.
Organized and conducted usability tests on internal and client websites: Redesigned websites to comply with recognized usability standards.

Consultant

KPMG

	Supervised production of $30,000 multimedia interactive CD-ROM sales presentation. 
	Worked with partners and senior managers to create business plans and marketing materials; coordinated proposal writing and preparation.
	Gathered market data for targeting, positioning and monitoring competition.

Marketing Specialist

Having over a decade of experience with online reviews, I'm now leading Amplify Reviews which is focused on giving financial advisors the easiest, safest, and most compliant way to embrace online reviews while ensuring that they get the most value out of this essential marketing asset.

Taplio

Whit Lanier's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Whit Lanier's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Whit Lanier's Linkedin Analytics