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(Blockchain, DeFi, Web3, Crypto, NFTs, Metaverse) Twitter: @whitneyxabigail Email: [email protected] Bio: Whitney has 6+ years experience working in brand, content and creative marketing roles at Web3 and tech startup companies (where she's had to wear many hats at a time). She specialises in growing early teams within the tech and Web3 space and is passionate about driving the widespread adoption of advanced digital technologies. Her experience ranges from developing go-to-market plans including persona mapping and competitive analysis, client case studies, market research, product positioning, and driving creative content workflows for new marketing collateral/sales enablement materials. She is also Founder of Omniverse Agency & CryptoSessions - providing education to beginners in the Web3 space. Whitney is passionate about neurodiversity awareness, inclusion in the workplace - as well as being a keen believer in eradicating imposter syndrome to achieve success and build something special. ----------- Specialisms: Content Writing, Brand, Creative Content Development, Website Optimisation, Conversion Rate Optimisation, Demand Generation, Enterprise Marketing 🚀 My main strengths are as follows: 📈 Experienced working with different stakeholders and communicating on a technical level with them to facilitate solutions, gather product feedback, product advisory, etc. ⭐️ Able to manage customer lifecycles and lifecycle marketing (continuous engagement, re-engagement, customer retention, etc.) 🥳 Working with customer success teams to build customer advocacy; building events, case studies, customer highlights/featuring, etc. 🏁 Experience working cross-functionally in a matrix environment and being the connective tissue between many different teams and collaborators. 💥 Working with operations, business development and product development to create collateral such as factsheets, architecture diagrams, pitch decks, personas, case studies, infographics, talk tracks, channel strategy, etc. Interests: Big data, technology and innovation, environmental sustainability, and passionate about mental health awareness, diversity and inclusion.
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