Wiehan Britz

Magnet Monster

Offering 1:1 coaching, team training, courses & consulting at Magnet Monster Training Academy - www.magnetmonster.com

AI For Email Marketing

The #1 AI Blog Resource Hub for Everything Email Marketing
www.aiforemailmarketing.com

Founder & Trainer

Britz Consulting

I help eCommerce stores with 🔥 email & SMS marketing revenue growth · I've seen the inside of 100+ Klaviyo accounts · Dad of two kiddies (my highest priority)

Email & SMS Marketing Consultant

Roon Labs

Growth & Email Marketing Manager

Powered by Search

Clients: ClickFunnels, Structure Studios, Titan GPS, AutoConnect GPS, Hurdlr, FedEx Canada, Mobile Text Alerts, Philips Lifeline.

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝟭: 𝗖𝗹𝗶𝗰𝗸𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗯𝗹𝗼𝗴𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Link: https://bit.ly/2NtRtI1

Senior SEO Specialist

Go2Africa

ACHIEVEMENTS:

(1) Successful site migration project:
► Recovered organic traffic and increased it by 32% after 8 months
► Mobile organic traffic increased by 22%
► Enquiry form submissions increased by 28% after 8 months
► Desktop organic conversion rate increased by 43% (CY vs LY)
► 20% Increase in sales revenue due to higher organic growth (highest revenue month achieved in the 20 year history of the business) 

Tactics applied to achieve the above include 301 redirection mapping, schema structured data, website URL structuring, fetch and render to ensure that single page application (dynamic JS site) is crawlable and other technical SEO best practices.

(2) Split-test experiments (A/B tests):
► Introduced experiment process and framework to help the team prioritize tests
► 210 More phone calls generated over 60 days period (variant)  
► 126% Increase in newsletter signups with improved placement of newsletter signup form
► 21% Increase in engagement on our improved navigation menu
► 18% Increase in enquiry form submissions (68 more in total) over 28 days of test running

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SEO Focus:
► Audience Analysis
► Crawlability & Findability 
► Indexation, Visibility & Search Traffic
► Content Optimisation
► Backlink Outreach
► Competitor Analysis
► Performance Reporting

UX & CRO Focus:
► Usability Research
► Website Engagement & Activity Analysis
► Identify Areas for Growth

Head of SEO & CRO

Sable Group

► SEO: On-page optimisation, technical site audit, technical site integration & monthly performance 

► Web Performance Analysis: Google Analytics, Moz & Google Search Console

► Google AdWords: Account audit, campaign setup, bid management, performance reporting, etc.

Head of SEO & PPC

Search Online Consulting

ACHIEVEMENTS:

CBM Training
http://www.cbmtraining.co.za/ 
► 136% Increase in organic traffic due to bunch of high search volume keywords ranking visibility
► 95% Increase in page views

EnviroServ
https://www.enviroserv.co.za/
► 76% Increase in organic traffic due to bunch of high search volume keywords ranking visibility

PRP Solution
http://www.prpsolutions.co.za/
> 162% Increase in organic traffic
► 104% Increase in returning visitors

Cash Crusaders 
https://www.cashcrusaders.co.za/
► See stats attached as media (desktop performance the better device)
► Technical site audits that has led to higher search engine visibility (see attached media)

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Focus areas:
► SEO (On-page, off-page and technical)
► Digital Marketing Analytics & Performance Reporting
► UX Marketing 

Client List: Cash Crusaders | The LRMG Performance Agency | DigitalCampus | CCTVSA | PRP Solutions | CBM Training | W5 Partners | Electrosonic | Videx Tanks | EnviroServ

Head of SEO

Flint Studio

My first entry-point to an exhilarating career as an avid digital marketing specialist (and it was an aggressive start). Flint Studio (back in the day) was a relatively small digital marketing studio with a keen focus on Website Development; Google Paid Advertising; Search Engine Optimisation (SEO) and Motion Video Graphics.

SEO Task & Duties:

- Extensive keyword research, keyword selection, implementation and testing
- Construction of meta tags
- Formatting of keyword-rich H1-H6 tags
- Planning & refinement of URL structure
- Internal link strategy planning
- Usability and accessibility best practices
- Implementing keywords in link anchor text as part of link earning strategies
- Adding sites to relevant business directories
- Blog article submission
- Article writing for various industry blogs

Website Analytics Task & Duties:

- Monitor site performance in Google Analytics
- Setting up custom dashboards
- Create advanced segments
- Set custom alerts for traffic spikes
- Track key performance indicators to report on marketing success
- Event tracking with goals to improve conversion rate
- Monitor site performance in Google Webmaster Tools
- Construction of monthly performance reports
- Producing detailed monthly technical SEO reports (with actionable suggestions)

SEO Specialist

The Ritz-Carlton Hotel Company, L.L.C.

