Whitney Blair Pettrey 's Linkedin Analytics

Passionate Marketing Leader | Driving Innovation in SaaS and Tech | Champion of Data-Driven Strategies With over a decade of experience at the helm of marketing in dynamic SaaS and tech landscapes, I've honed my skills in creating and leading strategies that drive substantial growth. My journey has seen me expertly manage multimillion-dollar budgets and execute impactful campaigns that span across branding, lead generation, social media, SEO, and PPC. My approach transcends conventional tactics. I'm adept at crafting product marketing strategies that win markets, nurturing customer life cycles, and leveraging data for smart decision-making. Platforms like HubSpot, Pardot, and Salesforce are my tools of the trade, enabling me to optimize operations and foster customer engagement effectively. A few highlights from my career journey: - At Skipio, I catalyzed business quarterly revenue growth by $2.1 million, enhancing Google Ads campaign performance by 44% and streamlining operations with HubSpot integration. - Orchestrated a GDPR-compliant email campaign at DH Technologies, securing a landmark $25M contract with the Department of Defense, complemented by strategic SEO initiatives. - Drove a 500% increase in web traffic at MeetingPlay through award-winning content and targeted email marketing, showcasing the power of compelling digital storytelling. - Elevated the digital presence of the Aircraft Owners & Pilots Association, achieving a 25% uptick in event engagement and establishing a solid foundation of thought leadership via targeted social media strategies. My leadership style is rooted in cultivating vibrant, innovative teams. I believe in mentorship and creating an environment where creativity and collaboration thrive. Staying ahead of industry trends and committing to data-driven decision-making, I ensure every campaign not only meets but exceeds objectives, pushing your brand forward. I'm on a mission to create lasting impact in the marketing world. Keen to explore synergies and innovative opportunities? Let's connect and set the stage for transformative growth.