PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, insights, creative and media, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™.

We’re building better experiences for consumers by developing partnerships and executing strategies across channels. Armed with the company’s proprietary tools and technology, our client services team combines experience and deep technical acumen, consumer research, and performance data to champion innovation and drive success.

Client Strategy Principal | VP Client Partner

Mediahub Worldwide

Led global and domestic media strategy for Merz Aesthetics and Lockheed Martin, overseeing annual media investment across digital and traditional channels. 

Managed international execution across 7 markets and drove interagency collaboration for Lockheed Martin. 

Brokered a celebrity-led brand partnership for Merz, including large-scale content and event production.

Vice President, Director

Method Savvy

• Managed and grew a portfolio of key clients including Pendo, Lenovo, and Teleflex, driving retention and upselling strategies.
• Developed customized marketing solutions for mid-market B2B and E-commerce companies, focusing on brand growth and customer experience.

Account Director

Refinery29, Inc.

• Led a team of 30 Account Directors, Managers, and Coordinators in media strategy, planning, and execution for top clients like Revlon, Ford, and Samsung.
• Organized and optimized the Account Management team across Fashion, Retail, Luxury, Electronics, CPG, and Financial sectors.
• Achieved revenue growth through successful client relationships and strategic media planning.
• Developed skills in team leadership, client management, and media optimization.

Senior Director, Account Management

Raptive (formerly CafeMedia)

• Managed a team of 5 Senior Account Managers + Account Managers overseeing custom digital ad buys for top clients like Target, P&G, and Coca-Cola.
• Led campaign kick-off calls, internal project management, monitoring, optimization, and reporting for successful campaign execution.
• Achieved significant revenue growth through strategic campaign setup and wrap decks for high-profile clients.

Director, Account Management

Led strategic digital media planning and buying for multiple brands. Managed a group of digital and assistant strategists. 

Client Experience: American Legacy Foundation including 'truth' and 'BecomeAnEX', Empire State Development, Glidden Paint, Center for Medicare & Medicaid Services, The Economist, Foot Locker

Digital Supervisor

Razorfish

Lead Account Manager
April 2011 - Nov 2011
Managed internal teams and client relationships for Limited Brands and Ralph Lauren Media LLC, overseeing branding and DR media planning, campaign management, SEM/SEO and analytics

Account Manager
September 2009 - April 2011
Juggled dual-role as account manager and media planner for T. Rowe Price branding, DR, CRM email and 529 college savings initiatives

Account Executive
June 2008 - September 2009 
Managed all aspects of campaign setup, trafficking, reporting and optimization for T. Rowe Price

Client Experience: T. Rowe Price, Ralph Lauren, Club Monaco, Victoria's Secret, Victoria's Secret PINK, Bath and Body Works

Lead Account Manager

Starpoint Digital Media Network

Designed 15-second digital display advertisements for local and national companies across 60 digital display screens in the Southeast. Built, trained and mentored a team of designers.

Creative Director

University Directories

Designed, produced and edited ad proofs for college directory advertisements

Production Assistant

With over 18 years of expertise in digital strategy, I contribute to PMG's mission of delivering "Digital Made for Humans™" as a Client Strategy Principal. Our team develops cross-channel strategies leveraging proprietary tools like Alli to enhance consumer experiences and foster brand growth. My work ensures seamless integration of insights, technology, and media across campaigns.  

Previously, I led global and domestic strategies at Mediahub Worldwide, managing media investments and partnerships for Lockheed Martin and Merz Aesthetics. This included executing multi-market campaigns and driving collaboration across global interagency teams. 

My passion lies in crafting tailored strategies that combine innovative thinking with measurable outcomes to help brands navigate complex challenges and achieve shared success.

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