Worked at the elegant Manzanita restaurant that forms part of the stunning hotel at the Ritz Carlton in Lake Tahoe

Waiter

Leaking cash through your email, SMS, direct mail and subscription channels? We've turbocharged repeat sales for 100+ DTC brands | Podcast Host at Inbox Invaders | CEO at MagnetMonster.co.uk

I'm Wiehan, the surfing dad of two, food-loving, occasional golfer, and CEO of Magnet Monster.**

At Magnet Monster, we specialize in helping 7-9 figure DTC brands scale through email, SMS, and retention marketing. I'm passionate about technology, email design, copywriting, performance analysis, subscription marketing, and loyalty practices.

When I'm not assisting my team and clients in achieving growth, you can find me spending quality time with my two children, testing out the latest tools, or basking in the sun.

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𝐃𝐓𝐂/𝐄𝐜𝐨𝐦 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐫? 𝐈 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡.

I get it. You've been burned by other agencies, flooded with cold emails, and worried about poor communication or outsourcing to inexperienced talent. I'm here to change that narrative.

We take a holistic approach to email and SMS growth, providing the attention and expertise you need to drive real results.

No overpromising, no underdelivering – just genuine growth.

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𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡:
Duradry, Carved, Wild, Spotlight Oral Care, Releaf, Renova Worldwide, Waterdrop, and many other amazing DTC brands.

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If you're interested in learning more:

👉🏻 DM me on LinkedIn

👉🏻 Email me at: wiehan@magnetmonster.co.uk

Or simply follow my LinkedIn profile.

Let's forge a strong connection and help your brand soar to new heights.

DTC Retention Marketing Specialist & COO

Kids don't beg for vitamins. Until now 👇

Hiya Health cracked the code on children's supplements, and it's brilliantly simple 👇👇👇👇👇👇👇

It's a 10X play on how to increase customer LTV with email and SMS marketing.

No wonder they were acquired by USANA Health Sciences for $205 million in cash.

The challenge every kids' health brand faces:
Children will NEVER evangelize vitamins. 

No 6-year-old asks mom for "another batch of Vitamin D."

Hiya's solution? Make the kids the salespeople.

They partnered with brands kids actually obsess over.

Barbie, Lion King, Disney Princesses and Hot Wheels.

The play: Co-branded sticker packs that let kids decorate their supplement bottles.

The result:

- Mom orders once. Kid demands it forever.
- Repeat purchases UP
- Customer LTV 10X'd 
- Marketing budget working harder

We saw this strategy firsthand as their agency partners back in the day. 

The shift from parent-focused to kid-focused evangelism boosted their retention economics.

The lesson for DTC health & wellness brands in 2025:
Find what makes your actual user obsessed, and double-down on it.

What's your take on co-branding to unlock LTV growth?

Good job here team Hiya -- Reimagining Children's Health

Hiya -- Reimagining Children's Health

I teach health & wellness DTC teams email/SMS & subscription strategies that increase LTV 💊 Klaviyo, ReCharge, Skio & Loop Subscription Agency Consultant | Follow me for tips & freebies

Isha M.

Why does 85% of email A/B tests fail?!?
🔴 It’s a validation problem

How am I solving it?

I created the 3-CHECK Testing Framework sheet.

It specifically helps me to eliminate false positives in email and SMS A/B testing.

We use it for our DTC health and wellness clients here at Magnet Monster.

Want a copy of this framework sheet?

Comment 'A/B Test' and I'll send you a copy.

PS! You need to be connected with me before I can DM you.

🧲 Wiehan Britz

NOW HIRING! Account Manager/Campaign Owner (Remote)

We are seeking x2 candidates to start ASAP here at Magnet Monster!

It's a super cool role and you don't need to have a ton of Klaviyo or email/SMS marketing experience. We'll train you up!

😎 IF you are organized = apply

😎 IF you can talk to clients via Zoom = apply

😎 IF you love creative campaign ideation = apply

😎 IF you can work some hours in US timezones = apply

Full job specs and application steps below:
https://bit.ly/4aszES3

Grüns just blew up their email strategy (and their brand) 🤯

Most DTC health brands are slaves to their CI colors. 

Not Grüns.

For the Jüced launch, they didn't just tweak the email visuals and called it a day. 

They threw the brand playbook out.

✅ Ditched the green --> Swapped their signature calming green for vintage red and pink (see below email on the right)

✅ Stopped the scroll --> This visual impact is 100% intentional. It demands attention in a crowded inbox

Biggest lesson for other DTC wellness and health brands?

Be BOLD in 2026

Be memorable, not monotone.

Dare to break your own rules for more aggressive growth impact.

8 Use Cases for the Klaviyo MCP Server Connected to Claude Desktop 🔥

It's wild that we've entered an era where your LLM can talk to Klaviyo.

Need basic performance insights? Easy.

Need to create HTML email campaign? A breeze.

They are not yet sexy emails, but my gosh, it's only going to get better.

I've connected Klaviyo to Claude via their MCP Server to and played with 8 use cases.

1. Create HTML email campaign
2. Create HTML email for flows
3. Add an email address as a profile
4. Suppress someone from receiving emails
5. Extract performance data for last X days
6. Extract segment data for analysis
7. Audit content in Klaviyo e.g. subject lines
8. Set up two A/B testing variations

All examples shared in my slideshow below.

It's early days, but already a fun experiment.

taplio

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taplio

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🧲 Wiehan Britz's Linkedin Analytics

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